Washington (CNN) - The National Rifle Association released a new television commercial Tuesday night charging President Barack Obama of hypocrisy for being "skeptical" about placing armed guards at schools, while his own two daughters are protected by the U.S. Secret Service.
"Are the president's kids more important than yours?" a narrator says in the 30 second ad. "Then why is he skeptical about putting armed security in our schools, when his kids are protected by armed guards at their school."
The commercial is running on the Sportsman Channel, a cable network focused on outdoors programming such as hunting and fishing. It is also posted on a dedicated web site "Stand and Fight."
On Wednesday, Obama is set to unveil a new set of proposals that would place very tough restrictions on the ownership and sale of firearms.
In the ad, the narrator only mentions Obama by name, but it also features images of Vice President Joe Biden, Sen. Dianne Feinstein, New York City Mayor Michael Bloomberg and NBC anchor David Gregory. Bloomberg is an influential voice in favor of stricter gun laws and has dipped into his personal fortune to help fund a lobby campaign, and Feinstein, a California Democrat, is helping spearhead a congressional effort to enforce tougher gun laws.
Gregory questioned NRA CEO Wayne LaPierre in a December interview about the effectiveness of the organization's proposal to put armed guards in schools. After the interview, the NRA and conservative media outlets noted that Gregory's children attended the same school as Obama's daughters and the school has a security department.
"Mr. Obama demands the wealthy pay their fair share of taxes," the narrator says. "But he is just another elitist hypocrite when it comes to a fair share of security. Protection for their kids and gun-free zones for ours."
The introduction of Obama's children into the gun debate further demonstrates the high stakes in this very complicated and emotional issue about how to weigh Second Amendment rights with the safety of citizens following several high profile killings, including the recent massacre of 20 children and six educators at a Newtown, Connecticut elementary school.
As advocates for new gun restrictions pledge to pressure Congress to pass new laws, the NRA and other like-minded gun rights groups and conservative organizations have said they will fight any changes to the current gun laws.
"Stand and fight sums up what Americans need to do to preserve our Second Amendment freedom," NRA spokesman Andrew Arulanandam told CNN.
The NRA is not ruling out expanding the buy to air the commercial elsewhere.
The group, which had an existing partnership with the Sportsman Channel, has added an NRA hosted daily weekday program to the network's lineup.
Whats the matter with putting National Guard in schools? I know more then a few of them that are sitting around doing nothing. They can help keep the schools safe. They said putting people on planes with guns was a bad idea and now there are air marshalls that are armed on almost all flights. It took 9/11 to do that. What can't it take what happened at Sandy Hook to put National Guards in schools? Do you really think tougher laws are going to keep people from shooting up schools, which are aready gun free zones? Some idiot would think twice if he was met by a National Guardsmen with an M-16 pointed at him.
controling assualt guns has nothing to do with the rich should pay there taxes. and I suppose the NRA wants to explain to the families of all of those kids why there sons and daughters had to die because the gun laws were laxed after 2004
All the NRA/Gregory wants to do with this ad is to cloud the issues with their own doublespeak. He's going to say just enough to get the lunatic fringe excited and try to put imaginary roadblocks in front of any legislative efforts while waving the flag and claiming to be the champion of Second Amendment rights. The NRA leadership has devolved from a useful, effective organization to a shrill, out of date group only interested in preserving their kingdom.
At least Obama is doing something. . .everyone has to contribute. . .all initiatives help. . .clearly one single act does not solve the problem. . .and mind you I also have a young daughter in school and I am a republican. I could care less who's party the solution comes from – let's all join in but like anything in life in order to receive you have to give first. So I can take a few more stringent laws so my family is protected but I also realize there's more variables to consider – so let's not stop there. . .open your mind and stop complaining – do your part. . .
THE NRA is now screaming that the right to bare an assualt rifle maybe taken away. What bull-the average law biding citzen doesnt need an assault weapon. Sorry that one doesnt fly
The NRA should do its homework and get on Google and read the law about the the mission of the Secret Service. If they did that they would find that the President and members of his immediate family recieve Secret Service protection by law. Congress directed the Secret Service to protect them after the assassination of President William McKinley.
NRA, Read and Know What You Are Talking About BEFORE Name Calling!
The NRA no longer represents rational and reasonable gun owners.
The NRA has become the lobbyist for and only represents the interests of the arms and munitions manufacturers.
The NRA is correct.
When Bush was president, Obama voted NO to raise the debt ceiling.
Now, he wants congress to vote YES!
So, what gives?