Bloomberg anti-gun ad marks second anniversary of Arizona shooting
In the new television ad, Roxanna Green holds a photo of her nine-year-old daughter, Christina, who was killed in Tucson shooting rampage on January 8, 2011.
January 8th, 2013
03:39 AM ET
1 year ago

Bloomberg anti-gun ad marks second anniversary of Arizona shooting

(CNN) – This mother’s passionate plea for gun control will air in living rooms around the country on the second anniversary of her daughter’s death.

“My nine-year old daughter was murdered in the Tuscon shooting,” says Roxanna Green. “I have one question for our political leaders: when will you find the courage to stand up to the gun lobby?”

“Whose child has to die next?”

Her daughter Christina was among the six killed and 13 wounded in the shooting at neighborhood event with then-Rep. Gabrielle Giffords on January 8, 2011. Giffords was among those wounded and who eventually resigned from Congress to focus on her recovery. Jared Lee Loughner pleaded guilty in August to 19 counts related to the shooting.

But Green remembers her daughter, the youngest victim of the shooting, and calls for action in a new television ad from New York Mayor Michael Bloomberg’s Mayors Against Illegal Guns.

His group also enlisted celebrities to star in a recent video supporting the effort to “Demand a Plan” for action on gun control.

Green’s daughter was a few years older than the 20 six- and seven-year-olds killed at Sandy Hook Elementary School in Newtown, Connecticut, at a shooting there December 14.

That shooting sparked a new wave of calls for gun control, including from leaders in Washington. President Barack Obama pledged “meaningful action” against gun violence and appointed Vice President Joe Biden to lead the effort.

Bloomberg applauded Obama’s statement and urged him to take “immediate steps.” On Monday, Bloomberg outlined his platform, including strengthening background check requirements and banning assault weapons. The assault weapons ban was enacted in 1994, but expired in 2004, and has not been renewed.

The influential National Rifle Association argued the Newtown shooting made the case for armed guards in schools as a line of defense.

The ad will run on cable in Washington, beginning Tuesday and will air through January 14 – the one month anniversary of the Newtown shooting. Obama set the end of January as the deadline for Biden’s group to report back.

It will run Tuesday only in Tuscon, Arizona, as well as other cities affected by gun violence: Binghamton, New York; Fargo, North Dakota; Roanoke, Virginia; and Waco, Texas; Denver and Milwaukee. In Tuscon, the group says the ad will run around 10:10 a.m. local time, to mark when the shooting occurred.

Also Tuesday, Giffords and her husband, astronaut Mark Kelly, launched a new website, "Americans for Responsible Solutions." The new effort will "encourage elected officials to stand up for solutions to prevent gun violence and protect responsible gun ownership," according to the website. The couple further marked the day by co-authoring an op-ed in "USA Today."

"We can't be naive about what it will take to achieve the most common-sense solutions," the op-ed states. "We can't just hope that the last shooting tragedy will prevent the next. Achieving reforms to reduce gun violence and prevent mass shootings will mean matching gun lobbyists in their reach and resources."

Bloomberg’s ad encourages people to sign an online petition on the group’s website.

Christina, the nine-year-old, was remembered at her funeral as the only girl on her Little League team – and one aspiring to the major leagues. She attended the Giffords event after her election to the middle school student council.

“To every mother, we can not wait,” Green says in the ad. “We have to demand a plan.”

– CNN’s Ashley Killough contributed to this report

READ MORE: Bloomberg: Biden no 'shrinking violet' on gun control

soundoff (317 Responses)
  1. your opinion is'nt fact.

    wwhose child has to die to get actual answers to this problem? crap. I don;t know. We've had presidents shot, celebrities murdered, schools turned into mass slaughter pits. i do not know. apparently nobody's life is important enough to tell gun fanatics no, we won;t die for your deluded sense of self- entitlement and 2nd amendment loosely- interpretive tantrums anymore.

    January 8, 2013 11:27 am at 11:27 am |
  2. GI Joe

    What is the obsession with guns? Is it compensation for something else being "unmanly"?

    January 8, 2013 11:27 am at 11:27 am |
  3. Johnny88w

    All of these arguments being made are so childish...

    You can't take a "won't somebody think of the children" stance on this issue. Take a step back and realize that there is no end to the nanny'ism. If you're going to use that argument for this issue, and you think that this approach makes it valid, then I can justifiably argue for helmets for all pedestrians, padded sidewalks, no kitchen knives without lockable sheathes, and the elimination of all large SUV's. While I'm at it, I'm also going to call for a ban on storing gasoline in small containers as it makes it easy to commit arson.

    If you insist on childish, knee-jerk reactions... At the very least, try to focus on keeping crazy people in jail where they belong.

    January 8, 2013 11:28 am at 11:28 am |
  4. J in PDX

    “Whose child has to die next?”

    To approach this issue like adults, we shouldn't result to statements such as the above. Out of a country of 300,000,000, mostly likely, your child won't be dying next. And if they do, any number of other issues will be in store for them well before "mass murdering psychopath".

    "Arming every teacher" is another silly knee-jerk response on the opposite end of the spectrum.

    We should be working away at these issues in sensible ways, with sensible questions:
    1) Is it worth the cost to add 1 armed security personnel during main school hours?
    2) Do we need better psychological evaluations for individuals who wish to own guns?
    3) Do we need to require restrictions on clip size? Has it been shown to make a difference?
    4) For the number of guns owned in the U.S., is the rate of homicide at levels considered high or low?

    I suggest something of the sort, not for getting rid of outlandish and unusual crimes, but to help and mitigate them instead. I realize everyone wants their child to live forever, and we all want to throw away our guns and nukes and hold hands. But reality is not that way today. It won't be in our lifetimes. And we need to grow up and accept this fact.

    January 8, 2013 11:28 am at 11:28 am |
  5. yogi

    There is an obscene fascination for guns in America. Guns have only one purpose and that is to kill, and what is so fascinating about that? When will we leave the dark ages and enter civilization?

    January 8, 2013 11:29 am at 11:29 am |
  6. mikeinsa

    Larry L said, "Nonsense. He used an FN Five-seven semi-automatic pistol and fired many, many rounds from his extra, pre-loaded magazines. Some of them had 20 and 30 round capacities. In addition to the dead I believe about 29 were wounded. He was coached in a local gun shop by a person you would consider a "good guy". Several other "good guys" were shot trying to stop him – some had firearms."

    He had an FN Five Seven. So? Bullet caliber has nothing to do with what he did.
    He had pre-loaded magazines. So. He's evil, not retarded.
    20 – 30 round magazines. As a matter of fact, high capacity magazines can be less reliable than smaller magazines. The Aurora shooter had a 100 round magazine and it jammed after a few rounds.
    Some of the first responders were shot as they engaged Hassan. OK. But, if no one responded with weapons, he would have kept shooting till he ran out of ammo.
    As far as the gun shop employees explaining how to safely use the gun, what would you expect? Who ever sold you your car, explained how it operated and how to maintain it. The salesman did not ask if you were going on a drunk driving rampage and if he had, you would have been offended. Unless that's what you like to do.

    Good guy with a gun stops a bad guy with a gun.

    January 8, 2013 11:30 am at 11:30 am |
  7. The Real Tom Paine

    -your opinion is'nt fact.

    wwhose child has to die to get actual answers to this problem? crap. I don;t know. We've had presidents shot, celebrities murdered, schools turned into mass slaughter pits. i do not know. apparently nobody's life is important enough to tell gun fanatics no, we won;t die for your deluded sense of self- entitlement and 2nd amendment loosely- interpretive tantrums anymore.
    ********************
    Brilliant.

    January 8, 2013 11:31 am at 11:31 am |
  8. Thomas

    Fighting for Peace is like screwing for Virginity !

    An armed guard in every elementary, middle, and high school in the country ?

    Has anybody tried eating more food to fight Obesity ?

    January 8, 2013 11:32 am at 11:32 am |
  9. The Real Tom Paine

    -Johnny88w

    All of these arguments being made are so childish...

    You can't take a "won't somebody think of the children" stance on this issue. Take a step back and realize that there is no end to the nanny'ism. If you're going to use that argument for this issue, and you think that this approach makes it valid, then I can justifiably argue for helmets for all pedestrians, padded sidewalks, no kitchen knives without lockable sheathes, and the elimination of all large SUV's. While I'm at it, I'm also going to call for a ban on storing gasoline in small containers as it makes it easy to commit arson.

    If you insist on childish, knee-jerk reactions... At the very least, try to focus on keeping crazy people in jail where they belong.
    ******************
    Conservatives won't pay for that, unless there is a corresponding cut in something.

    January 8, 2013 11:33 am at 11:33 am |
  10. yogi

    @ C.J.
    "I own 4 rifles/shotguns and 2 handguns. I do not believe making it harder for sane, law abiding citizens". I have a different definition of sanity....

    January 8, 2013 11:33 am at 11:33 am |
  11. Sorensen

    The coward politicians who do not speak out against the sick people at NRA must have their names, photos, families,
    etc. publizised and ridiculed all the time. Including the fools at NRA. Newspapers, Television, Posters, etc. A constant
    barrage against them. Backed by Obama and Biden, police and military. Bloomberg has started the war. Keep it coming.

    January 8, 2013 11:33 am at 11:33 am |
  12. Silly Hycks

    The nuts are paranoid and think they need their guns against the government. That worked so well in Waco, good luck.

    January 8, 2013 11:36 am at 11:36 am |
  13. justageek

    @Rudy NYC – "The NRA solution to drunk drivers would be to get rid of drunk driving legislation and encourage more people to drink and drive."

    Fail. The NRA isn't saying arm yourself and go shoot someone which is more along your rationale.

    January 8, 2013 11:37 am at 11:37 am |
  14. chris

    More kids die in swimming pools every year than in shooting rampages. Ban swimming pools.

    January 8, 2013 11:38 am at 11:38 am |
  15. Rudy NYC

    dd

    Chicago has tough guns laws- tough gun laws. Chicago had 500 murders last year and 500 kids were shot. Gun laws give guns to the criminals and make the innocent watch their children get slaughtered. You want a tough gun law – execute anyone guilty of committing any crime while in possession of a gun.
    --------------
    Gun advocates love to make this argument. The truth is that Chicago's handgun ban was challenged and repealed a few years ago. Since that time, gun violence has exploded after seeing years of steady decline while the ban was in effect.

    January 8, 2013 11:39 am at 11:39 am |
  16. PJ

    "..we have to demand a plan."
    ************
    Sadly, the NRA has a plan. They have called for their members to "flood the gun shows and gun shops" two days
    before the President's inauguration. Sounds like a veiled call for rioting to me.

    January 8, 2013 11:41 am at 11:41 am |
  17. Rudy NYC

    How come 2nd Amendment enthusiasts are so focused on small arms? How come they do not advocate for a right to own shoulder mounted grenade launchers? What about larger "arms" that would require more than one person to operate?

    January 8, 2013 11:43 am at 11:43 am |
  18. justageek

    @Anonymous – And the *need* arguement is tiring as well.

    January 8, 2013 11:43 am at 11:43 am |
  19. terryrayc

    I'm sorry but guns do not kill people. When was the last time you saw a gun get up on it's own, walk over to someone and shot them? People kill people. Yes they sometimes use guns, but they also use knives, 2x4s, cars, planes, their own 2 hands and much more. People have been killing people a lot longer then guns have been around. Please tell me why guns are treated different then any other item that can be used as a weapon.

    January 8, 2013 11:44 am at 11:44 am |
  20. Beeman

    These are the same anti-christians and anti-semites that hate everything that does not conform to government control of your life. Its the democratic party.

    January 8, 2013 11:45 am at 11:45 am |
  21. ZedLok

    According to the NRA, dead children is the price we pay for the 2nd Amendment.

    Just don't bring a gun into your house, you'll be safer that way.

    January 8, 2013 11:46 am at 11:46 am |
  22. M in NY

    “Whose child has to die next?”

    it will NOT be mine.
    Not from your drugged up, self-important little brat, nor from the overzealous Government flunky bent on destroying this once great Nation, nor from the homeless bum down the street with no job and no way to buy food except robbery.

    In all the years I've owned a firearm I have NEVER thought to use it wantonly. I would no sooner go on a shooting rampage than I would hurt my own kin.
    But that's not good enough for you, is it.
    You call me paranoid, yet YOU are the ones living in fear. Fear because deep down inside you do not trust that I will remain a responsible adult.
    What a pitiful world you must live in.
    if you truly fear firearms that much, i suggest you move to a Country that does not permit the ownership of firearms by the general public.
    I will remain a responsible adult. And i will retain ownership of MY firearms. And if...in the horrible chance that someone goes crazy and threatens YOUR kids...I will defend their lives as surely as I would my own. for that is the mark of a TRUE adult.

    January 8, 2013 11:47 am at 11:47 am |
  23. justageek

    @Rudy NYC – "How come 2nd Amendment enthusiasts are so focused on small arms?"

    Maybe because gun owners are not as irrational as some folks want to make them out to be?

    January 8, 2013 11:47 am at 11:47 am |
  24. Canuck

    @Gary
    "The right to bear arms shall not be infringed." Seems pretty plain English to me and I'm a commoner.

    Convenient to exclude the 'well regulated militia' part, isn't it?

    January 8, 2013 11:48 am at 11:48 am |
  25. chris

    "Rudy NYC

    How come 2nd Amendment enthusiasts are so focused on small arms? How come they do not advocate for a right to own shoulder mounted grenade launchers? What about larger "arms" that would require more than one person to operate?"

    It's hard to sweep my house, after the basement window alarm goes off at 2am, with a shoulder mounted grenade launcher. I'll stick to my 9mm pistol. Plus the grenade launcher would blow up my house if I fired it.

    January 8, 2013 11:48 am at 11:48 am |
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