January 15th, 2013
09:28 PM ET
2 years ago

NRA airs new TV ad criticizing Obama on eve of White House gun announcement

Washington (CNN) - The National Rifle Association released a new television commercial Tuesday night charging President Barack Obama of hypocrisy for being "skeptical" about placing armed guards at schools, while his own two daughters are protected by the U.S. Secret Service.

"Are the president's kids more important than yours?" a narrator says in the 30 second ad. "Then why is he skeptical about putting armed security in our schools, when his kids are protected by armed guards at their school."

The commercial is running on the Sportsman Channel, a cable network focused on outdoors programming such as hunting and fishing. It is also posted on a dedicated web site "Stand and Fight."

On Wednesday, Obama is set to unveil a new set of proposals that would place very tough restrictions on the ownership and sale of firearms.

In the ad, the narrator only mentions Obama by name, but it also features images of Vice President Joe Biden, Sen. Dianne Feinstein, New York City Mayor Michael Bloomberg and NBC anchor David Gregory. Bloomberg is an influential voice in favor of stricter gun laws and has dipped into his personal fortune to help fund a lobby campaign, and Feinstein, a California Democrat, is helping spearhead a congressional effort to enforce tougher gun laws.

Gregory questioned NRA CEO Wayne LaPierre in a December interview about the effectiveness of the organization's proposal to put armed guards in schools. After the interview, the NRA and conservative media outlets noted that Gregory's children attended the same school as Obama's daughters and the school has a security department.

"Mr. Obama demands the wealthy pay their fair share of taxes," the narrator says. "But he is just another elitist hypocrite when it comes to a fair share of security. Protection for their kids and gun-free zones for ours."

The introduction of Obama's children into the gun debate further demonstrates the high stakes in this very complicated and emotional issue about how to weigh Second Amendment rights with the safety of citizens following several high profile killings, including the recent massacre of 20 children and six educators at a Newtown, Connecticut elementary school.

As advocates for new gun restrictions pledge to pressure Congress to pass new laws, the NRA and other like-minded gun rights groups and conservative organizations have said they will fight any changes to the current gun laws.

"Stand and fight sums up what Americans need to do to preserve our Second Amendment freedom," NRA spokesman Andrew Arulanandam told CNN.

The NRA is not ruling out expanding the buy to air the commercial elsewhere.

The group, which had an existing partnership with the Sportsman Channel, has added an NRA hosted daily weekday program to the network's lineup.


Filed under: Ads • Gun rights • NRA • President Obama
soundoff (583 Responses)
  1. shikwan

    Really? Is this their best retort? Comparing the safety of the President's close family, his daughters, to the average American joe's kids? So should we all have limo services and Secret Service watching our kids as he does? Are they saying that the President's kids are not in any kind of escalated danger-being the President's kids? Funny how they can dole out money for utterly useless tv commercials and make grand speeches on the defense of current gun laws yet offer absolutely no intellectually worthy option or ideas on how to resolve gun crime. They just say; "Oh whatever you do or come up with, won't resolve or lessen these issues." Then pray tell us what will-since you have so much insight?

    January 16, 2013 04:30 am at 4:30 am |
  2. Ron

    I do not support gun laws aimed at keeping law abiding citizen from being able to own a gun. That being said this commercial from the NRA is ridiculous. Leaving the family of any president unprotected is inviting a crazy to try and harm them. Yes the president’s children NEED more protection at any given time than the average citizen’s children. I would support some sort of armed security for out schools though. This armed security should never be involved with day to day school activities though such as the armed security guard should not respond to a playground fight. That is the teachers and school administrations job. The armed security has one job. Stop intruders armed or not from harming students or faculty.

    January 16, 2013 04:31 am at 4:31 am |
  3. bribarian

    obama stalin is treading on America

    January 16, 2013 04:33 am at 4:33 am |
  4. Gaunt

    What an insanely stupid argument.

    He is the head of state, and his security is mandated by some of the most heavly trained security professionals in the world. Guess what? In countris with STRICT gun control, such as Germany, the president is still guarded by men with guns.

    Like or hate Obama, this line of attack is just laughably stupid.

    January 16, 2013 04:34 am at 4:34 am |
  5. Paul Quade

    The NRA makes a false equivalency between the President's children and the average American's. Yes, all children are precious, but I would hazard a guess very few average American citizens children are legitimate named targets in the eyes of al-Qaeda. It is dishonest to assume the threats to the average American's child is anywhere near as great or imminent as that of a child of not just this President, but any President.

    Let's have a reasonable, honest discussion without hyperbole. The NRA is failing in that regard.

    January 16, 2013 04:42 am at 4:42 am |
  6. NRA=complete joke

    That's like saying, that all your members are useless white trash!! That's not what you are saying are you?

    January 16, 2013 04:43 am at 4:43 am |
  7. Steven Brooks

    Oh, the irony is palpable and quite sad.

    January 16, 2013 04:44 am at 4:44 am |
  8. Name lynn

    Obama doesnt care what the people says when its gone to whats right an wrong about the NRA, obama is a black man they hate it. Also hes not a slave master for them white house leaders, no matter what obama says or do people always have something say.

    January 16, 2013 04:48 am at 4:48 am |
  9. W.

    This house so divided cannot stand. I have seen such partisan divisions that I am ashamed at my own country. We are imperiled by forces that dictate through propaganda and influence without regard for common civility. My days are nearing their end and I am happy to leave the vitriol and animosity of America to a generation of myopic minded people who feel they are protected by some abstract inadequacy. I hope I am wrong, but I no longer care very much. Let their god take sides and make masks for each ruler.

    January 16, 2013 04:55 am at 4:55 am |
  10. longtooth

    As a gun owner and firm supporter of the second amendment, I ask the NRA to apologize to my president for the name-calling, and especially the use of his children as pawns in their game.

    January 16, 2013 04:56 am at 4:56 am |
  11. J.V.Hodgson

    You can tell when the NRA is losing the argument that a well regulated militia = on average (84,000 of thier members by state ) assumes 50 states and 4.2m members; can come together to defy a national guard, and US military organised by a US Democratic Republic Congress to become a dictatorship or the monarch controlled armies of the UK and Europe religiously driven from which they escaped ( founding fathers) and declare war on the regulated militia to destroy the Republic and its democracy.
    This is pure unadulterated paranoia may I say" madness!!??
    The second amendment was valid in the era and for the purposes threats from UK and France and after that for the move West thru indian territory and settlements with little policing, Wyatt Earp etc ( hence sympathy for Israeli settlements?) and the consequential need initaially for hunting as literally a means of survival food and otherwise.
    By now and for sure in 2026 ( 250 years after 1776) actually already the need for the second amendment has gone.
    Do as many nation have done and ban guns completely except for police and military on duty and
    QED you do not need a gun to defeat the bad Guy because he has not got one either.
    OK Ok some will get them but tell you what there will not then be 12,00 guncrime deaths 5.470 accidental gun child deaths and I believe 30, 000 deaths by gun suicides.
    To me its semantic joke our police and National guard at state levels ( latter state controlled re deployment) have in themselves invalidate the need for the second amendment.
    Zero guns= zero gun deaths 1 gun guarantees at least one potential gun death by a lunatic or otherwise, and if its 100 bullet magazine weapon the risk is higher.
    The NRA did not want a debate they have thier interpretation of the second amendment period. Now its time for our elected representatives to represent 120m plus voters not just 4.2m gun/ NRA activists/ lobbyists.
    Stand your ground is a law that permits killing or mansalughter, almost irrespective of if the other guy intended to kill you. if tahts a christian law I'll be damned!!
    Regards,
    Hodgson

    January 16, 2013 05:01 am at 5:01 am |
  12. Steve

    Which makes the NRA an organization of hillbillies? I don't get it.

    January 16, 2013 05:04 am at 5:04 am |
  13. Enough!!!

    I am a gun owner but I do not and will not ever own "assalt rifles". However, I do not understand either side of the gun argument. First, assalt rifles are really no different than normal hunting rifles. The just appear a litttle more ominous than other guns, but they have the same killing power. I really do not believe banning them will do any good to solve gun violence. If someone wants to assalt another human with a gun he will do so with a bolt action rifle or an AK. Second, why in the heck would someone want one off these things? They are not hunting guns and they are expensive to own. I cannot think of a practical reason to own one except to boost one's ego. That being said, I do recognize the right to own them if one so chooses.

    In the end, I believe there will be MILLIONS of dollars spent on this upcoming legislation and it will accomplish NOTHING! The root to all of the gun violence is not gun ownership. The problem begins and ends with the mental state of our society. People need to learn how to deal with their own emotions and behaviors. Until we do so we will continue to have these mass killings whether it be by guns, cars, homeade bombs, poison, baseball bas, knives, cars, etc... We really need to look at the problem and treat it first. Just my .02 cents...

    January 16, 2013 05:12 am at 5:12 am |
  14. krsund70

    Seriously ... and why does he get a Secret Service and a White House to live in?!! Where's my Secret Service and White House?!! What a hypocrite!!!

    January 16, 2013 05:15 am at 5:15 am |
  15. Avery Land

    Resorting to name calling really isn't a persuasive argument.

    January 16, 2013 05:21 am at 5:21 am |
  16. NooYawkah

    Sportsman Channel viewers already know Obama is an elitist hypocrite. What a waste of advertising money. This commercial should run on CNN and MSNBC, which, of course, you clowns would never allow.

    January 16, 2013 05:26 am at 5:26 am |
  17. kagome357

    Nice job, NRA...use children to try to prove your point...

    January 16, 2013 05:35 am at 5:35 am |
  18. Ken

    Poor arguement. NRA is grasping at straws.

    January 16, 2013 05:38 am at 5:38 am |
  19. Jerry

    Great plan, take guns away from law abiding and reward crooks and illegals.

    January 16, 2013 05:39 am at 5:39 am |
  20. lejack

    The NRA is a menace to society

    January 16, 2013 05:49 am at 5:49 am |
  21. OhHolyOne

    When Reagan was shot there were, I believe, eight armed men standing all around him–Secret Service men trained for this very scenario, men who could cover the President, instantly, in the event of an armed attack, even with their bodies. What happened? A determined shooter will get in–no matter how crazy s/he is.. Furthermore, no law can or ever will regulate 300 million (mostly unregistered) weapons. Too many guns, But that is our fate–since WWII we've been belching out enough weapons to cover the world . Just can't seem to break the habit. Since we've been living by the sword, is anyone surprised to see us die by it as well? Don't these right wingers ever read the Book they're always carrying around? Have said that, this lefty won't give up anything to anyone–ever.

    January 16, 2013 05:51 am at 5:51 am |
  22. Vince DeWitt

    Wayne LaPierre, where were you during Vietnam?

    January 16, 2013 06:03 am at 6:03 am |
  23. clayusmcret

    Even before hearing about his ad, I had gotten the picture of Saddam Hussein, surrounded by children, in my head when I heard about obama's announcement. Why is it dictators always surround themselves with small children when making unpopular announcements.

    January 16, 2013 06:10 am at 6:10 am |
  24. Chris

    The problem with the NRA is their whole "all or nothing" thinking. Being for some common sense gun restrictions is not the same as banning all guns. Acknowledging that unfortunately some high profile people need bodyguards is not the same as wanting to turn our schools into armed camps.

    January 16, 2013 06:14 am at 6:14 am |
  25. Dano

    Ah the old tried and true "elitist" attack line, a mainstay of all so-called conservative groups when they don't approve of any restrictions on issues they support.

    January 16, 2013 06:14 am at 6:14 am |
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