January 15th, 2013
09:28 PM ET
1 year ago

NRA airs new TV ad criticizing Obama on eve of White House gun announcement

Washington (CNN) - The National Rifle Association released a new television commercial Tuesday night charging President Barack Obama of hypocrisy for being "skeptical" about placing armed guards at schools, while his own two daughters are protected by the U.S. Secret Service.

"Are the president's kids more important than yours?" a narrator says in the 30 second ad. "Then why is he skeptical about putting armed security in our schools, when his kids are protected by armed guards at their school."

The commercial is running on the Sportsman Channel, a cable network focused on outdoors programming such as hunting and fishing. It is also posted on a dedicated web site "Stand and Fight."

On Wednesday, Obama is set to unveil a new set of proposals that would place very tough restrictions on the ownership and sale of firearms.

In the ad, the narrator only mentions Obama by name, but it also features images of Vice President Joe Biden, Sen. Dianne Feinstein, New York City Mayor Michael Bloomberg and NBC anchor David Gregory. Bloomberg is an influential voice in favor of stricter gun laws and has dipped into his personal fortune to help fund a lobby campaign, and Feinstein, a California Democrat, is helping spearhead a congressional effort to enforce tougher gun laws.

Gregory questioned NRA CEO Wayne LaPierre in a December interview about the effectiveness of the organization's proposal to put armed guards in schools. After the interview, the NRA and conservative media outlets noted that Gregory's children attended the same school as Obama's daughters and the school has a security department.

"Mr. Obama demands the wealthy pay their fair share of taxes," the narrator says. "But he is just another elitist hypocrite when it comes to a fair share of security. Protection for their kids and gun-free zones for ours."

The introduction of Obama's children into the gun debate further demonstrates the high stakes in this very complicated and emotional issue about how to weigh Second Amendment rights with the safety of citizens following several high profile killings, including the recent massacre of 20 children and six educators at a Newtown, Connecticut elementary school.

As advocates for new gun restrictions pledge to pressure Congress to pass new laws, the NRA and other like-minded gun rights groups and conservative organizations have said they will fight any changes to the current gun laws.

"Stand and fight sums up what Americans need to do to preserve our Second Amendment freedom," NRA spokesman Andrew Arulanandam told CNN.

The NRA is not ruling out expanding the buy to air the commercial elsewhere.

The group, which had an existing partnership with the Sportsman Channel, has added an NRA hosted daily weekday program to the network's lineup.


Filed under: Ads • Gun rights • NRA • President Obama
soundoff (583 Responses)
  1. JM

    Just when you thought the NRA couldn't get any stupider...surprise: they do.

    January 15, 2013 10:09 pm at 10:09 pm |
  2. Zoglet

    You can tell this is going to get ugly. I think it may be a big mistake if the NRA are going to use right wing hate tactics. Hasn't the US had enough of these?

    January 15, 2013 10:10 pm at 10:10 pm |
  3. bannister

    Stop running it on the Sportmans channel and start running it on the Lifetime and other women's networks. They need to be asked the question: "Are my kids as important as Obama's?"

    January 15, 2013 10:10 pm at 10:10 pm |
  4. What!!! What!!!! What!!!!!!

    How idiotic! What are the chances some one would try to do harm to President Obama's kids to make some point about him? This is so asinine. How many of this rich guys have bodyguards? Live in homes that a flea can't get in with a body search? Give me a break. Didn't Bush's kid have secret service protection at their school?

    January 15, 2013 10:10 pm at 10:10 pm |
  5. Lest Ye Forget

    People really believe that the President and first family should not have greater protection surrounding them than the average Joe and his? I'm sorry but that is nonsense. Yes, the first family should have greater security due to the increased risk associated with their position. There have been more than 20 attempts to assassinate sitting, former, or President Elects in the US. 4 attempts were successful. That's 11% of our Presidents! If the same statistic were true of the US population at large that would be roughly 38.5 million people. Not to mention the untold fallout that would occur from an attempt on their lives. If James Brady had not been shot when an attempt was made on Reagan would we have the same regulations that the gun lobby decries? I doubt it. Republican or Democrat, the President and his family ARE more important than you in the grand scheme of things.

    January 15, 2013 10:13 pm at 10:13 pm |
  6. TimInNC

    Oh dear God! They actually asked this? I highly recommend the idiots over at the NRA, and anyone nodding along with this insipid ad, watch the episode of "West Wing" called "Twenty Five". No, his kids aren't more important to me personally, but they are more important to the nation as a whole. If someone were to kidnap/harm them we would then have a deranged parent in charge of the country, and not a President.

    January 15, 2013 10:13 pm at 10:13 pm |
  7. Cetus

    When you can't make a reasonable argument. Make an ad hominem attack.

    January 15, 2013 10:14 pm at 10:14 pm |
  8. IvotedforObama

    Who is going to pay for these armed guards? is the GOP controlled Congress going to authorize more money in a budget to pay for them?

    January 15, 2013 10:14 pm at 10:14 pm |
  9. Evelyn Connaway

    Only ignorant people listen to and watch anyone affiliated with NRA – and you can't fix stupid!

    January 15, 2013 10:15 pm at 10:15 pm |
  10. TiredoftheHill

    Don't forget the order he just signed giving him lifetime Secret Service protection and protection for his children until they are 16.

    January 15, 2013 10:15 pm at 10:15 pm |
  11. John Burkett

    I wish I had the money to give to the NRA so they could air the commercial on every channel out there. We are on a slippery slope to socialism...

    January 15, 2013 10:16 pm at 10:16 pm |
  12. Meh

    If I hear the word "assault weapon" again I'm going to pull my hair out. THERE IS NO SUCH THING people!!!!!!!!!!!!!!!!!!!!!!!!!! Bringing back the AWB of 1994 WILL DO NOTHING to stem gun violence. Wake up morons!! All Obama wants is a bunch of sheep to lead to the slaughterhouse to make him rich and fat off of our hard work. I won't feel sorry in anyway when you are forced into a FEMA "camp" because it is safer for you to be there. Wake up and see the threat to this country, to your own freedom. If you don't care, then keep watching TV and doing nothing about it. When they come to your door forcing you to move and give up everything then you will realize that it is too late.

    January 15, 2013 10:17 pm at 10:17 pm |
  13. James Scott

    As long as there are hateful lunatics like these, the President would do well to keep armed guards around his children.

    January 15, 2013 10:18 pm at 10:18 pm |
  14. popeye1128

    The NRA is simply for the gun manufacturers.
    I'm a multiple gun owner but not paranoid about losing my guns. Would never join the NRA.
    To me the NRA represents manufacturers and paranoid gun owners. I'm neither.

    January 15, 2013 10:18 pm at 10:18 pm |
  15. cynthia

    This is sick period. OH CNN how far you have fallen, to give credit by reporting this ad is shameful. One thing to think about. Should anything happen to this president or any of his family members would NRA be held accountable? Has anyone asked that question????

    January 15, 2013 10:19 pm at 10:19 pm |
  16. woman from New York

    To the NRA – he is NOT Obama, Mr. Obama HE IS PRESIDENT OBAMA!!!!! He won the election...and he is your President, as he is mine. President Obama we are standing by you......

    January 15, 2013 10:21 pm at 10:21 pm |
  17. LIP

    In 2009, 33,808 men women and children were killed in auto accidents. 217,000 were incapacitated in auto accidents and another 2,000,000+ were injured, yet no one is calling for a ban on autos. In fact, no one is calling for anything with respect to making cars with engines that will only achieve top speeds of 75 mph, which is the speed limit in nearly all states. Instead, autos are made with engines that far surpass the legal speed limit by nearly 50 mph, yet no one says anything. So, this begs the question that if no one cares about all these deaths and injuries, why is the President and congress making such a big deal over three or four dozen people dying because some nut that needs medical attention is running loose, killing people?
    Remember that these numbers are from 2009 and now we probably have another 100,000 dead and millions more injured and the silence is deafening.
    Politics as usual and another attempt to take away our firearms.

    January 15, 2013 10:21 pm at 10:21 pm |
  18. ChicagoComments

    N.R.A. = Not Really Astute

    Let's see. The way I see it the President's children are protected by the Secret Service because of the reported multiple threats on the life of Obama and his family. Seems like common sense, but the NRA in its spurious advertisement bullies, obfuscates, and misleads because they have no other arguments to justify their mindless promotion of the Second Amendment.

    January 15, 2013 10:23 pm at 10:23 pm |
  19. KL0313

    What kind of logic is this? Obama's kids are protected the same way Jenna Bush was protected. If the NRA can't understand this, how can they bring anything constructive to the conversation?

    January 15, 2013 10:24 pm at 10:24 pm |
  20. Paul

    Oh my gosh – I can't have an assault rifle – unless it's one of millions already sold. The world will end. We won't be able to lead an insurrection against a government tyranny led by the President who won a large majority of votes – but that's the problem with a Democracy – the wrong people vote. Only a hunting rifle, a pistol or two, and a few cases of ammunition to make it through to the end times. And I'll have to go through even more red tape if I add to my collection. The end is near.

    .

    January 15, 2013 10:24 pm at 10:24 pm |
  21. eric72

    Wow. Does the NRA really think this is going to resonate with anyone?

    January 15, 2013 10:26 pm at 10:26 pm |
  22. CommonVoice

    And who is going to pay for all the guards in all the schools countrywide?

    The NRA? Or is it going to be their prime backers the GOP?

    On one hand you create the fiscal cliff and on the other you suggest another worthless expenditure, only to blame the President for not taking the suggestion seriously !!

    January 15, 2013 10:26 pm at 10:26 pm |
  23. ttom

    Raised taxes on middle class by letting payroll tax cut lapse.
    Did nothing to raise tax rates on capital gains which favor the uber-rich.
    Obama´s words are not worth much.

    January 15, 2013 10:29 pm at 10:29 pm |
  24. enough

    the NRA just has to stoop so low to bring obama's children into this, as if 20 young elementary kids who lost their lives is not enough to get these gun lovers to give up thier weapons. I will never support the NRA who are killing our children, enough is enough.

    January 15, 2013 10:29 pm at 10:29 pm |
  25. dave

    simply amazing how delusional the nra is...

    January 15, 2013 10:29 pm at 10:29 pm |
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