January 15th, 2013
09:28 PM ET
5 years ago

NRA airs new TV ad criticizing Obama on eve of White House gun announcement

Washington (CNN) - The National Rifle Association released a new television commercial Tuesday night charging President Barack Obama of hypocrisy for being "skeptical" about placing armed guards at schools, while his own two daughters are protected by the U.S. Secret Service.

"Are the president's kids more important than yours?" a narrator says in the 30 second ad. "Then why is he skeptical about putting armed security in our schools, when his kids are protected by armed guards at their school."

The commercial is running on the Sportsman Channel, a cable network focused on outdoors programming such as hunting and fishing. It is also posted on a dedicated web site "Stand and Fight."

On Wednesday, Obama is set to unveil a new set of proposals that would place very tough restrictions on the ownership and sale of firearms.

In the ad, the narrator only mentions Obama by name, but it also features images of Vice President Joe Biden, Sen. Dianne Feinstein, New York City Mayor Michael Bloomberg and NBC anchor David Gregory. Bloomberg is an influential voice in favor of stricter gun laws and has dipped into his personal fortune to help fund a lobby campaign, and Feinstein, a California Democrat, is helping spearhead a congressional effort to enforce tougher gun laws.

Gregory questioned NRA CEO Wayne LaPierre in a December interview about the effectiveness of the organization's proposal to put armed guards in schools. After the interview, the NRA and conservative media outlets noted that Gregory's children attended the same school as Obama's daughters and the school has a security department.

"Mr. Obama demands the wealthy pay their fair share of taxes," the narrator says. "But he is just another elitist hypocrite when it comes to a fair share of security. Protection for their kids and gun-free zones for ours."

The introduction of Obama's children into the gun debate further demonstrates the high stakes in this very complicated and emotional issue about how to weigh Second Amendment rights with the safety of citizens following several high profile killings, including the recent massacre of 20 children and six educators at a Newtown, Connecticut elementary school.

As advocates for new gun restrictions pledge to pressure Congress to pass new laws, the NRA and other like-minded gun rights groups and conservative organizations have said they will fight any changes to the current gun laws.

"Stand and fight sums up what Americans need to do to preserve our Second Amendment freedom," NRA spokesman Andrew Arulanandam told CNN.

The NRA is not ruling out expanding the buy to air the commercial elsewhere.

The group, which had an existing partnership with the Sportsman Channel, has added an NRA hosted daily weekday program to the network's lineup.

Filed under: Ads • Gun rights • NRA • President Obama
soundoff (583 Responses)
  1. larryg

    talk about hypocrites, thats the nra. their president and vice president never served in combat or in the u.s. military, so obviously, they have never been shot at by an ak-47. they probably had multiple deferments from the draft cause they were too busy or scared. sort of like previous elected politicians....

    January 16, 2013 07:25 am at 7:25 am |
  2. HenryB

    Simply unbelievable. I saw this ad. Just validation of how disgusting this organization is. And, hunters and people who just want to defend their families, this is the organization you pay money to? You should be outraged but will you or will you continue to be the coward you have shown yourself to be?

    January 16, 2013 07:25 am at 7:25 am |
  3. Pogostick

    By the mere fact that we have armed guards at schools is a statement that we need gun control in this country.

    January 16, 2013 07:26 am at 7:26 am |
  4. walter

    When you start calling names it's a sure sign you're losing the argument.

    January 16, 2013 07:26 am at 7:26 am |
  5. Travis

    So the best the NRA can do is launch personal attacks? LAME. The NRA is rolling down the wrong river with this one. Instead of working with Congress and the House the have chosen a path that will garner them no success. The president can use executive orders with this one no doubt about it. They could easily avoid a catastrophic mess by coming clean and just admitting that the irresponsiblity of the mother in the Adam Lanza case it what lead to this shooting. You can't argue this ....it's a fact. This has nothing to do with a criminal stealing guns it's preventing a similar situation from happening again. And that means tighter control on security of th gun owner. You can dance around this all you want but it was an irresponsible gun owner that lead to this incident as the root cause. Ok now comment on how you think it wasn't we can't wait to hear what hogwash you come up with.

    January 16, 2013 07:28 am at 7:28 am |
  6. humberto

    "But countries cannot dismiss the sufferings of great blocks of their people by dismissing some "demographics" as unworthy of attention."

    The focus on mental health does not apply to delusional political elitists and saboteurs, does it?

    January 16, 2013 07:28 am at 7:28 am |
  7. DENNA

    Sigh. I wish the NRA would do something productive. We have a serious problem in this country with nuts who get guns at will and go out and kill innocent people. What? 20 dead children isn't enough proof that we need some commonsense gun laws? I am not anti-gun, although I would never join the NRA, I am anti-murder.

    January 16, 2013 07:29 am at 7:29 am |
  8. znod

    It's too bad tee hee party types are in charge of the NRA too. There really are many reasonable individual in the NRA, just as there are many reasonable Repubs in the Repub party. I think the reasonable types should start their own firearms organization and leave a shell of the Repub party to the tee hee partiers by forming a new party.

    January 16, 2013 07:29 am at 7:29 am |
  9. markfromdover

    He is President of the United States, of course his daughters have protection. Why would they not? What a dopey commercial. These guys play on fear to get everyone to buy guns. They represent gun manufacturers, not ordinary people. You are a fool if you think otherwise.

    January 16, 2013 07:29 am at 7:29 am |
  10. chicadow

    I have been angered at times, hearing some of the things the NRA has said along with the paranoid supporters making that's, but this is a whweole different approach and it makes me sad. The fact that we live in a country that has people, many people with a great deal of money and power who would stoop this low is plain sad.

    Not "proud to be an American" today.

    January 16, 2013 07:31 am at 7:31 am |
  11. Texas

    Gee what a surprise, the lobbying arm (NRA) for the same gun manufactures that are arming the Drug Cartels via Gun Shows are upset Obama would like to actually do something to solve the problem. Hypocrites? Is the NRA serious......the same NRA that just released a video game featuring assault weapons that they recommend 4 year olds play? As a lifelong gun owner, (51 years) how in Gods name anyone is duped by the NRA is beyond comprehension. The Founding Fathers would have Tarred and Feathered the NRA long ago for putting money ahead of children.

    January 16, 2013 07:33 am at 7:33 am |
  12. NClaw441

    The guys over at Morning Joe are apoplectic about this ad– over the line, they say. I wonder if the schools Mika's and Joe's kids attend have armed security. As they say, the dog that is yelping is the one hit with the rock that was thrown.

    January 16, 2013 07:34 am at 7:34 am |
  13. abnguy

    President Obama and the elitist liberals should lead by example. Each of their Secret Service and security details should abide by what they are trying to force the rest of us to live with. Magazine capacity limits of 7 and no assault weapons on any security detail. Or better yet they should go unarmed like the bobbies in England they are so happy with.

    January 16, 2013 07:35 am at 7:35 am |
  14. Captain Obvious

    "The National Rifle Association released a new television commercial Tuesday night charging President Barack Obama of hypocrisy for being "skeptical" about placing armed guards at schools, while his own two daughters are protected by the U.S. Secret Service."

    Let's see. The Secret Service is a highly-trained, elite law enforcement agency, prepared to handle any situation that might arise. Arizona is sending any rednecks with a gun to schools, including many with criminal records. Yep, the two are totally comparable. Another genius argument from the NRA.

    January 16, 2013 07:35 am at 7:35 am |
  15. steven

    never heardnthese critisisms when both bushes were in office nor when regan nixon or any other president other than obama...sounds a bit racist and hitting under the belt...historically except in the case of chelsia clinton...when rush limbaugh ran his critisism of chelsia weight.....talk about hypocrits....

    January 16, 2013 07:35 am at 7:35 am |
  16. kari

    This is such a ridiculous argument. President Obama's kids are protected by secret service. Yep, he and family get secret service protection everywhere they go.

    January 16, 2013 07:36 am at 7:36 am |
  17. VEW2012

    Message to NRA-The President's children are off limits. The Secret Service has been authorized since 1901 to protect the President and his family it is their lawful duty under 18 United States Code § 3056 to do so. So, therefore the claim the President is being a hypocrite is unfounded....he is following laws in place over 110 years before he took office.

    News Flash: The federal government does not pay or provide funding for armed guards at public schools, state governments and local property taxes pay for those types of expenditures. Plus, aren't most NRA members those who complain the loudest about local taxes?

    Question 1: Does the NRA want to pick up the cost nationally for wages to place armed guards in every school?

    Question 2: Where is the NRA long term research and absolute proof showing where schools with armed guards makes children safer? Oh right it doesn't exist!

    It is time for the NRA and their gun manufacturing lobby which benefits most from their fear mongering and hard stand..... to also understand they are not the last word..

    The majority of decent law-abiding Americans who want change and their children safe from harm through stiffer regulation on those who own these people killing weapons....are that last word.

    January 16, 2013 07:37 am at 7:37 am |
  18. JimW Statesville, NC

    And the NRA is a bunch of Neanderthals that have been taken over by the gun manufacturers. The NRA isn't about the rights of gun ownership. It's about making money for the manufacturers who I'm guessing are all under employment of some sort by Colt, Remington, Glock, etc.

    January 16, 2013 07:37 am at 7:37 am |
  19. Michael A.Byrom

    The NRA is a Rep organization and we all have known this for a while. I was a member of the NRA and I quit a long time ago due to the fact that all their talk similar to FOX NOISE and full of liar in every thing that speak of. The fact checker need to do much more on their attack of the NRA and we need to apply the same things to them and the congress need to step up and do something about gun control. I am a hunter with 25 rifle and shotgun and handgun that was pass down from my great father.

    January 16, 2013 07:38 am at 7:38 am |
  20. MDDD

    The NRA CEO is just WRONG. With all the haters in the United States the President and his family need Secret Service protection at all times.

    January 16, 2013 07:39 am at 7:39 am |
  21. Vet82

    This couldn’t be more true. Osama is protected by fully automatic weapons, his children have armed guards, and his house is surrounded by secret service. Yet law abiding citizens cannot protect their families from the same threats? There are threats everywhere and the world is draped in camouflage; do you want to be standing there not prepared when a nut case wants to take your life or your families? It may never happen, but there is always a possibility. I served my country to make sure that our rights as Americans are preserved. I did not serve the president, it was my family, my countrymen that I would die to protect. Now stand up and protect our rights!

    January 16, 2013 07:39 am at 7:39 am |
  22. Akira18

    You can never know what would happen when you or s.o else could do when the need, temptation or intention to use your Gun occurs. Guns are a time ticking bomb once given to people i mean civilians, i have seen it in 1993 in my country burundi and 1994, people killed their neighbors with their licenced guns. Join self defence clubs to practice karate judo box, avoid guns leave them for the soldiers and the police and let's explore our cultural self defence like wrestling, boxing ,karate, judo ...

    January 16, 2013 07:39 am at 7:39 am |
  23. sputnick1

    NRA will shortly going the in the same direction as the GOP

    January 16, 2013 07:39 am at 7:39 am |
  24. BO Lies

    The NRA is right on this one.

    January 16, 2013 07:40 am at 7:40 am |
  25. john

    Are you serious? The President is under a lot of pressure from both parties, and the NRA is full of elitists, and i am in favor of letting the gun laws be.

    January 16, 2013 01:49 pm at 1:49 pm |
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