January 15th, 2013
09:28 PM ET
1 year ago

NRA airs new TV ad criticizing Obama on eve of White House gun announcement

Washington (CNN) - The National Rifle Association released a new television commercial Tuesday night charging President Barack Obama of hypocrisy for being "skeptical" about placing armed guards at schools, while his own two daughters are protected by the U.S. Secret Service.

"Are the president's kids more important than yours?" a narrator says in the 30 second ad. "Then why is he skeptical about putting armed security in our schools, when his kids are protected by armed guards at their school."

The commercial is running on the Sportsman Channel, a cable network focused on outdoors programming such as hunting and fishing. It is also posted on a dedicated web site "Stand and Fight."

On Wednesday, Obama is set to unveil a new set of proposals that would place very tough restrictions on the ownership and sale of firearms.

In the ad, the narrator only mentions Obama by name, but it also features images of Vice President Joe Biden, Sen. Dianne Feinstein, New York City Mayor Michael Bloomberg and NBC anchor David Gregory. Bloomberg is an influential voice in favor of stricter gun laws and has dipped into his personal fortune to help fund a lobby campaign, and Feinstein, a California Democrat, is helping spearhead a congressional effort to enforce tougher gun laws.

Gregory questioned NRA CEO Wayne LaPierre in a December interview about the effectiveness of the organization's proposal to put armed guards in schools. After the interview, the NRA and conservative media outlets noted that Gregory's children attended the same school as Obama's daughters and the school has a security department.

"Mr. Obama demands the wealthy pay their fair share of taxes," the narrator says. "But he is just another elitist hypocrite when it comes to a fair share of security. Protection for their kids and gun-free zones for ours."

The introduction of Obama's children into the gun debate further demonstrates the high stakes in this very complicated and emotional issue about how to weigh Second Amendment rights with the safety of citizens following several high profile killings, including the recent massacre of 20 children and six educators at a Newtown, Connecticut elementary school.

As advocates for new gun restrictions pledge to pressure Congress to pass new laws, the NRA and other like-minded gun rights groups and conservative organizations have said they will fight any changes to the current gun laws.

"Stand and fight sums up what Americans need to do to preserve our Second Amendment freedom," NRA spokesman Andrew Arulanandam told CNN.

The NRA is not ruling out expanding the buy to air the commercial elsewhere.

The group, which had an existing partnership with the Sportsman Channel, has added an NRA hosted daily weekday program to the network's lineup.


Filed under: Ads • Gun rights • NRA • President Obama
soundoff (583 Responses)
  1. An American

    Once again all the NRA has in this debate are childish analogies and paranoid fear mongering.
    To deny ANY reform in this country's gun laws is to side with the criminals, even those who are not criminal until they squeeze the trigger, against the rest of us Americans. None of our Civil Rights are unlimited. The Second Amendment included.

    January 15, 2013 09:38 pm at 9:38 pm |
  2. Pete

    The NRA commented to put guards at all schools but there's a catch,who pays for it, not the NRA and they know it!!Step aside NRA members and let the adults in the room mainly the president and democrates get this bill done ,its an ongoing thing with people killed daily with military weapons and if they like weapons like those assault weapons so much just join the military and go crazy against the afghans in Afghanistan..But there's a catch too you gun toting extremist these people you shoot at,they shoot back!!

    January 15, 2013 09:39 pm at 9:39 pm |
  3. S.B. Stein E.B. NJ

    The NRA shows that they don't understand the problem. If there were more times the shooter has to stop and reload, the longer it takes for him to kill people and gives more people a chance to either get the shooter or get out of the range of fire. The average citizen doesn't need an assault weapon.

    If thugs are surounding you, call the cops; if the cops are surounding you, call the media so they get it on tape.

    January 15, 2013 09:47 pm at 9:47 pm |
  4. PJ

    Keep pushing the NRA ads, membership, idiotic rhetoric Ticker.
    Keep ignoring the new game the NRA has put out there.
    What are you afraid of????

    January 15, 2013 09:50 pm at 9:50 pm |
  5. GayAtheist

    I support Obama and the future, not the NRA.

    January 15, 2013 09:55 pm at 9:55 pm |
  6. Erik

    They have gone off the deep end.

    January 15, 2013 09:57 pm at 9:57 pm |
  7. joJo

    Seems to me this PR campaign can only damage the NRA. They're much more dangerous when not in the spotlight. Right now, though, we get to see how ridiculous they really are, and be reminded during commercial breaks!

    January 15, 2013 09:58 pm at 9:58 pm |
  8. GUEST

    This ad stinks and folks behind this idea of using POTUS children as a campaign tool should get their heads check...Second amendment law is outdated and we people of this country are sick and tired of NRA toying with our lives over new gun control suggestion. No normal human being need assult weapon to hunt deer and we American citizens don't need semi-automic weapons in our communities either....I stand with President Barack H. Obama and those families that lost their love ones around the country to say ENOUGH IS ENOUGH

    January 15, 2013 09:59 pm at 9:59 pm |
  9. Gee

    Absolutely correct...there are a lot more politicians in addition to Obama doing the same thing and that is sending their kids to schools that have armed security. And it is also common in the big city cores to have armed guards in the schools as well as metal detectors...

    January 15, 2013 09:59 pm at 9:59 pm |
  10. Jeremy

    1) The difference betwen my kids & Pres. O's kids = They are selective targets, my kids are random targets. Both examples could be targeted by mentally flawed individulas at any time. Pres. O's kids/family SHOULD HAVE more security than the AVERAGE citizen.
    2) The wealthy SHOULD pay more
    3) Carlin was right about LaPierre's name...(Google it) Doesn't sound very manly...
    4) I think America has "stood up" and fought for enough by now...Sit down, and have a drink with your neighbor...STOP RELOADING!!!

    Oh, and BTW Wayne,...It's got nothing to do with video games!! IF it's the "person & not the gun" then how can it be the game and not the player??!!

    January 15, 2013 10:00 pm at 10:00 pm |
  11. Bob

    The NRA is a bunch of whiners.

    January 15, 2013 10:02 pm at 10:02 pm |
  12. OOO

    If they are the National Rifle Association, why do they care about every other type of gun too?

    January 15, 2013 10:02 pm at 10:02 pm |
  13. thomas

    NRA, a bunch of pistol packing cowards. A real man does not need to walk around armed due to his lack of manly parts.

    January 15, 2013 10:02 pm at 10:02 pm |
  14. john

    Newsflash to the NRA:. My children aren't high profile potential targets as Obama's are.

    January 15, 2013 10:03 pm at 10:03 pm |
  15. Debbie

    This is sick and low class.

    January 15, 2013 10:03 pm at 10:03 pm |
  16. Facts don't Lie

    the children of any president that are school aged are protected by the secret service and it doesn't take a rocket scientist to know why. The NRA is pathetic with this ad and if they suggest that all public schools have armed guards they seem to have enough money so I suggest that they be the ones who pay for it.

    January 15, 2013 10:05 pm at 10:05 pm |
  17. ssprince1

    Oh please, the NRA instills fear to sell more guns, end of story! No individual gun owner will be able to fight a millitary fighter jet or tank first of all, which is the paranoia that the NRA keeps instilling into the American people! America voted and most want gun regulations so really, it doesn't matter what the NRA thinks!

    January 15, 2013 10:05 pm at 10:05 pm |
  18. Mark Brunette

    Like I mentioned earlier, although I am not a gun control freak, by no means, the NRA will only be happy when all of us have a small mobile military tank parked in all of our driveways.

    January 15, 2013 10:05 pm at 10:05 pm |
  19. upclosepls

    Liberals Exposed: The Obama administration and his liberal media followers, are trying to con naive American’s by demonizing semi-auto rifles. How? By calling them “assault weapons” which is a lie (look up the definition). They also keep saying “assault weapons are not needed for hunting”. The real truth: the second amendment was not designed by our founding fathers for hunting (and liberals know this). This is nothing more than a con job to confuse naive American’s into following their ideological beliefs. It’s really about power and control from both liberals and the Obama administration. History shows that if you strip the guns from the people you control the people. Hopefully the liberals and government will not continue to test the power of the second amendment and push this into an ugly repeat of the past.
    AMERICANS! PLEASE STOP BEING CONNED!

    January 15, 2013 10:05 pm at 10:05 pm |
  20. S R

    NRA – you are not such high-profile as the President (and his immediate family) to be an obvious target. Stop your mean bickering and own up the fact that Guns KILL Americans. Adding more Guns is not the solution. I hope the law passed by NY is adopted in all the states.

    January 15, 2013 10:06 pm at 10:06 pm |
  21. ssprince1

    The NRA simply instills fear into the American people to sell guns. The majority of the people voted and want gun regulations so it really doesn't matter what the NRA think.

    January 15, 2013 10:06 pm at 10:06 pm |
  22. fayray11

    hmm do i really care what the NRA says? the answer is no. why because they have only the insane rantings of their leadership with no constructive ideas and a total membership that is less than 1.5% of the population. by my math that means 98.5% have voted with their money and said NO to them.

    January 15, 2013 10:07 pm at 10:07 pm |
  23. Mike S

    Obama is a complete hypocrite. He goes around accusing the NRA of fear tactics yet on the debt ceiling debate he goes around scaring old people, veterans, disable people stating that their benefits will be cut off.

    January 15, 2013 10:07 pm at 10:07 pm |
  24. HeavenLeigh

    Id iots, of course he needs security for his children and himself hes the PRESIDENT...and for sure a target for many. Pretty sure secret service wasn't escorting him and his family around when he was a senator. The average citizen does not need an aresenal of AK47's to protect their family give me a bloody break.

    January 15, 2013 10:07 pm at 10:07 pm |
  25. Rational Mom

    Obama is the leader of the free world!! Of course, he and his family are given greater security than the rest of us. That does not make him an elitist! If my children were attending a school where political leaders' children were attending, of course I would want armed security, Schools attended by political families become targets for nut jobs who hate the president and related leaders. My small town school and my non-famous children are not in need of armed gunman to assure their everyday safety. It a completely different situation. Don't let the NRA make you think it is hypocritical.

    January 15, 2013 10:08 pm at 10:08 pm |
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