January 15th, 2013
09:28 PM ET
2 years ago

NRA airs new TV ad criticizing Obama on eve of White House gun announcement

Washington (CNN) - The National Rifle Association released a new television commercial Tuesday night charging President Barack Obama of hypocrisy for being "skeptical" about placing armed guards at schools, while his own two daughters are protected by the U.S. Secret Service.

"Are the president's kids more important than yours?" a narrator says in the 30 second ad. "Then why is he skeptical about putting armed security in our schools, when his kids are protected by armed guards at their school."

The commercial is running on the Sportsman Channel, a cable network focused on outdoors programming such as hunting and fishing. It is also posted on a dedicated web site "Stand and Fight."

On Wednesday, Obama is set to unveil a new set of proposals that would place very tough restrictions on the ownership and sale of firearms.

In the ad, the narrator only mentions Obama by name, but it also features images of Vice President Joe Biden, Sen. Dianne Feinstein, New York City Mayor Michael Bloomberg and NBC anchor David Gregory. Bloomberg is an influential voice in favor of stricter gun laws and has dipped into his personal fortune to help fund a lobby campaign, and Feinstein, a California Democrat, is helping spearhead a congressional effort to enforce tougher gun laws.

Gregory questioned NRA CEO Wayne LaPierre in a December interview about the effectiveness of the organization's proposal to put armed guards in schools. After the interview, the NRA and conservative media outlets noted that Gregory's children attended the same school as Obama's daughters and the school has a security department.

"Mr. Obama demands the wealthy pay their fair share of taxes," the narrator says. "But he is just another elitist hypocrite when it comes to a fair share of security. Protection for their kids and gun-free zones for ours."

The introduction of Obama's children into the gun debate further demonstrates the high stakes in this very complicated and emotional issue about how to weigh Second Amendment rights with the safety of citizens following several high profile killings, including the recent massacre of 20 children and six educators at a Newtown, Connecticut elementary school.

As advocates for new gun restrictions pledge to pressure Congress to pass new laws, the NRA and other like-minded gun rights groups and conservative organizations have said they will fight any changes to the current gun laws.

"Stand and fight sums up what Americans need to do to preserve our Second Amendment freedom," NRA spokesman Andrew Arulanandam told CNN.

The NRA is not ruling out expanding the buy to air the commercial elsewhere.

The group, which had an existing partnership with the Sportsman Channel, has added an NRA hosted daily weekday program to the network's lineup.


Filed under: Ads • Gun rights • NRA • President Obama
soundoff (583 Responses)
  1. JoJo

    I believe in 2nd Amendment rights and am somewhat conservative about gun rights. But the problem today is that on almost every issue conservative has turned into crazy (national defense has become unnecessary militaristic aggression, republicanism has become plutocracy and theocracy, science ignorance and denialism abound, intelligence has become torture, free enterprise has become extreme economic inequality, etc.). These "ads" by the NRA show the despicable depths some people will sink to when BIG MONEY is involved. The NRA has too much power; we need more regulation of these 100 round rapid-fire WMDs easily available at candy stores.

    January 16, 2013 01:50 pm at 1:50 pm |
  2. blake

    The NRA pretty much nailed it on this one. Obama is an elitist hypocrite. We need The White House and Congress to live under the same policies they impose on the American people. Whether that relates to health care, retirement, gun control, or anything else. Might cause them to think a little more thoroughly about some of the policies they impose on the American people they were elected to serve.

    January 16, 2013 01:50 pm at 1:50 pm |
  3. Dark tater

    I'm so joining the party of elitist hypocrites! wahoo! I can't wait to spit on republicans ...soon they won't be allowed to shoot us. how sad for them.

    January 16, 2013 01:50 pm at 1:50 pm |
  4. we the people

    if he really want to ban these guns, he should take away guns from the secret service, set an example, hire ninjas or teach the secret service kung fu or something

    January 16, 2013 01:51 pm at 1:51 pm |
  5. Andrea

    That's a moronic ad for the NRA to run. The president's children are protected by armed guards because they are a very high profile target for enemies of the US. Imagine the impact on the morale of our country if the first daughters were compromised. The probability that any given child will be targeted is very low compared to the Obama children.

    January 16, 2013 01:51 pm at 1:51 pm |
  6. Ralph

    As a responsible gun owner the NRA comes off as a bunch of fools and do nothing but embarrass themselves and those of us who arent lunatics

    January 16, 2013 01:51 pm at 1:51 pm |
  7. Anonymous

    Wow. Just...disgusting. How on earth are you going to compare private security (that just so happens to COME with the job, dipshits) to actually posting men with guns at a school with HUNDREDS of children??? Morons. I'm sure they won't but I hope the NRA sees these posts and is absolutely ashamed of themselves. Because we are.

    January 16, 2013 01:51 pm at 1:51 pm |
  8. NRAMember

    I'm NRA Member and I Disapprove this message!

    January 16, 2013 01:53 pm at 1:53 pm |
  9. Mike

    If all the NRA has left is to insult the president, it's not going to be much of a fight . . .

    January 16, 2013 01:53 pm at 1:53 pm |
  10. Greenspam

    If I were NRA, I would also use words like Muslim, socialist, Hussein to talk about Obama, but that's just me.

    January 16, 2013 01:53 pm at 1:53 pm |
  11. Dave

    After carefully considering this article and the comments from both perspectives, even the very insulting ones, I believe that the NRA is right.

    January 16, 2013 01:54 pm at 1:54 pm |
  12. Al

    Spunky move oh great leader. Ban weapons that were not used in the Conn murders. Great move liberal!!!

    January 16, 2013 01:54 pm at 1:54 pm |
  13. Al

    Protect children in school but not in the womb?????????

    January 16, 2013 01:54 pm at 1:54 pm |
  14. Al

    Another dumb move by a president out of touch with reality!!!!!!

    January 16, 2013 01:55 pm at 1:55 pm |
  15. WDAY

    There is a distinct difference in having the Secret Service guard the children of the POTUS and having guns made for war in the hands of the general population....apparently the NRA does not have the sense required to distinguish the difference. I used to get frequent notices from them "encouraging me to join, until I sent them a letter telling them I did not agree with about 90% of what they stand for. The notices stopped!

    January 16, 2013 01:55 pm at 1:55 pm |
  16. Wakeupamerica

    No doubt O had this comprehensive plan during his first term but lacked the right oppertunity to foist it upon his victim(The United States) He has bypassed the Constitution on almost everything. Why ban a gun because it looks scary to some people? We are guaranteed the right by our Constitution and that right "shall not be infringed" It was put in the Constitution so we could protect ourselves from the Governement.

    January 16, 2013 01:56 pm at 1:56 pm |
  17. Mattman

    They should put these issues up for popular vote and let the people directly decide where to go with it rather than letting huge lobbies on other side sway the issue.

    January 16, 2013 01:56 pm at 1:56 pm |
  18. Freddie the Fez

    Wow. That's the best the NRA can come up with? There are crazy individuals who are trying to kill or harm the First Lady or the President's children simply because they are the children or wife of the President. The President of the United States has every right to protect them at government expense while he is in office. Why not criticize the President for opposing alcoholism, but having a glass of wine at a state dinner? He is also against pollution, but rides in a limousine. (Of course, the NRA hasn't thought of that yet.) Apparently the NRA is bereft of statistical data to back up their argument, so they resort to innuendo and insults in lieu of rational argument. How sad and pathetic watching the NRA grasp at straws and clutching their assault rifles while children are being murdered by gun-wielding maniacs.

    January 16, 2013 01:56 pm at 1:56 pm |
  19. Dave

    Yes, his kids are more important only because they will be targeted. Common sense which I don't think the NRA has.

    January 16, 2013 01:57 pm at 1:57 pm |
  20. BettyBurgh

    Just when you think the NRA couldn't go any lower it goes after the President's daughters! They have no shame. This organization does not stand for responsible gun ownership by citizens. The NRA is an organization that is about fat cat gun companies increasing their profits at the citizens expense – monetary and life/death.

    January 16, 2013 01:57 pm at 1:57 pm |
  21. Let

    NRA: I am all for guns, heck, I have had and still own one today. However, because people that have issues are getting their hands on the REGISTERED guns, something has to be done. Calling the President of the United States a hypocrite, is the same as saying that you welcome Americans being killed by those REGISTERED guns. The Secret Service carries guns, to protect our President and just because the President does not want just anyone to have a gun doesn't make him a hypocrite. I am going to assume that the members of the NRA are educated people and therefore, why not make an attempt to fix this issue rather than adding to it? Yes, I know that it is not fair for those of us who qualify and are not going to kill anyone but I am sure that the owner of the guns used in the Sandy Shooting thought the same thing... I am sure that if she knew that her son was going to take her REGISTERED guns, that she would have made sure that he could not find them.

    January 16, 2013 01:57 pm at 1:57 pm |
  22. Name

    Nothing the NRA says makes any sense. They are nothing but fear mongers.

    January 16, 2013 01:57 pm at 1:57 pm |
  23. Seth

    That's like saying "Obama thinks he should be the leader of the free world, not you." Laughable.

    January 16, 2013 01:58 pm at 1:58 pm |
  24. Scott Indpendent

    Follow the money– the NRA is tied to big business and they are just as interested in protecting their money as they are in protecting your children.

    January 16, 2013 01:58 pm at 1:58 pm |
  25. Hillman

    The NRA is wrong on this. If they are willing to pay the money for the guards to be armed and trained, then fine. What's to say that a low wage security guard who has personal problems in his life won't do the same thing that the murderer at Newtown did? I am not anti-gun, but enough is enough!

    January 16, 2013 01:58 pm at 1:58 pm |
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