Several unions to launch major ad campaign
Labor leaders speak outside the White House after meeting with President Barack Obama on November 13.
November 16th, 2012
01:53 PM ET
1 year ago

Several unions to launch major ad campaign

Washington (CNN) - Several major labor unions are banding together to launch an ad campaign next week urging members of Congress to raise tax rates on the wealthiest Americans and to protect entitlement programs from major cuts as a solution to the looming fiscal cliff, a source with knowledge of the effort told CNN Friday.

The American Federation of State, County and Municipal Employees, the Service Employees International Union and the National Education Association are banding together for this campaign, which will be launched next week.

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The effort will include a "six figure" buy of television ads, as well as ads online, the source told CNN.

The groups will argue, using new polling data, that the public does not favor major cuts in entitlement programs like Medicaid, but wants to see a solution to curbing the nation's deficit based on raising the tax burden on the wealthier parts of the population, as well as policies that encourage job growth.

"There is certainly a consensus in the public that the solution to this is job growth and not cuts," the source said.

The targets of the ad push are several dozen members of the House of Representatives who the organizers believe will be more inclined to help support raising tax rates and less supportive of major spending cuts to key social programs.

The ads will air, according to the source, in Colorado, Missouri and Virginia. The Democratic senators in those states – Sen. Mark Udall, Sen. Michael Bennet, Sen. Claire McCaskill and Sen. Mark Warner - are viewed by some on the left as possibly more willing to support major spending cuts that these unions would oppose.

This new initiative by the unions, which was first reported by the Huffington Post, shows a concerted effort by those on the left to stand their ground and take a more proactive approach to protect its priorities. It comes as several groups of business leaders also have weighed in with their own ad campaigns urging a solution.

In several meetings this week the president sat down with leaders of the business community, as well as unions and progressive groups, to discuss the fiscal cliff and various options. In the Tuesday session with labor and progressives the president delivered a "strong" and "determined" defense of his intent to allow the Bush-era tax cuts for the wealthiest to expire while preserving cuts for middle-income earners, according to conversations with several who attended.

CNN White House Producer Adam Aigner-Treworgy contributed to this story.


Filed under: Fiscal Cliff
soundoff (32 Responses)
  1. just sayin

    Rudy NYC
    yolanda wrote:
    So public sector unions, paid for by our tax dollars, are using our money ....
    ----
    STOP. You might as well stop right there because your initial premise is false. Unions are "paid for" by their members, who pay dues from their salaries.
    -----

    what kind of propaganda are you spreading? unions take their money in the form of forced dues from their members pay checks and spend hundreds of millions of it supporting democrats who then reward those unions with tax payer paid government projects at hugely inflated union labor rates. and in the case of government unions, the union gets rewarded with rich pension plans that the tax payers can't afford. democrats and unions, a marriage made in corruption heaven.

    November 16, 2012 03:12 pm at 3:12 pm |
  2. Roger Kuhlman

    Taxes should be increased on the wealthy to help close our large annual budget deficits but not to increase federal spending as the Union Elites want. Union elites do not have in mind the best interests of the majority of Americans and our collective future. Their foremost concerns are in increasing their personal power, status and wealth.

    November 16, 2012 03:17 pm at 3:17 pm |
  3. rwb1956

    Ummm...Just what were Mr. Romneys policies? The five-point plan?

    November 16, 2012 03:19 pm at 3:19 pm |
  4. Union have no voice...

    Union don't create jobs...Unions are just another force oppressing workers....Are they still needed....???

    November 16, 2012 03:21 pm at 3:21 pm |
  5. Ray E. (Georgia)

    Well,
    There is only so much money you can squeeze out of the Economy. After the vote in Wisconsin a lot of people in the Unions just dumped the Union. The Car Companies went Bankrupt because of Excessive Wages. Over the years a lot of corruption was reported about unions. Today union membership is pretty low. A lot of companies are moving to Right To Work States. A big one that was in the News was Boeing.

    November 16, 2012 03:28 pm at 3:28 pm |
  6. just sayin

    >Sniffit
    >"the unions have finally crossed the (belt) line in this country. they must be destroyed."
    >Riiiiight, it's the unions who have "crossed the line"...
    >Brian Driscoll, CEO, around $750,000 to $2,550,000
    >Gary Wandschneider, EVP, $500,000 to $900,000
    >John Stewart, EVP, $400,000 to $700,000
    >David Loeser, EVP, $375,000 to $656,256
    >Kent Magill, EVP, $375,000 to $656,256
    >Richard Seban, EVP, $375,000 to $656,256
    >John Akeson, SVP, $300,000 to $480,000
    >Steven Birgfeld, SVP, $240,000 to $360,000
    >Martha Ross, SVP, $240,000 to $360,000
    >Rob Kissick, SVP, $182,000 to $273,008
    >Those are the raises Hostess execs gave to themselves in late July while demanding that the only way to save the >company was for labor to take an across-the-board 8% pay cut.

    yes, it is far, far better than 18,500 people lose their jobs, their homes, their families, etc. in order to teach these people a lesson. people on the left are certifiably insane.

    do you have any idea how many millions and millions those 18,500 people were being paid in salaries and wages?

    but you are right, they will be better off in the unemployment lines and on the government dole now. pretty soon obama and the democrats will have all of us there so they will have lots of company.

    November 16, 2012 03:36 pm at 3:36 pm |
  7. just askin

    why isn't obama taking the company over and giving it to the unions like he did with gm and chrysler???? save the twinkies obama, save the twinkees! it will be your greatest legacy.

    November 16, 2012 03:38 pm at 3:38 pm |
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