Priebus predicts 'granular' approach for party
December 11th, 2012
06:52 PM ET
2 years ago

Priebus predicts 'granular' approach for party

(CNN) -- Republican National Committee chairman Reince Priebus said while the party's committee is not an organization to recommend policy changes to Congress, he believes messaging plays an important role and anticipates a more 'granular' approach to presenting GOP policies.

Priebus, who told RNC members in a letter last week he would seek re-election as the committee's leader, has said his party is planning an "autopsy" to locate areas where the GOP struggled to gain support in last month's elections.

Democrats trumped Republicans among Hispanics, the fastest growing minority group in the United States, in the past elections and Republicans' post-November 6 musings point to a need to reach out to the key demographic.

Asked how the GOP plans to deal with immigration reform in the coming years, Priebus said he sees a need to amplify voting registration drives in Hispanic communities and a more robust ground game to connect with the group.

"You're going to have an RNC and a Republican team that decides that we need to get a whole lot more granular in our approach across the country," Priebus told CNN's Wolf Blitzer while appearing on "The Situation Room" Tuesday.

"My guess is that's the direction we're going: much more granular, long-term and a sustained presence on the ground, not just for eight months but for years to come," he continued.

His comments come in response to criticism by many Republicans in recent weeks as they survey the party's performance this election year.

"I think we were pretty clear on some of the dumb things that were said in last cycle," Priebus said, underscoring the need for a better party infrastructure four years from now going into the 2016 elections.

Ari Fleischer, a former White House press secretary for President George W. Bush and a CNN contributor, specifically pointed to GOP Senate candidates in Indiana and Missouri who made controversial comments about rape.

"You have to have candidates who don't make tragic mistakes," he said Monday.

Fleischer will help lead efforts at the RNC as it undergoes its official review in the coming months.


– CNN's Kevin Liptak contributed to this report.

Watch The Situation Room with Wolf Blitzer weekdays at 4pm to 6pm ET and Saturdays at 6pm ET. For the latest from The Situation Room click here.


Filed under: Reince Priebus • RNC • TV-The Situation Room
soundoff (28 Responses)
  1. wwjmccartan

    So let's see, first of all the guiy that ran the gop into the ground wants the job again. That's funny, and he has a new plan even better. I hope he does get the job again, all the better for the democrats. Next we have Ari former member with ties to GW now that's someone to take seriously eh. Oh and what doeshe think? Well if those two senators just didn't open their mouths then they would have won, what's wrong with a little free speech there Ari, its better for America if we get these people into office even though they are underdeveloped human beings, so regardless of the individual beliefs of these people they would still be given a chance to hold office under the republican flag. I think the republican party is great just the way they are, rich powerful and stupid, thank god for the stupid part or they would be running the country right now. How do you think people with nothing are going to be able to relate to the gop if their main goal is to make money off their backs, they just don't realize poor doesn't mean stupid. America is in dire need of a real third choice, and hopefully someone will realize this and get the ball rolling. That would keep everyone on their toes.

    December 11, 2012 07:17 pm at 7:17 pm |
  2. CanadaONE

    We know the Democrats as "Democrats""

    But how many names do the Republicans have?
    1. GOP
    2. Conservatives
    3. Tea Party
    4. Republicans

    I think they have personality disorder and identidy crisis

    Oh! I forgot

    5. Stupid

    December 11, 2012 07:18 pm at 7:18 pm |
  3. Squigman

    Whatever approach the republican party comes up with, should be scrutinized as much as possible. The republican party has one agenda, and no other above it. To make the wealthy wealthier, and the poor poorer. Nothing outshines this truth.

    December 11, 2012 07:21 pm at 7:21 pm |
  4. onlyfacts

    They STILL don't get it. What good is a ground game when your beliefs and ideology and statements all indicate you are not even on the same playing field with the majority of America. Having a presence in someones neighborhood doesn't make them agree with you. You have to convince the people that you want to better their lives, not make it harder for them to exist. The Republican party does not want to help the middle class. If they did, none of this Fiscal Cliff back and forth bs would be going on.

    December 11, 2012 07:23 pm at 7:23 pm |
  5. Debbie

    I left the GOP after 35 years plus. Now an Independent. The party left/lost its core platform. Let in the absolute nutty TEAParty and religious zealots. Priebus is a joke.

    December 11, 2012 07:40 pm at 7:40 pm |
  6. Lisa P.

    "You're going to have an RNC and a Republican team that decides that we need to get a whole lot more granular in our approach across the country"
    -----------------------------
    Meaning? They'll say one thing to one group of people and a different things to other groups? I thought Mitt Romney already tried that. It didn't work. Contrary to the GOP's over-simplified view of the world, different groups do talk to each other. They share news. They share videos. Tell everyone a different story and you will end up looking like a flip-flopping fool, or worse. Just ask Mitt.

    Reince Priebus is a loser, now just grasping at straws instead of facing the reality that's staring him in the face. The people are not interested in government by and for the 1% and no sham grassroots photo-op "movement" of Teahadists is ever going to change that.

    December 11, 2012 07:50 pm at 7:50 pm |
  7. plain&simple

    So republicans want to find more people who don't speak their true belief openly....or ones they can mussel better or ones that aren't as stupid as this year's crop? That's a tuff assignment...good luck.

    December 11, 2012 07:53 pm at 7:53 pm |
  8. Al

    The GOP isn't too smart to keep Reince babbling to the media.

    December 11, 2012 07:56 pm at 7:56 pm |
  9. Randy, San Francisco

    Priebus just doesn't get it. He can't sell an unacceptable snake oil product like GOP/Tea Party policies to a majority of voters.

    December 11, 2012 08:12 pm at 8:12 pm |
  10. Data Driven

    Granular GOPhers gathering grains. Here's one: stop being so hateful to Mexicans. Maybe they'll vote for you someday. One grain at a time, baby.

    December 11, 2012 08:23 pm at 8:23 pm |
  11. yogi

    This advise coming from a man with a granular brain. His solution is a "sustained presence on the ground", it isn't the message, if we get just enough people to repeat our mantra things will be better in the future! The GOP will never learn, they are clueless, period.

    December 11, 2012 08:27 pm at 8:27 pm |
  12. AK_steve

    Better messaging? Let's see. They GOP voted:

    - against paycheck fairness for women.
    - against a UN convention to protect the rights of the disabled.
    - against immigration reform.
    - against wall street reform.
    - against a jobs bill for veterans.

    I think we get the message.

    December 11, 2012 08:34 pm at 8:34 pm |
  13. Facts don't Lie

    Getting rid of this guy would be a start as showing the GOP wants to start improving it's image. It has always made me laugh that a party which has members question a cringe at a name like Barrack Obama would pick to lead their party a guy named Reince Priebus. Even my spellchecker can't accept that name.

    December 11, 2012 08:49 pm at 8:49 pm |
  14. Larry L

    It's important to discern the intent of the Republican Party regarding it's future. Will they really change the ideology of the Party because it's the right thing to do or will they just get better at pretending to tolerate the middle class? Is their only goal to modify the platform just enough to get elected – but not enough to actually help the working class? It's a shell game...

    December 11, 2012 09:11 pm at 9:11 pm |
  15. CBR

    Is this man really speaking for the GOP? Folks, you need to get someone who can talk to the American people and have them really listen.

    December 11, 2012 09:18 pm at 9:18 pm |
  16. Canuck

    If the Republicans don't know where they went wrong then they are probably beyond help.....

    December 11, 2012 09:27 pm at 9:27 pm |
  17. Liz the First

    It's not the 'messaging,' it's the thing you're messaging about! the republican philosophy is a turd sandwich, and no matter how prettily you wrap it, it will still stink when you unwrap it. it's been proven time and again that their economic policies are a disaster for the country. and their pure hatred of anyone who's not white, straight, christian, and male is turning off decent folks of every stripe. their 'i've got mine, the he11 with you,' philosophy isn't American or Christian. the republican party has nothing to offer this country except by exiting and leaving a place open for another party that truly has this country and its citizens' best interests at heart. the rethugs have made very plain they do not.

    December 11, 2012 09:35 pm at 9:35 pm |
  18. ted

    As typical, Reince is talking and not saying anyything. Of course the granular approach, whatever that means, probably would be betterr than the manure throwing approach during the 2012 election.

    December 11, 2012 09:50 pm at 9:50 pm |
  19. S.B. Stein E.B. NJ

    They need to really change how they look. The GOP isn't going to last when there are comments that show they don't care about anyone but the wealthy white people and corporations.

    December 11, 2012 10:39 pm at 10:39 pm |
  20. CraigRB

    What the Republicans should do is get rid of Priebus and then use a giant enema.

    December 11, 2012 10:41 pm at 10:41 pm |
  21. Steven Colo

    You're losing the fastest growing demographics.
    You've offended women, blacks, and Latinos.
    You have loony tunes driving the party.
    Your technology capability is eight years behind the Democrats.

    Solution? Get granular!

    December 11, 2012 10:44 pm at 10:44 pm |
  22. dave oldread

    just look at the at how the gop has behaved for the last 4 years with not working with the president alwhile the rest of the country is hurting, just loook at them threating politcal war in 2013, this all is to prottect the wealthy. so now they want to have all the people they have called the 47% the freeloaders, the people that need programs the gov. offers to.....come on over....join the party..... this bunch is so out of touch. they have no plan except stick it to the country they have destroyed with dept,wars,and divide. you just have to sit back and look how dumb they think the smartest people in the world are, and then sit back and wait for thier demise.

    December 11, 2012 11:49 pm at 11:49 pm |
  23. Donkey Party

    Can reality penetrate the GOP bubble of delusion and extreme ignorance? It wasn't their ground game, it was their policies and diseased ideology.

    December 12, 2012 12:03 am at 12:03 am |
  24. Common Sense

    And this is where most of the GOP problems stemmed from., Reince, who's totally disconnected from reality...

    December 12, 2012 12:53 am at 12:53 am |
  25. Fortinbras

    Oh boy, swing states. The republicans are saying they didnt try hard enough to sell you their candidates/platform/rhetoric. Ohioans, its gonna suck to be you during elections. Iowans, get those no solicitor signs ready.

    December 12, 2012 12:55 am at 12:55 am |
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