Bloomberg anti-gun ad marks second anniversary of Arizona shooting
In the new television ad, Roxanna Green holds a photo of her nine-year-old daughter, Christina, who was killed in Tucson shooting rampage on January 8, 2011.
January 8th, 2013
03:39 AM ET
2 years ago

Bloomberg anti-gun ad marks second anniversary of Arizona shooting

(CNN) – This mother’s passionate plea for gun control will air in living rooms around the country on the second anniversary of her daughter’s death.

“My nine-year old daughter was murdered in the Tuscon shooting,” says Roxanna Green. “I have one question for our political leaders: when will you find the courage to stand up to the gun lobby?”

“Whose child has to die next?”

Her daughter Christina was among the six killed and 13 wounded in the shooting at neighborhood event with then-Rep. Gabrielle Giffords on January 8, 2011. Giffords was among those wounded and who eventually resigned from Congress to focus on her recovery. Jared Lee Loughner pleaded guilty in August to 19 counts related to the shooting.

But Green remembers her daughter, the youngest victim of the shooting, and calls for action in a new television ad from New York Mayor Michael Bloomberg’s Mayors Against Illegal Guns.

His group also enlisted celebrities to star in a recent video supporting the effort to “Demand a Plan” for action on gun control.

Green’s daughter was a few years older than the 20 six- and seven-year-olds killed at Sandy Hook Elementary School in Newtown, Connecticut, at a shooting there December 14.

That shooting sparked a new wave of calls for gun control, including from leaders in Washington. President Barack Obama pledged “meaningful action” against gun violence and appointed Vice President Joe Biden to lead the effort.

Bloomberg applauded Obama’s statement and urged him to take “immediate steps.” On Monday, Bloomberg outlined his platform, including strengthening background check requirements and banning assault weapons. The assault weapons ban was enacted in 1994, but expired in 2004, and has not been renewed.

The influential National Rifle Association argued the Newtown shooting made the case for armed guards in schools as a line of defense.

The ad will run on cable in Washington, beginning Tuesday and will air through January 14 – the one month anniversary of the Newtown shooting. Obama set the end of January as the deadline for Biden’s group to report back.

It will run Tuesday only in Tuscon, Arizona, as well as other cities affected by gun violence: Binghamton, New York; Fargo, North Dakota; Roanoke, Virginia; and Waco, Texas; Denver and Milwaukee. In Tuscon, the group says the ad will run around 10:10 a.m. local time, to mark when the shooting occurred.

Also Tuesday, Giffords and her husband, astronaut Mark Kelly, launched a new website, "Americans for Responsible Solutions." The new effort will "encourage elected officials to stand up for solutions to prevent gun violence and protect responsible gun ownership," according to the website. The couple further marked the day by co-authoring an op-ed in "USA Today."

"We can't be naive about what it will take to achieve the most common-sense solutions," the op-ed states. "We can't just hope that the last shooting tragedy will prevent the next. Achieving reforms to reduce gun violence and prevent mass shootings will mean matching gun lobbyists in their reach and resources."

Bloomberg’s ad encourages people to sign an online petition on the group’s website.

Christina, the nine-year-old, was remembered at her funeral as the only girl on her Little League team – and one aspiring to the major leagues. She attended the Giffords event after her election to the middle school student council.

“To every mother, we can not wait,” Green says in the ad. “We have to demand a plan.”

– CNN’s Ashley Killough contributed to this report

READ MORE: Bloomberg: Biden no 'shrinking violet' on gun control

soundoff (317 Responses)
  1. FireTwoSeven

    You say I'm paranoid, but I've got no reason to be. I'm an armed citizen. The argument that gun owners don't 'need' what the media is calling "high capacity" magazines (where did the magic number of 10 come from, anyway?) is ludicrous on its' face. First, High Capacity magazines are greater than 30 (i.e. 50/60/100) as the 30 round mag is standard capacity in the "assault rifle" category. So if you're talking about banning a 90 round drum, sure, ban them all day long. They don't work properly anyway. By the way so-called assault rifles aren't commercially available, so what we have are rifles that look like military hardware but are really not. Moving on. In as far as handguns are concerned, 10 round, 13 round, 16, 18, 20 round magazines can be changed out in seconds and kept in pockets, backpacks holsters, whatever. So if a shooter wants to go on a rampage, he gets a LOT of magazines for several guns and keeps the cycle of shoot-reload-shoot going until someone puts him down, he kills himself or runs out of ammunition. There are actual realities to what's being proposed and then there are false arguments and red herrings. This woman and her child are, unfortunately, false arguments. People who are responsible should not have their ability to defend themselves stifled or muzzled by fear, ignorance or evil. Yes, it's tragic when innocent people get killed by evil men, yet we, in our haze of dithering weakness and emotion plead with our leaders, who are the same ones authorizing the dropping of bombs from drones on Pakistani children in our name. Or don't THOSE children count?

    January 8, 2013 11:48 am at 11:48 am |
  2. The Real Tom Paine

    -terryrayc

    I'm sorry but guns do not kill people. When was the last time you saw a gun get up on it's own, walk over to someone and shot them? People kill people. Yes they sometimes use guns, but they also use knives, 2x4s, cars, planes, their own 2 hands and much more. People have been killing people a lot longer then guns have been around. Please tell me why guns are treated different then any other item that can be used as a weapon.
    *****************************
    Because they have a lobby in DC that makes a lot of money by flooding the country with these waepons. Also, what else can you use a gun for, besides ending life? A 2×4, a knife, everything you mentioned has a primary and ofter many alternate uses. What else can you use a gun for? Please give me an answer that does not involve a blizzard of NRA propaganda, BTW, Beeman, the Right pushed for the Patriot Act and any number of laws curtailing civil liberties: where was your outrage then?

    January 8, 2013 11:52 am at 11:52 am |
  3. RINO Bill

    James Flowers – Of course I know that my suggestion will cost money, but we're not talking about buying back all firearms, just the miltitary-style one of which people seem to be afraid. The real question is: How much is the country willing to sacrifice, monetarily, to feel safe?

    Like I said, most gun owners will not turn in their weapons without being fairly compensated. Why should they pay the price? They made their purchases when these items were legal. If the government now wants to limit their ownership, the government should pay.

    January 8, 2013 11:54 am at 11:54 am |
  4. Tom in Millstadt

    Nothing will be accomplished until the rhetoric on both sides is ialed down. Reasonable points can be made from both sides.
    I would not be opposed to an trained, certified armed guard in schools whose side arm never leaves his possdession. I'm not sure it's a good idea for teachers to be armed. Are they going to have on thier person as they teach or locked in a drawer and unavailable when needed.

    Background checks for all weapons sales for the mentally unstable, and convicted felons on parole are a no brainer. Also if your on the terrorist watch list you don't buy weapons or ammunition.

    Banning semi- automatic assault weapons is not likely to happen or help. There are many fine semi-automatic sporting rifles out there( Remingtion 742). The only difference is the assualt rifel is an ugly version of the semi-automatic sporter.

    I do however support a completed ban, buying , selling, owning, manufacturing high capacity magizines. They serve no purpose but to kill in high numbers quickly. I am not persuaded by arguments that they are needed for self defense. If you have two bad guys coming at you with 10 round guns and you have a 10 round guun you are out gunned 2 to 1. If you have the 30 round magazine they have the 30 round magazine. You are still out gunned 2 to 1. All you accomplish is more lead flying through the air.

    If both sides areally sincere about this problem thay need to put aside thier distrust for the other and come up with some meaningful solutions to this uniquelly American problem.

    January 8, 2013 11:55 am at 11:55 am |
  5. The Real Tom Paine

    -mikeinsa

    Larry L said, "Nonsense. He used an FN Five-seven semi-automatic pistol and fired many, many rounds from his extra, pre-loaded magazines. Some of them had 20 and 30 round capacities. In addition to the dead I believe about 29 were wounded. He was coached in a local gun shop by a person you would consider a "good guy". Several other "good guys" were shot trying to stop him – some had firearms."

    He had an FN Five Seven. So? Bullet caliber has nothing to do with what he did.
    He had pre-loaded magazines. So. He's evil, not retarded.
    20 – 30 round magazines. As a matter of fact, high capacity magazines can be less reliable than smaller magazines. The Aurora shooter had a 100 round magazine and it jammed after a few rounds.
    Some of the first responders were shot as they engaged Hassan. OK. But, if no one responded with weapons, he would have kept shooting till he ran out of ammo.
    As far as the gun shop employees explaining how to safely use the gun, what would you expect? Who ever sold you your car, explained how it operated and how to maintain it. The salesman did not ask if you were going on a drunk driving rampage and if he had, you would have been offended. Unless that's what you like to do.

    Good guy with a gun stops a bad guy with a gun.
    ******************************
    When the 2 firefighters from NY were shot and killed on Christmas Eve, a cop did attempt to engage him: fired 6 shots before he lost his target while he was backlit by the light from 7 burning houses. He was trained, yet he failed. Its not a guarantee, so get that out of your head.

    January 8, 2013 11:57 am at 11:57 am |
  6. your opinion isn' t actual fact

    our movie theaters, schools, restaurants, malls and churches have become shooting galleries and mass graves over the last 40 years. what will it take before people say the status quo is not an option anymore and DEMAND solutions . right now.

    January 8, 2013 11:57 am at 11:57 am |
  7. your opinion isn' t actual fact

    our places of work have become a target. our congress was a target. our malls, movie theaters, restaurants, schools , churches have been targets. public rallies have been a target. when do we say enough.

    January 8, 2013 12:02 pm at 12:02 pm |
  8. Kelt

    I actually own several guns and for various uses- hunting- different guns for different types of hunting, self protection, home protection, target practice. I believe the labeling of a 'scary looking' gun as an assault rifle is a bit silly and uneducated. Many so called 'assault rifles' have less accuracy than my deer rifle. As many posters have pointed out, there are many tools of assault- abortions of choice not medical need, children not properly restrained in vehicles, vehicles themselves...and yes, even a writing tool has been used as an assault tool. Is bullet 11 any more deadly than the first ten?- Not really. Probably less accurate actually. Even the strictest gun laws in the nation we been unable to curb gun violence in Chicago.

    As in many emotionally charged events, I believe the true problem is being over-looked. We have stripped ourselves of the ability to help those in need.....in REAL need. Not those that want a cell phone....not those that just don't want to work but find time to have a full set of nails put on..... but those that cannot help themselves. We do a fair job of looking out for the children but those with serious mental health issues are being left in the shadows. In an effort to be 'fair' to everyone...not to label them.... we have systematically eliminated most inpatient mental health facilities, reduced insurance benefits for mental health and left many with no where to turn. I think it is time we look and try to address the root causes of this acts of violence. It doesn't matter what the tool, these dispicable acts will still occur if we don't address the 'why'. In 1927, a man that lost a school board election blew up a school filled with children....in China a man killed 22 people- with a knife. You simply can't take away, ban, or regulate yourself away from this type of issue.

    January 8, 2013 12:02 pm at 12:02 pm |
  9. Sheila

    people have been killing people ever since cain & able. longer than that, truth be known.

    January 8, 2013 12:03 pm at 12:03 pm |
  10. tom

    Hard to put aside distrust of the gun control crowd when their outright claim has been to ban possession of all guns. Years ago the first anti-gun laws were described as being "the camel's nose under the tent." Ultimately their goal has always been registration and confiscation. How do you reason with blind hatred of an inanimate object?

    January 8, 2013 12:03 pm at 12:03 pm |
  11. your opinion isn' t actual fact

    this isn't even mentioning neighborhoods and homes along with everywhere else.

    January 8, 2013 12:03 pm at 12:03 pm |
  12. widget

    Another pointless article. People with guns will keep them, people who want guns will get them. It doesn't matter how hard you whine or cry, guns will ALWAYS be fairly accessable in the US. Ban, no ban, doesn't make the slightest bit of difference.
    Your personal opinion doesn't really atter at all. I'm not quite sure what is so hard about the concept that you can't put the genie back in the bottle. The weapons are here, they are available. you can write any amount of legislation you want, but the people that want to get ahold of these weapons (that have been legal for years) will. Plain an simple.
    You want whine about something, try banning alcohol since that kills more people. OH, wait, noone cares how many kids die from that.
    Laws only affect people who follow them.

    January 8, 2013 12:04 pm at 12:04 pm |
  13. The Real Tom Paine

    -FireTwoSeven

    You say I'm paranoid, but I've got no reason to be. I'm an armed citizen. The argument that gun owners don't 'need' what the media is calling "high capacity" magazines (where did the magic number of 10 come from, anyway?) is ludicrous on its' face. First, High Capacity magazines are greater than 30 (i.e. 50/60/100) as the 30 round mag is standard capacity in the "assault rifle" category. So if you're talking about banning a 90 round drum, sure, ban them all day long. They don't work properly anyway. By the way so-called assault rifles aren't commercially available, so what we have are rifles that look like military hardware but are really not. Moving on. In as far as handguns are concerned, 10 round, 13 round, 16, 18, 20 round magazines can be changed out in seconds and kept in pockets, backpacks holsters, whatever. So if a shooter wants to go on a rampage, he gets a LOT of magazines for several guns and keeps the cycle of shoot-reload-shoot going until someone puts him down, he kills himself or runs out of ammunition. There are actual realities to what's being proposed and then there are false arguments and red herrings. This woman and her child are, unfortunately, false arguments. People who are responsible should not have their ability to defend themselves stifled or muzzled by fear, ignorance or evil. Yes, it's tragic when innocent people get killed by evil men, yet we, in our haze of dithering weakness and emotion plead with our leaders, who are the same ones authorizing the dropping of bombs from drones on Pakistani children in our name. Or don't THOSE children count?
    ******************************************
    Ironic that you care more about kids in Pakistan than ones here. Your attitude enables shooters to stockpile vast amounts of ammuntion: no one needs that kind of capacity. The sentiment that people need to stockpile ammo has to change: remember the Aurora shooter, and how he was able to go purchase ammo online? Why was he allowed to do that? Regardless of whwther its in 30 round drums, or 90 is irrelevant: can you tell me any situation where a person needs to have thousands of rounds in their house? It poses a danger to everyone around them. Typical rightie selfishness, masquerading as freedom.

    January 8, 2013 12:07 pm at 12:07 pm |
  14. tom

    @tom paine: You put forth the notion that the NRA "makes a lot of money from the sale of these weapons." Do you have a source for this assertion? Or are you simply a mouthpiece for the usual anti-gun rhetoric?

    January 8, 2013 12:09 pm at 12:09 pm |
  15. Fair is Fair

    GI Joe

    What is the obsession with guns? Is it compensation for something else being "unmanly"?
    ---------
    Cute. But as a woman, I can tell you that I'm a licensed owner in an effort to not be some criminal's victim. Not without a fight, anyway.

    January 8, 2013 12:12 pm at 12:12 pm |
  16. mikeinsa

    The Real Tom Paine said, " Its not a guarantee, so get that out of your head."

    ----

    Does that go for more restrictive gun legislation?

    Good guy with a gun, stops a bad guy with a gun. Tom Paine says it's not a guarantee, but, it is worth a try.

    January 8, 2013 12:15 pm at 12:15 pm |
  17. justageek

    @your opinion isn' t actual fact – Who doesn't want a solution? Seems everyone does but just can't agree yet on what that is. You can DEMAND a solution all you want, like a two year old demanding candy, but it doesn't mean it'll be OK until most agree it is.

    January 8, 2013 12:16 pm at 12:16 pm |
  18. Name

    Lets see...Just this passed weekend. 14 innocent children have died from DWI drivers. 20 from Child Abuse and 12 were sexually assaulted.
    So yeah lets ask that question again. Who's child will die next to CRIME? Are these innocent children not any special than those of gun crime?
    Is all other crime going to be acceptable when guns get banned? Are the words "Hey at least they didnt kill 20 kids-just 3 today" going to be the new excuse? "At least"?

    January 8, 2013 12:17 pm at 12:17 pm |
  19. bob

    in 2009, there were approx. 15000 homicides total in the USA, with 9100 of those from guns. so banning guns 100% we would still have had 6000 or so homicides via some other weapon. sure 20 kids died at this school via one crazy guy with a gun. let's refund them as well. 5940 homicides left. what else do we ban? Perhaps it's time to seriously consider just reinstating institutionalization for the criminally insane.

    January 8, 2013 12:21 pm at 12:21 pm |
  20. Brian

    It's funny to hear liberals say they want "common sense" gun laws but common sense to them is ban them all.
    Semi automatic gun technology has been around for over a hundered years. It is used in handguns, rifles, and shotguns. Does it really matter if victims are shot with a rifle or a handgun? Would it make you feel more comfy if he used 6 ten round magazines or 2 thirty round magazine? It would not have saved lives. As previous posters have written, rifles, and handgun magazines can be changed out in less than a few seconds. The guy in the Colorado theatre used all three types of weapons. The common link to all these is the mental condition of the shooters. The only law change I am in favor of is mental health background check. If you're on prozac or some othe depression medication, you shouldn't be able to buy a gun. We are not Europe and will never be. The second amendment is not about hunting, it's about the right to own a gun, defend your self from criminals and government.

    January 8, 2013 12:21 pm at 12:21 pm |
  21. tom

    @tom paine: Ammunition storage poses a danger to everyone? Sources, please? This is exactly where the idea of a "meaningful discussion" falls apart. When the anti- side shows their willingness to make up "facts" as they go along, anything to bolster their arguments, it not only shows their true intent but makes it impossible to take them seriously. Thanks for your comment about "righties", because it confirms much of what I already suspected.

    January 8, 2013 12:23 pm at 12:23 pm |
  22. Homey

    Each one of these recent massacres involves a young adult who is mentally ill. We desperately need to revise our diagnosis and treatment of the mentally ill. These young men need humane treatment before they go out of kilter. This is a crazy kid issue, not a gun issue. Maybe there would not have been the number killed if the means would have been a tire iron or a baseball bat, but if the mental health issues had been addressed, the incident would not have happened. The explosion of autism spectrum disorders is reaching the adult population, which makes general safety a critical issue.

    January 8, 2013 12:27 pm at 12:27 pm |
  23. scarf

    To all who proclaim how quickly a gunman can switchout magazines and continue his/her rampage. You do realize, I hope, that the Tucson gunman was re-loading when he was overcome by two UNARMED people. It was only afterwards that the persons in the crowd with concealed weapons popped up ready to take him down with gunfire.

    January 8, 2013 12:27 pm at 12:27 pm |
  24. Davis

    Sorry, but you won't be taking our guns. My mouth has already stated this and now my words have stated it. The Bill of rights are not negotiable. They were made that way and to stand for all time. These are inalienable rights endowed by our Creator.

    January 8, 2013 12:28 pm at 12:28 pm |
  25. Woman In California

    Joseph L Cooke

    Parents in Chicago ask that question every morning. Nobody cares.
    ----–
    This is EXACTLY why I have removed myself from this subject.

    The real issue in the US is a lack of God, church, and family. That's where you hould start.....
    ____
    I disagree with YOUR gun use but I totally AGREE with this statement.
    Live by the gun and you die by it.

    January 8, 2013 12:30 pm at 12:30 pm |
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