Obama campaign back on the job–with a different goal
November 21st, 2012
01:23 PM ET
1 year ago

Obama campaign back on the job–with a different goal

(CNN) - Obama for America, the name of the president's re-election campaign, is already at work in an adjusted role as a policy advocate for President Barack Obama's second term.

Those on the campaign email list likely received a message Wednesday from the group, explaining the consequences of the so-called fiscal cliff and the president's plan in the ongoing negotiations to avert the economic disaster.

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The email opens up with large font at the top saying, "You should forward this."

Using a series of graphics, the email then says Obama's proposal would extend tax cuts for 98% of Americans, eliminate tax breaks for the wealthiest Americans, and cut spending by more than $3 trillion.

"There's a lot at stake. With your help we'll continue to move this country forward," the email states.

Wednesday's message comes days after Obama's former campaign manager, Jim Messina, asked supporters on Sunday for feedback on how to turn the campaign into a messenger for the president's agenda.

At an event in Washington on Tuesday, Messina made it clear that the grassroots organization would be kept alive but insisted the campaign structure won't be handed over to the next Democratic presidential nominee, saying "this organization was built for people who supported this president."

Four years ago the 2008 Obama campaign's grassroots network was kept alive in a limited fashion, and in January 2009 it was transformed into Organizing for America and folded into the Democratic National Committee, where it faced some criticism for not using its resources to better push the president's goals.

The 2012 Obama for America re-election campaign was launched in April 2011. Messina said this time the campaign won't immediately turn over the grassroots operation to the DNC, but he also added that unlike four years ago the grassroots structure won't be severely curtailed.


Filed under: 2012 • Fiscal Cliff • President Obama
soundoff (6 Responses)
  1. CryBabies

    Your way or the highway, right Mr. President? Whose taking the fall for you on Benghazi? Somebody has to lie about this and we all know you won't step to the podium and confess.

    November 21, 2012 01:37 pm at 1:37 pm |
  2. BW

    The next step is the issuance of matching shirts for each volunteer in a lovely brown color. They will also receive an armband with a likeness of Our President. It will be quite inspiring, except for those evil racists who oppose the Obama Agenda.

    November 21, 2012 01:51 pm at 1:51 pm |
  3. Rudy NYC

    OFA is quite the impressive grass roots organization. Republicans cannot figure out how it was built, but when they do they will have freed themselves from the shackles of failed ideology. Republicans think, like they always believe, that getting your message out is crucial to building support.

    To a large extent, getting a message out and spreading to people is how OFA was built. Now here's the crucial concept that the right wing fails to grasp. It was not a liberal message that motivated people to organize. No. It was the highly tuned right wing messsaging machine that built OFA, far more than anything else. People heard what the right wing was saying, and decided to organize to stand AGAINST the right, HOPING for a CHANGE from their partisan, special interest driven form politics.

    November 21, 2012 01:54 pm at 1:54 pm |
  4. Sniffit

    "The next step is the issuance of matching shirts for each volunteer in a lovely brown color. They will also receive an armband with a likeness of Our President. It will be quite inspiring, except for those evil racists who oppose the Obama Agenda."

    How very droll. Godwin would be proud. However, Hitler/Brown shirt references are sooo yesterday. Clearly, you forgot to update the Tinfoil Hat OS on your iTroll 5.

    November 21, 2012 02:17 pm at 2:17 pm |
  5. Andy SLC

    So the propaganda machine will now be in charge of handing out the Kool-Aid to the sheep that voted for probably the WORST president in our nations history.

    November 21, 2012 02:33 pm at 2:33 pm |
  6. Wire Palladin, S. F

    Once again, the worst president in history is "W". It is hard to believe that any right wingnut who believes that Obama is foreign born, is going to take away your guns, that tax cuts to billionaires create jobs, that anti abortion bills create jobs, that unnecessary wars did not add to the debt, that the Fox foreign owned media conspiracy theories are real, has no credibility.

    November 21, 2012 02:48 pm at 2:48 pm |