Bloomberg anti-gun ad marks second anniversary of Arizona shooting
In the new television ad, Roxanna Green holds a photo of her nine-year-old daughter, Christina, who was killed in Tucson shooting rampage on January 8, 2011.
January 8th, 2013
03:39 AM ET
2 years ago

Bloomberg anti-gun ad marks second anniversary of Arizona shooting

(CNN) – This mother’s passionate plea for gun control will air in living rooms around the country on the second anniversary of her daughter’s death.

“My nine-year old daughter was murdered in the Tuscon shooting,” says Roxanna Green. “I have one question for our political leaders: when will you find the courage to stand up to the gun lobby?”

“Whose child has to die next?”

Her daughter Christina was among the six killed and 13 wounded in the shooting at neighborhood event with then-Rep. Gabrielle Giffords on January 8, 2011. Giffords was among those wounded and who eventually resigned from Congress to focus on her recovery. Jared Lee Loughner pleaded guilty in August to 19 counts related to the shooting.

But Green remembers her daughter, the youngest victim of the shooting, and calls for action in a new television ad from New York Mayor Michael Bloomberg’s Mayors Against Illegal Guns.

His group also enlisted celebrities to star in a recent video supporting the effort to “Demand a Plan” for action on gun control.

Green’s daughter was a few years older than the 20 six- and seven-year-olds killed at Sandy Hook Elementary School in Newtown, Connecticut, at a shooting there December 14.

That shooting sparked a new wave of calls for gun control, including from leaders in Washington. President Barack Obama pledged “meaningful action” against gun violence and appointed Vice President Joe Biden to lead the effort.

Bloomberg applauded Obama’s statement and urged him to take “immediate steps.” On Monday, Bloomberg outlined his platform, including strengthening background check requirements and banning assault weapons. The assault weapons ban was enacted in 1994, but expired in 2004, and has not been renewed.

The influential National Rifle Association argued the Newtown shooting made the case for armed guards in schools as a line of defense.

The ad will run on cable in Washington, beginning Tuesday and will air through January 14 – the one month anniversary of the Newtown shooting. Obama set the end of January as the deadline for Biden’s group to report back.

It will run Tuesday only in Tuscon, Arizona, as well as other cities affected by gun violence: Binghamton, New York; Fargo, North Dakota; Roanoke, Virginia; and Waco, Texas; Denver and Milwaukee. In Tuscon, the group says the ad will run around 10:10 a.m. local time, to mark when the shooting occurred.

Also Tuesday, Giffords and her husband, astronaut Mark Kelly, launched a new website, "Americans for Responsible Solutions." The new effort will "encourage elected officials to stand up for solutions to prevent gun violence and protect responsible gun ownership," according to the website. The couple further marked the day by co-authoring an op-ed in "USA Today."

"We can't be naive about what it will take to achieve the most common-sense solutions," the op-ed states. "We can't just hope that the last shooting tragedy will prevent the next. Achieving reforms to reduce gun violence and prevent mass shootings will mean matching gun lobbyists in their reach and resources."

Bloomberg’s ad encourages people to sign an online petition on the group’s website.

Christina, the nine-year-old, was remembered at her funeral as the only girl on her Little League team – and one aspiring to the major leagues. She attended the Giffords event after her election to the middle school student council.

“To every mother, we can not wait,” Green says in the ad. “We have to demand a plan.”

– CNN’s Ashley Killough contributed to this report

READ MORE: Bloomberg: Biden no 'shrinking violet' on gun control

soundoff (317 Responses)
  1. jinx88

    "The assault weapons ban was enacted in 1994, but expired in 2004, and has not been renewed." Did Bush do anything meaningful while in his eight year stay in the WH? Besides start two wars that werent even on his budget or paid for, gave taxes breaks for the rich that werent paid for, prescription drug plan that was not on his budget and had the lowest job growth in 50 years. Geesh what a waste of time.

    January 8, 2013 08:58 am at 8:58 am |
  2. Rudy NYC

    Wilson wrote:

    I will give up my guns when criminals no longer have them.
    --------------
    So do something about it. Arming oneself more and more does nothing to stop your criminals from doing the same. The criminals get their hands on guns because of careless gun enthusiasts and the lax gun laws that they support. This is a gun owner problem more than anything.

    January 8, 2013 08:59 am at 8:59 am |
  3. James

    You know if we took the words gun and assault weapon out of a few of these posts you would think it was people advocating for dictatorships. Lots of people talking with no knowledge of what they are talking about. on average between 2007 and 2011 less than 7 people per state each year are killed by rifles and few of those are committed with "assault rifles." over one thousand murders are committed with knives and less than 350 are committed with assault rifles. More people are killed by hands and fists than are killed with assault rifles. Please do not believe me on this point find out for yourself at the FBI web site. You will find exactly what I just said is true. People are proposing illegal wire taps surveillance of law abiding citizens and threatening citizens that have broken no laws. It is draconian and unamerican. The problem of gun violence is part of the problem of violent crime. Chicago has the toughest gun control in the nation and has the highest murder rate in the nation. Connecticut has extremely tough gun control laws and we had sandy hook. China has extreme gun control and a man stabbed 20 kids in a school a day before sand hook. Guns are a tool and gun control does nothing to dissuade criminals. An assault weapons ban was proven to be ineffective and had no effect in gun crime in the years between 94 to 2004. Before we take freedoms away and arbitrarily punish law abiding citizens we should look at facts and not knee jerk emotional reaction.

    January 8, 2013 09:01 am at 9:01 am |
  4. Joseph L Cooke

    Parents in Chicago ask that question every morning. Nobody cares.

    January 8, 2013 09:04 am at 9:04 am |
  5. Peter

    I have a 380 and a 9MM. I'll give up my guns under 1 condition. First offense for use of a gun in a crime is either life in prison or the death penalty. All gun control does is go after the law abiding owners. The real issue in the US is a lack of God, church, and family. That's where you hould start.....

    January 8, 2013 09:04 am at 9:04 am |
  6. Misplaced focus

    Hmmmm, 3,300 babies are killed every day via abortion. Where is the outcry to ban abortions? Seriously, is there any question about which needs attention first?

    January 8, 2013 09:04 am at 9:04 am |
  7. jinx88

    Every paranoid person on here cracks me up. They are not taking guns away from anyone, just take the clips that hold more than 10 bullets. If you cant hit the one you are try to shoot with 10 tries you probably shouldnt have a gun anyway. People are just dumb and the NRA is a joke.

    January 8, 2013 09:05 am at 9:05 am |
  8. Wake up People!

    You can make all the excuses you want but there needs to be less guns in society. This is not the Wild, wild west. I have no problem with people owning guns but no one needs an arsenal. And no private citizen needs assault weapons.

    January 8, 2013 09:09 am at 9:09 am |
  9. politicalchristiansleft

    I’ll never understand why, when some people hear ‘gun control,’ they immediately start screaming “NO ONE IS GOING TO TAKE MY GUNS AWAY!” Cars are registered and their owners are licensed; does that mean that the next step is the government taking our cars away? I don’t need a heavily-armed tank to get me to work each day. I have the option of buying a wide variety of cars, trucks, vans, SUVs, etc. However, I can’t purchase a tank. It will be the same with gun control. People will be able to purchase a wide variety of guns, but not assault weapons. And guns, like cars, will be registered, and gun owners, like drivers of cars, will be licensed. I don’t see how anyone’s Constitutional rights will be compromised.

    January 8, 2013 09:10 am at 9:10 am |
  10. roggy65

    The NRA can no more control irresponsible use of guns than AAA can control drinking and driving. Yet delusional posters want to blame the NRA. The NRA has many facets, one of them being a leader in the protection of Americans 2nd amendment rights. I wish we had more groups like this to protect all our rights. Maybe then we would not have our 4th amendments right violated everytime we board an airplane.

    January 8, 2013 09:10 am at 9:10 am |
  11. Mark Hinds

    This about some people's hobby – Yes, that's what owning high firing capacity guns is – a hobby. There is no other reasonable/legal use for such weapons. The 2nd amendment is not about people's hobbies. Time for them to get a new hobby. I collect and play Banjo's – a far safer thing all around... Though my wife might not agree, at least not with the playing part :-)

    January 8, 2013 09:11 am at 9:11 am |
  12. Ferret out the BS

    I would like to know how many gun owners or NRA members are willing to fund making our schools armed and safe when they have no children in those schools? How many would support higher taxes even those with kids in school? How many cops do you need to make sure every school is locked down and secure?

    January 8, 2013 09:12 am at 9:12 am |
  13. ccw holder

    all i see coming from that ad is "MUH FEELINGS TRUMP YOUR RIGHTS!!!" well youre wrong and you wont get anything from me.

    January 8, 2013 09:12 am at 9:12 am |
  14. True Republican

    @James
    "average between 2007 and 2011 less than 7 people per state each year are killed by rifles and few of those are committed with "assault rifles." over one thousand murders are committed with knives and less than 350 are committed with assault rifles. More people are killed by hands and fists than are killed with assault rifles."

    ---------------------------------–

    Oh well in that case...lets give everyone more guns.

    January 8, 2013 09:18 am at 9:18 am |
  15. Blah blah the wheel's off your trailer

    The NRA is comprised of a bunch of cowards and whimps. I remembered how during the NRA's first Press conference following the Newtown tragedy, the NRA spokesman became terrorified and was sweating after two protesters begun waiving cardboard banners at him protesting the NRA's stance on assault weapons. He was so terrified by the harmless banner waving protesters that he got choked up and had to call in security to carry away the harmless protesters before he resumed speaking. Right wing cowards.

    January 8, 2013 09:20 am at 9:20 am |
  16. Gonzoinhouston

    The question is, how do we disarm the criminals? Banning all guns is too extreme and won't work. No controls at all is just as bad. We need to stop yelling and start thinking.

    January 8, 2013 09:20 am at 9:20 am |
  17. grnonion

    Thank you Peter and Misplaced focus. I agree 100%.
    The US has to get back to a respect for God and the sense of a caring community

    January 8, 2013 09:22 am at 9:22 am |
  18. True Republican

    @ccw holder

    all i see coming from that ad is "MUH FEELINGS TRUMP YOUR RIGHTS!!!" well youre wrong and you wont get anything from me
    ----------------------–

    A well regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed.

    Hey CC what militia do you belong too, and who is regulating it?

    January 8, 2013 09:23 am at 9:23 am |
  19. Publius Novus

    "Whose child has to die next?" Sadly, the answer is that it could be any one of our children or we ourselves. So long as the nation is in the thrall of the Second Amendment, as grotesquely misinterpreted by Justices Scalia, Thomas, Alito, Roberts, and Kennedy, we will bear the burden of these unnecessary, heartrending, and tragic deaths.

    January 8, 2013 09:24 am at 9:24 am |
  20. Rudy NYC

    James wrote:

    ....You will find exactly what I just said is true. People are proposing illegal wire taps surveillance of law abiding citizens and threatening citizens that have broken no laws. It is draconian and unamerican. The problem of gun violence is part of the problem of violent crime. Chicago has the toughest gun control in the nation and has the highest murder rate in the nation. Connecticut has extremely tough gun control laws and we had sandy hook. China has extreme gun control and a man stabbed 20 kids in a school a day before sand hook....
    ----------
    You are woefully mistaken. Chicago's handgun ban was officially overturned by the gun lobby a couple of years ago and handgun violence has exploded ever since. Gun violence was down in Chicago prior to that, and most of the guns used in violent crimes there are purchased out of state, usually in places like KY.

    While CT has strict gun laws, he obtained his weapons from a careless gun owner. There was nothing in the laws that would have held that gun owner responsible for the violence. Had the owner and shooter survived the violence, at best the shooter would have been charged with petty theft of the weapons assuming that the owner would have pressed charges.

    You point out that China has strict gun laws, and then use an example of a knife wielding terrorist, which makes no sense at all. You're equating gun laws to knives. Maybe the guy had a knife because of the gun laws. Maybe the guy would have had a gun without the gun laws. Your example is simply nonsense.

    January 8, 2013 09:27 am at 9:27 am |
  21. True Republican

    Senseable gun laws:

    To drive a car you need to have a license.
    To get your license you're required to pass a medical exam (eye test at least in most states)
    To have a car on the road, it needs to be registered.
    Most states require cars to be insured.
    Private sales of cars are recorded (title transfers) with in the state.

    Applying these sames laws to gun ownership would be a good starting point.
    Why would a responsible gun owner opposed these laws

    January 8, 2013 09:29 am at 9:29 am |
  22. Rudy NYC

    roggy65

    The NRA can no more control irresponsible use of guns than AAA can control drinking and driving. Yet delusional posters want to blame the NRA.
    -----------–
    Another good example of the nonsensical arguments being made. Fine, let's compare the two, shall we? The AAA is not advocating that people go out and drink and drive, while the NRA is advocating that people go out buy guns and use them to their hearts content. NEXT!

    January 8, 2013 09:30 am at 9:30 am |
  23. Matt

    @Jimmyjam048

    How many children must die before we do something about this?
    How many?

    How many kids die fro abuse? neglect? Where's your screaming rage about that? Gun Violence is more of a mental health issue than of resticting access to law abiding citizens.

    January 8, 2013 09:41 am at 9:41 am |
  24. Steve- Illinois

    Thousands die every year in car accidents. Two main causes, drinking and driving, and/or speeding. It would be very easy to install breathalyzers in every car sold, and use the vehicle computer to set the top speed. Where is the outcry?
    We could save thousands, upon thousands of childrens lives with these two simple steps.
    Additional gun laws are merely knee jerk reactions to make people "feel good" that something is being done. Facts show they are not effective, and have more to do with reelection, than protection.

    January 8, 2013 09:41 am at 9:41 am |
  25. Blah blah the wheel's off your trailer

    Lets face it, we're a nation of COWARDS, always has and always will be! Some how we seem to have an intrinsic urge to possess guns because we're afraid of aliens, we're afraid of big foot, we're afraid of some unperceived threat that does not exist at all and the senseless insanity goes on and on and on. We're afraid of Hispanics, we're afraid of Blacks, we're afraid of Asians and we seem to be afraid of every body and everything that looks different. And yes, this is the same society that was once terrorified by a diminutive African-American woman who sat harmlessly on a bus in Montgomery Alabama in 1954 and the same society that was terrorified by a young pastor from Atlanta Georgia who strived for racial justice and equality through peaceful means. Attorney General Eric Holder once said that we're a nation of cowards and you know what? He's right. We're a nation of COWARDS.

    January 8, 2013 09:42 am at 9:42 am |
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