January 15th, 2013
09:28 PM ET
1 year ago

NRA airs new TV ad criticizing Obama on eve of White House gun announcement

Washington (CNN) - The National Rifle Association released a new television commercial Tuesday night charging President Barack Obama of hypocrisy for being "skeptical" about placing armed guards at schools, while his own two daughters are protected by the U.S. Secret Service.

"Are the president's kids more important than yours?" a narrator says in the 30 second ad. "Then why is he skeptical about putting armed security in our schools, when his kids are protected by armed guards at their school."

The commercial is running on the Sportsman Channel, a cable network focused on outdoors programming such as hunting and fishing. It is also posted on a dedicated web site "Stand and Fight."

On Wednesday, Obama is set to unveil a new set of proposals that would place very tough restrictions on the ownership and sale of firearms.

In the ad, the narrator only mentions Obama by name, but it also features images of Vice President Joe Biden, Sen. Dianne Feinstein, New York City Mayor Michael Bloomberg and NBC anchor David Gregory. Bloomberg is an influential voice in favor of stricter gun laws and has dipped into his personal fortune to help fund a lobby campaign, and Feinstein, a California Democrat, is helping spearhead a congressional effort to enforce tougher gun laws.

Gregory questioned NRA CEO Wayne LaPierre in a December interview about the effectiveness of the organization's proposal to put armed guards in schools. After the interview, the NRA and conservative media outlets noted that Gregory's children attended the same school as Obama's daughters and the school has a security department.

"Mr. Obama demands the wealthy pay their fair share of taxes," the narrator says. "But he is just another elitist hypocrite when it comes to a fair share of security. Protection for their kids and gun-free zones for ours."

The introduction of Obama's children into the gun debate further demonstrates the high stakes in this very complicated and emotional issue about how to weigh Second Amendment rights with the safety of citizens following several high profile killings, including the recent massacre of 20 children and six educators at a Newtown, Connecticut elementary school.

As advocates for new gun restrictions pledge to pressure Congress to pass new laws, the NRA and other like-minded gun rights groups and conservative organizations have said they will fight any changes to the current gun laws.

"Stand and fight sums up what Americans need to do to preserve our Second Amendment freedom," NRA spokesman Andrew Arulanandam told CNN.

The NRA is not ruling out expanding the buy to air the commercial elsewhere.

The group, which had an existing partnership with the Sportsman Channel, has added an NRA hosted daily weekday program to the network's lineup.


Filed under: Ads • Gun rights • NRA • President Obama
soundoff (583 Responses)
  1. Mark in Atlanta

    What is wrong with these people? Sick ad. Sick shooting AP 1 month after Newton masacre. Improve access to mental health care? Let's do it. Take a hard look ultra violent media and maybe place some restrictions? Worth doing. But anything that can fire 30 shots in 27 secs (Aurora 911 tapes) does not belong on the streets. These NRA goons serious screwed up.

    January 16, 2013 06:21 am at 6:21 am |
  2. longshot

    The NRA and the fact-free, science-free, logic-free right wingers are perfect together – so absurd, but it makes sense in their little echo chamber.

    January 16, 2013 06:23 am at 6:23 am |
  3. lincoln douglas

    like him or hate him he is the President of the United States. His children, in terms of national security, ARE far more important than any other child in this country. end of discussion.

    January 16, 2013 06:23 am at 6:23 am |
  4. mika

    Just outrageous, I am disgusted...

    January 16, 2013 06:24 am at 6:24 am |
  5. voice of reason

    This must be a joke. The nra has not made a serious argument. All they say is that cars and bats and snowplows kill people so there should be a ban on them first – when it is jot their design to kill people.

    What kind of Moron thinks that they should be equal to the president when it comes to security?! Because when it comes down to it how many of the typical public should have a reasonable fear of assassination or kidnapping of their children for political blackmail?

    I think the gun nuts are making the best case against their own cause by making such ridiculous claims

    January 16, 2013 06:25 am at 6:25 am |
  6. Marie MD

    Elitist? Where did they get that one from? The mutant from AK?
    Look at polls around the country. Just watched, as I am sitting here typing, a bit of the commercial. Are the President's kids better than yours? Wow, talk about hitting below the belt with stupid!
    The nra has 4M members. We have the numbers on them. It's not about taking your guns away. It's about nobody needs clips that shoot 90 rounds or nobody should be allowed to go online or to a gun show and buy 6300 rounds of ammo (Aurora).
    Does lapierre or any of these fools have children or grandchldren? Just remember eleven (11) bullet holes in a tiny six year old body!!!

    January 16, 2013 06:30 am at 6:30 am |
  7. albert

    So based on the NRA's logic, all presidents that have had children are "Elitist Hypocrites", because they have all had secret service. Does the NRA really think people are that stupid? A ban on assault rifles means less money in the pockets of NRA leaders. Don't believe me? Ask them to stop taking money from gun manufacturers, and then see how much they really love the 2nd amendment. This is all about greed.

    January 16, 2013 06:33 am at 6:33 am |
  8. shg

    the funny thing is that most americans are dumb enough to eat up a tv spot like this. free-dumb.

    January 16, 2013 06:35 am at 6:35 am |
  9. albert

    The entire NRA leadership team should be put on trial for treason.

    January 16, 2013 06:36 am at 6:36 am |
  10. speednuts

    Yeah, because an armed teacher has the same skill level as an armed secret service agent.

    January 16, 2013 06:37 am at 6:37 am |
  11. Washington Is Out Of Touch with reality

    not only that, but obama thinks he is a dictator or king, but be advised, a storm is coming

    January 16, 2013 06:39 am at 6:39 am |
  12. cindy lou who

    i think the nra is being too nice

    January 16, 2013 06:41 am at 6:41 am |
  13. ladyofthelake

    The NRA needs to face facts. First, the life of some elderly black person killed by gunshots in the projects is just as important and the life of a white child in an expensive suburb. That being said, these mass shootings are going to continue. The next Sandyhook is just around the corner. Right now families are sitting down to dinner with loved ones including grandparents and small children who will soon be dead due to random gun violence. If the NRA does not want gun control, they will have to find a way to end so many of these killings. Did you see Piers Morgan last night? When the implacable defenders of NRA policies had to look into the eyes of people who had lost loved ones to gun violence, they had nothing to say and even looked ashamed. If the NRA fails to get on board and support meaningful gun control, within ten years they will be the most hated group in the USA.

    January 16, 2013 06:43 am at 6:43 am |
  14. Kenneth

    The statement, "Then why is he skeptical about putting armed security in our schools, when his kids are protected by armed guards at their school.", should sum up how STUPID the NRA argument is. To even make the comparison is ludicrous! What President(s), since the assassination of Lincoln, have NOT had secret service protecting their family at all times? With the height of terrorism AND threats made against the President plus the obvious crime of opportunity to use the Presidents family in some form of hostage situation justifies the security detail. Why didn't the NRA show concern when the Bush girls were out on their drunken binges being protected by the SS? How many ex-Presidents and their families STILL are afforded secret service protection? The NRA is grasping at straws and is beginning to show how irrelevant they are becoming.

    January 16, 2013 06:46 am at 6:46 am |
  15. Alvin Cavanaugh

    After this deadly massacre at Newtown there WILL be tougher gun laws whether its thru the Congress and Senate or by executive order. People might just as well stop debating it and the NRA should just stay out of it because they can't stop the un-avoidable, its going to happen.

    January 16, 2013 06:47 am at 6:47 am |
  16. jnpa

    Ban the NRA. They have FAR too much power in this country and should be labeled as an organization that is a threat to the United States.

    January 16, 2013 06:47 am at 6:47 am |
  17. Marie MD

    May I also add that then all Presidents are elitists because their children also had Secret Service protection?
    Just wondering what that slobering disgusting fool lapierre thinks about the rethug president's children being protected with armed guards.

    January 16, 2013 06:48 am at 6:48 am |
  18. juliemac

    These are bad laws that will not stop the gun problem, just criminalize 80 million law abiding citizens.
    Lets ignore the fact that they were on meds known to make people suicidal.
    Lets ignore the fact the doctor was told NOT to raise an alert.
    Lets ignore the fact that only 360 of the 12,000 deaths were by long rifle.
    Lets ignore the fact the media has used the wrong terms in describing the weapons. (scary aren't they)
    Lets ignore the fact that 80 million DIDN"T kill any one.

    Lets also ignore that these same "leaders" cannot pass a budget.
    Lets ignore the fact they cannot work together to correct the problems here in the US.
    Ok. Ignore that we have over 20,000 laws ALREADY on the books and quite a few just plain ignored.

    You've been manipulated plain and simple. Divided and conquered. We are quibbling over this instead of the horror our children face as they see no future, no jobs... No dreams to make reality...

    January 16, 2013 06:50 am at 6:50 am |
  19. humberto

    It's the truth, isn't it. The Bottom line the children were behind locked doors. Do people comprehend what locked doors are supposed to do ??? And on top of that there was no one in the school administrative office willing to prepare themselves to hold such a threat off if they did get thru the doors till help arrived !!!

    January 16, 2013 06:56 am at 6:56 am |
  20. DrJStrangepork

    The daughters of the POTUS have guards as a measure of protection and safety of the office of POTUS. To get the president's kids is to compromise the president's ability to do the job. NRA please use reasoned arguments. Don't stoop to the standard operations of the political scene today. If you want to come out "on top" you need to step up to a better level of discourse. Right now you just sound like another whining special interest group.

    January 16, 2013 06:57 am at 6:57 am |
  21. Maple Syrup

    Wow, those NRA boys have absolutely no shame, don't they. The idea of defending oneself is one thing, but to identify the presidents children and then use them to further the NRA agenda is simply sickening to behold. By oversimplifying the gun control debate like this, the NRA does not nothing to further its own agenda and cause and only adds to the already growing number of people who see them as what they really are. Uncaring and unwanted. Shame NRA...shame!

    January 16, 2013 06:57 am at 6:57 am |
  22. Donkey Party

    What an asinine comparison from an asinine organization. The extreme ignorance and downright stupidity from the right-wing is truly a sight to behold.

    January 16, 2013 06:57 am at 6:57 am |
  23. George

    Again, there is no sane reason for an American to own an assault weapon. You want mental health criteria, there's one: you want an assault gun, you're crazy. Case closed.

    January 16, 2013 06:58 am at 6:58 am |
  24. Jmacq1

    "Are the President's kids more important than your own?"

    Yes, yes they are.

    Not on an ethical level, but on a practical level. Something happening to those kids could directly affect the security of the entire nation. Of course, thinking with that much logic doesn't play well to the "base." Furthermore, the Secret Service protection of his children is not something President Obama put into practice himself, so attacking him for it is doubly idiotic. Of course, no one that this ad is pandering to wants to think that deeply on the matter. They probably also believe the country had no debt or deficits before Obama took office.

    January 16, 2013 06:58 am at 6:58 am |
  25. akdl

    NRA just lost my support with this nonsense!

    January 16, 2013 07:00 am at 7:00 am |
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24