January 15th, 2013
09:28 PM ET
1 year ago

NRA airs new TV ad criticizing Obama on eve of White House gun announcement

Washington (CNN) - The National Rifle Association released a new television commercial Tuesday night charging President Barack Obama of hypocrisy for being "skeptical" about placing armed guards at schools, while his own two daughters are protected by the U.S. Secret Service.

"Are the president's kids more important than yours?" a narrator says in the 30 second ad. "Then why is he skeptical about putting armed security in our schools, when his kids are protected by armed guards at their school."

The commercial is running on the Sportsman Channel, a cable network focused on outdoors programming such as hunting and fishing. It is also posted on a dedicated web site "Stand and Fight."

On Wednesday, Obama is set to unveil a new set of proposals that would place very tough restrictions on the ownership and sale of firearms.

In the ad, the narrator only mentions Obama by name, but it also features images of Vice President Joe Biden, Sen. Dianne Feinstein, New York City Mayor Michael Bloomberg and NBC anchor David Gregory. Bloomberg is an influential voice in favor of stricter gun laws and has dipped into his personal fortune to help fund a lobby campaign, and Feinstein, a California Democrat, is helping spearhead a congressional effort to enforce tougher gun laws.

Gregory questioned NRA CEO Wayne LaPierre in a December interview about the effectiveness of the organization's proposal to put armed guards in schools. After the interview, the NRA and conservative media outlets noted that Gregory's children attended the same school as Obama's daughters and the school has a security department.

"Mr. Obama demands the wealthy pay their fair share of taxes," the narrator says. "But he is just another elitist hypocrite when it comes to a fair share of security. Protection for their kids and gun-free zones for ours."

The introduction of Obama's children into the gun debate further demonstrates the high stakes in this very complicated and emotional issue about how to weigh Second Amendment rights with the safety of citizens following several high profile killings, including the recent massacre of 20 children and six educators at a Newtown, Connecticut elementary school.

As advocates for new gun restrictions pledge to pressure Congress to pass new laws, the NRA and other like-minded gun rights groups and conservative organizations have said they will fight any changes to the current gun laws.

"Stand and fight sums up what Americans need to do to preserve our Second Amendment freedom," NRA spokesman Andrew Arulanandam told CNN.

The NRA is not ruling out expanding the buy to air the commercial elsewhere.

The group, which had an existing partnership with the Sportsman Channel, has added an NRA hosted daily weekday program to the network's lineup.


Filed under: Ads • Gun rights • NRA • President Obama
soundoff (583 Responses)
  1. tigerakabj

    It's time to organize against this terrorist organization. From hospitals to schools to pharmaceutical companies. Their lobby isn't so powerful when you put many against them.

    This ad is beyond disgusting.

    It just goes to show that these are the type of folks that can't be reasoned with. There is no common ground that they will come to. The only thing to do is squash them where they stand.

    This country can't have another Newton. Enough is enough.

    Get em' Mr. President.

    January 16, 2013 02:34 am at 2:34 am |
  2. JGN

    The NRA is so full of ignorant backwater alarmists it's remarkable they can get anything in the nature of lobbying done without having a Hatfield-McCoy style shootout. Instead, much like hyenas, they come together in agreement only to protect the pack, then go back to their internal sniping when enemies are thin on the floor.
    As far as calling the president a 'hypocrite' for the fact that government standards set up long before he was ever in office have policies requiring body guards or escorts for the first family, perhaps the first families of this country would not need such protection if this were not such a gun-happy violent nation. In fact that is absolutely the case, but supporters of the NRA are not exactly brainiacs and are not capable of adding up the facts and using reason; they are lovers of the knee jerk reaction, and I stress the word jerk.

    January 16, 2013 02:40 am at 2:40 am |
  3. Dan Johnson

    These guys are idiots. From the Heller Decision by the Supreme Court regarding the 2nd Amendment. Judge Scalia's writing. Read it clearly then get over yourselves.

    "Like most rights, the Second Amendment right is not unlimited.
    It is not a right to keep and carry any weapon whatsoever in any
    manner whatsoever and for whatever purpose:

    For example, concealed
    weapons prohibitions have been upheld under the Amendment
    or state analogues. The Court’s opinion should not be taken to cast
    doubt on longstanding prohibitions on the possession of firearms by
    felons and the mentally ill, or laws forbidding the carrying of firearms
    in sensitive places such as schools and government buildings, or
    laws imposing conditions and qualifications on the commercial sale of
    arms. Miller’s holding that the sorts of weapons protected are those
    “in common use at the time” finds support in the historical tradition
    of prohibiting the carrying of dangerous and unusual weapons."

    January 16, 2013 02:42 am at 2:42 am |
  4. MakesNoSense

    Whether I agree with the president or not, I'm TIRED of the NRA pretending to speak for me. Let's be clear, NRA represents gun manufacturers and that's it. What happens to society or communities is the last of their concerns.

    January 16, 2013 02:43 am at 2:43 am |
  5. djkusa

    A President's children are protected because of the risk to the country of having them kidnapped by a hostile enemy.

    If we accept the NRA's logic...we can rightfully ask: "Is a President's life more important than yours?"........and conclude that each citizen receive the same protection by the secret service!

    Turning the nation into an armed camp....with armed guards in every school and theatre and mall and public place....and encouraging all gun owners to carry their guns.....would destroy our free way of life. Murderous confrontations would increase and citizens would not feel safe in the public spaces.

    January 16, 2013 02:47 am at 2:47 am |
  6. ...

    One side wants to stop mass murders. One side wants to keep their assault rifles. Why not compromise and everyone wins? Require mandatory gun safes for assault rifles. The crazies can't get to them, and the owners get to keep them. No need for overreacting laws since neither side seems willing to back down.

    January 16, 2013 02:48 am at 2:48 am |
  7. Racemunki

    THAT! is the most pathetic attempt I have ever seen! Obama is the President of the United States and his family is protected by the Secret Service just like every person to hold that office before him! To make the comment, "are his children more important?" is just sick! Anyone else just has to worry about the nut jobs in this country. His kids are targets by the nut jobs here and abroad. It doesn't matter Idiots! Everyone's child is important. All it would take is for one armed guard having a bad day to make that idea the most monumental mistake ever! Shame on the NRA for that!

    January 16, 2013 02:58 am at 2:58 am |
  8. potrzebie

    The NRA doesn't like Obama?! I am SHOCKED! Just SHOCKED.

    January 16, 2013 03:04 am at 3:04 am |
  9. tim

    Wow. Just wow. Speechless. I'm a gun owner and support my rights, but the NRA is not helping our case any with all this angry grandpa get off my lawn vaudeville stuff.

    January 16, 2013 03:06 am at 3:06 am |
  10. Anonymous

    This group is rapidly losing relevance. 30 years from now, we will look back on this in the same we we look back on the civil rights movement of the late 1950s and 1960s. We will be appalled that a group existed that called for Americans to "fight" sensible gun regulation that helped to protect the safety of our children and Americans everywhere.

    January 16, 2013 03:07 am at 3:07 am |
  11. Chuck

    Did you hear that? The NRA supports a policy of making sure every gun owner in the US receives Secret Service training. Get on it, Obama!

    January 16, 2013 03:09 am at 3:09 am |
  12. Grumpymedic

    NRA = Neanderthals Running Amok. A bunch of hypocritical, brainless, money-grubbing, fearmongering cronks that are borderline terrorists. There. We're even with the name-calling. Move on, boys and girls.

    January 16, 2013 03:17 am at 3:17 am |
  13. Ken

    wow...brainwash much?

    January 16, 2013 03:21 am at 3:21 am |
  14. Anonymous

    were does the nra want schools to get the funding from

    January 16, 2013 03:23 am at 3:23 am |
  15. T.P.Thank

    The NRA is really doing a disservice to America by opposing the proposed new gun regulations President Barack Obama will present to the nation tomorrow, and by misleadingly and unfairly charging the President as a hypocrite.

    The NRA's suggestion that armed security officers be posted in schools to protect the students is beside the point of stricter gun control. The proposed new measures are what the nation needs– to avoid the freedom to bear arms by the people being abused, and to minimize the possibility of gun violene.

    For the sake of the safety and security of the American people and the nation as a whole, the NRA should stop to speak and act so socially irresponsible and morally thoughtless.

    What the President is doing is the right thing and good for the nation!

    January 16, 2013 03:26 am at 3:26 am |
  16. LK

    The NRA is a useless organization. No individual needs an assault rifle or other high-powered gun.

    January 16, 2013 03:31 am at 3:31 am |
  17. Carol Peterson

    I'm tired of the NRA spreading fear and panic throughout our nation. It's time to stand up to their lies and replace it with common sense.

    January 16, 2013 03:31 am at 3:31 am |
  18. Alicia

    When Obama can take full accountability (along with his retard assistant Eric Holder) for the Fast and Furious" gun "running" incident, DON'T even whisper anything about gun control because he knew full well about the entire operation and IS responsible for the deaths that precipitated from those ASSAULT WEAPONS that caused deaths.

    The administration dropped that case like a hot potato and it will NOT be forgotten.

    January 16, 2013 03:32 am at 3:32 am |
  19. Corey

    The NRA is completely off base with their comparison. The children of congress members, staffers, all the way up to the president are in danger because of who their parents are and what jobs they hold in this country. Kidnapping or harming the children of any of these people are probably on the minds of several individuals or groups at any given time. And for the regular children that happen to attend these schools that security is there to protect everyone there.

    It's not a double standard, it's a necessity to maintain national security.

    Does anyone not remember when the NRA was about gun safety and getting people into hunting, and advocated for tougher gun laws? They need to look themselves in the mirror when they start calling people hypocrites. Some of us are old enough to remember what they used to stand for. Now the NRA is nothing more than another Republican lobby for gun manufacturers. The ones who would benefit from a cop in every school is the police equipment industry.

    There is no second amendment right to a 30 round clip, there are nobody clamoring to the Supreme Court that it's unfair that hunters are not allowed to possess high capacity shotguns. Everyone who sits there saying Obama is going to take guns away are doing nothing but driving up the prices of guns and ammo to the benefit of the gun makers who are raking in the profits from your paranoia.

    January 16, 2013 03:33 am at 3:33 am |
  20. New York serf

    Ad should have included Andrew Cuomo; the governor reminds me of Jay Robinson's portrayal of Caligula in the "The Robe"; another crazed tyrant!

    January 16, 2013 03:35 am at 3:35 am |
  21. Commenter

    lol... seriously NRA?

    It's not a matter of hypocracy but of reality.
    His kids are a bigger target and a matter of national security. Terrorists would love to get ahold of them.

    This tactic by the NRA is pretty shortsighted. Try again.

    January 16, 2013 03:42 am at 3:42 am |
  22. Iamnotfooled

    Another example of picking on President Obama. All Presidents and their children have been protected by the Secret Service. They have to, to protect them from the crazies out there. Especially now when he is making the tough decisions that have to be made to protect ALL of our children. Because bullets don't know if you are pro-gun or anti-gun. Bullets don't know if you are Democrat, Republican ,or Independent. Bullets simply kill or slaughter like what happened at Sandy Hook, Aurora, or Columbine, Virginia Tech. This is really LOW by the NRA.

    January 16, 2013 03:42 am at 3:42 am |
  23. User-301

    Well, The President is more important than you so I guess that means the presidents Children are more important than yours. For the record, It takes more than The president to make a law pass. With the NRA posting nonsense like this you really can understand why we need to ban assault weapons.

    January 16, 2013 04:05 am at 4:05 am |
  24. impeach

    I was tired of Bush abusing executive orders, and Im tired of Obama doing the same. Mr. Change is just more of the same. Same false left-right paradigm bickering. Same lining of their pockets with our tax dollars so they can live rich. Same government take over of everything.

    We have went from a free society back in the 90s, to borderline fascism in the 2000s with Banks and Corporations controlling everything. The government wants our guns for one reason and one reason only. Same reason Hitler and Stalin wanted to disarm the public too.

    Like the Jews of World War II, we will fare no better if we dont stand up to this corrupt machine now.

    January 16, 2013 04:20 am at 4:20 am |
  25. Tyler

    Wow... Can you get any more desperate, NRA? Really? I mean, it's not like as one of the most powerful people in the world, Obama's daughters might just be higher-profile targets than your average everyday daughter.
    But nah, forget it. They don't need secret service protection. And if they get kidnapped or something, well, casualties of war, right?

    January 16, 2013 04:24 am at 4:24 am |
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