January 15th, 2013
09:28 PM ET
5 years ago

NRA airs new TV ad criticizing Obama on eve of White House gun announcement

Washington (CNN) - The National Rifle Association released a new television commercial Tuesday night charging President Barack Obama of hypocrisy for being "skeptical" about placing armed guards at schools, while his own two daughters are protected by the U.S. Secret Service.

"Are the president's kids more important than yours?" a narrator says in the 30 second ad. "Then why is he skeptical about putting armed security in our schools, when his kids are protected by armed guards at their school."

The commercial is running on the Sportsman Channel, a cable network focused on outdoors programming such as hunting and fishing. It is also posted on a dedicated web site "Stand and Fight."

On Wednesday, Obama is set to unveil a new set of proposals that would place very tough restrictions on the ownership and sale of firearms.

In the ad, the narrator only mentions Obama by name, but it also features images of Vice President Joe Biden, Sen. Dianne Feinstein, New York City Mayor Michael Bloomberg and NBC anchor David Gregory. Bloomberg is an influential voice in favor of stricter gun laws and has dipped into his personal fortune to help fund a lobby campaign, and Feinstein, a California Democrat, is helping spearhead a congressional effort to enforce tougher gun laws.

Gregory questioned NRA CEO Wayne LaPierre in a December interview about the effectiveness of the organization's proposal to put armed guards in schools. After the interview, the NRA and conservative media outlets noted that Gregory's children attended the same school as Obama's daughters and the school has a security department.

"Mr. Obama demands the wealthy pay their fair share of taxes," the narrator says. "But he is just another elitist hypocrite when it comes to a fair share of security. Protection for their kids and gun-free zones for ours."

The introduction of Obama's children into the gun debate further demonstrates the high stakes in this very complicated and emotional issue about how to weigh Second Amendment rights with the safety of citizens following several high profile killings, including the recent massacre of 20 children and six educators at a Newtown, Connecticut elementary school.

As advocates for new gun restrictions pledge to pressure Congress to pass new laws, the NRA and other like-minded gun rights groups and conservative organizations have said they will fight any changes to the current gun laws.

"Stand and fight sums up what Americans need to do to preserve our Second Amendment freedom," NRA spokesman Andrew Arulanandam told CNN.

The NRA is not ruling out expanding the buy to air the commercial elsewhere.

The group, which had an existing partnership with the Sportsman Channel, has added an NRA hosted daily weekday program to the network's lineup.

Filed under: Ads • Gun rights • NRA • President Obama
soundoff (583 Responses)
  1. Disgusted

    rs1201 - Are you ready to pay higher taxes (whether at the municipal, county, state or federal level) to pay for armed school guards? Any such guards deserve to be paid, and if full-time employees, would also qualify for benefits. Think about your position on higher taxes before you advocate adding to the public employee head count.

    As for the Obama girls, they are targets and would pose a considerable security risk for the entire nation if left unprotected. As precious as your children are to you, and mine to me, they do not present the same national risk profile as the President's daughters. Unless you objected to security protection for the children of our former Presidents, I'd have to say that you, and anyone else who is a sucker for this ridiculous ad, are the hypocrite/s.

    January 16, 2013 02:21 pm at 2:21 pm |
  2. JC

    Been watching cnn for 18 years from Canada and its sad to see it go from news to state propaganda, always tows gov line on all topics now. They dont cover the news, they choose 10 mostly non news stories like the cat who came home from daytona, spattered with stories about why americans should live in fear. And they make sure at all times too tell you exactly how you should feel about every story. Its as bad as Fox news, I feel sorry for Americans who actually have a brain and want some real news.

    January 16, 2013 02:22 pm at 2:22 pm |
  3. You're not reading it all

    If you read the article, it says that '.... attended the same school as Obama's daughters and the school has a security department". This school had a security department of several armed guards BEFORE the president's children ever went there. Many of the elite have sent their children to this school for ages because of that very reason. And I firmly believe that putting a sign out in front of a school declaring it a 'gun free zone' is like candy to these nutcases that are set on doing these horrible things! Lets use some sense here. Tennessee has guards at schools and I've heard of hundreds of other schools with guards. My son's went to a school that had off duty policemen or sherriff deputies on hand at all times. There's absolutely nothing wrong with that. I have to agree with the NRA that it's not right for him to do one thing and want something else for everyone else. And they need to work on the existing laws they have and MAKE THEM WORK, before they go making more laws that will also fail to be enforced. This issue needs to be addressed at the source, and the source is not the gun, it's the person holding it.

    January 16, 2013 02:22 pm at 2:22 pm |
  4. CommonSEnce

    The gun didn't commit the crime and the gun didn't allow the crime to be committed. Lets start taking responsibility for our actions, and stop blaming an inanimate object.

    January 16, 2013 02:22 pm at 2:22 pm |
  5. Mike

    I am a hunter and have been a member of the NRA in the past. That lapsed years ago when they jumped the tracks onto their current destination. Good for the President to stand up to them. Keep doing it. It is why I voted for you.

    January 16, 2013 02:22 pm at 2:22 pm |
  6. Payne

    Since when did the NRA become a branch of the government. What happened to respect the office of the President. Ohhh wait, that's only when they agree with the platform of the NRA. Let's not forget Ronald Regan was shot with the best protection in the world. Brady bill was put into place for a reason. Armed weekend warriors is a farce idea at best.

    January 16, 2013 02:23 pm at 2:23 pm |
  7. Thinkergal

    Remember that the words "right of the people to bear arms," is preceded by "a well-regulated ...". It is time that we pay more attention to that "well-regulated" part of the amendment.

    January 16, 2013 02:23 pm at 2:23 pm |
  8. Critik

    Simple question. Who does someone (general public) need an assault weapon for protection – personal or family.
    Is someone going to war and confronting a mod. Isn't a smaller weapon not enough for protection !!!

    January 16, 2013 02:23 pm at 2:23 pm |
  9. MRN

    I'm not sure how I feel about the executive orders yet, I haven't read them, but the NRA's position that Obama is a hypocrite b/c his daughters have Secret Service protection is just stupid. Their official first response that every school should have an immediate armed guard (after a week for their multi-million dollar PR department to come up with a statement) I thought was as stupid as they could get, but I was wrong. This is a ridiculous position.

    January 16, 2013 02:23 pm at 2:23 pm |
  10. trab

    If the NRA had its way everyone would be armed and we'd all step back into the Wild West times and the quickest draw remains standing.Its sad how much control the NRA has over politicians and of course the public with these rediculous adds.

    January 16, 2013 02:23 pm at 2:23 pm |
  11. denouemen

    It's doubtful that the elitist firearms manufacturers (NRA) believe that their elitist, we-know-better-than-anyone-else, followers (sheep) will understand the difference between the national security interest we have in protecting all presidents' children (even those that backed the gun manufacturer's lobby) and our interest in protecting every other person in America from all the wack-job, paranoid losers who want an assault rifle.

    January 16, 2013 02:23 pm at 2:23 pm |
  12. Jeff

    Oh Please! I belong to the NRA and they are starting to look stupid. The school the Presidents daughters attend is the same school most of our senators and cabinet officials send their kids to. Can you imagine the issues that would arise if they were spread out all over Washington, Virginia and Delaware and the costs! It's bad enough that some stay in their home states and the costs there for protection are high. I truly believe if it was up to the President, any President they would protect each and every child 24 hours a day. Let's get back to the discussions that are important!

    January 16, 2013 02:24 pm at 2:24 pm |
  13. vert2013

    Columbine had armed guards, Virginia Tech had it's own police force, Sandy Hook had the most updated non-armed guard security that was available. These measures are not going to stop someone with a gun from shooting up a classroom. Gun Control and more importantly, investing in mental health are what are going to curb this epidemic. No other developed nation has mass shootings as frequently as we do. It needs to stop.

    January 16, 2013 02:24 pm at 2:24 pm |
  14. formerNRA

    As a member of the NRA, I find their training and shooting sports programs to be outstanding assets. I myself have taken the time and much effort to become certified in range safety and as an instructor of shotguns, rifles, and handguns, and have spent many enjoyable hours working with others to become proficient, safe shooters, primarily as hobbiests who enjoy the challenge of precision shooting. But I will not defend the "ILA" branch of the organization. I find it's tactics of fearmongering, name-calling, and promotion of paranoid delusions dispicible. Are you reading this, Wayne? You are the reason this organization will fail, not any politician or balance of [D]s or [R]s. You are an embarrasment to me. I quit.

    January 16, 2013 02:25 pm at 2:25 pm |
  15. LiveAndLetLive

    NRA is giving desperate and illogical arguments. The threats to the President and his family are real and from crazy extremist all over the world. It is better to protect his family than have some bad person hold the whole country hostage via his family member.
    The NRA should not be selective in making arguments. The Presidents kids eat and many famillies and kids are going hungry. That would not mean that Presidents kids should go hungry.
    The guns have caused more death and misery than any other thing to the people.

    January 16, 2013 02:26 pm at 2:26 pm |
  16. Neil Hunt

    The President & VP showed -as he/they both have on numerous other issues-but especially today–genuine stature & wisdom & obviously they have the guts (to face the NRA's more extreme members) to ride the bumpy but publicly-shared impetus following this revolting massacre of children that came with so many other butcheries of late! THIS HAS TO BE DONE!! BRAVO! We do not need military-style & capable weapons of mass-killing on our streets or in our homes! plus mental health care & background checks for ALL gun applicants–END OF STORY!! –except that due to RWing reactionary intransigence -led by a minority of whackos- it wont be!

    January 16, 2013 02:26 pm at 2:26 pm |
  17. ruger

    Gettig Obama out the white house will be the best thing for the United states of America

    January 16, 2013 02:26 pm at 2:26 pm |
  18. hz

    if obama's kids go to a school that has NON SECRET SERVICE armed guard, then yes, the ad is actually spot on, obama is elitist hypocrite

    January 16, 2013 02:26 pm at 2:26 pm |
  19. RS

    Good move. This will weaken NRA in the long run.

    January 16, 2013 02:27 pm at 2:27 pm |
  20. Frank

    Until People start teaching their kids respect for one another and their property and that Bullying is wrong and all people no matter how they look or what they wear, that we all have something to offer. Until the courts let discipline back into the home and school then children will grow up as they are thinking they can do what they want and then be able to holler child abuse and seek out gangs or Games (Violent games) to satisfy their need to feel accepted, and not shunned. The courts won't allow discipline but then when the kids get into trouble they ask "Where were the Parents and where was the discipline?" Until you teach these and they start believing in these values then we will always have these problems. Taking away the guns won't stop the crooks and these people! America quit looking for a quick fix. The quick fix is why we are where we are at Today! This fast lifesyyle is Killing America and it's values!

    January 16, 2013 02:27 pm at 2:27 pm |
  21. Ruby

    Wow... too many guns, too much hate, too many random attacks, and a most bizarre culture around weapons of mass destruction. I thank god everyday that I am Canadian.

    January 16, 2013 02:27 pm at 2:27 pm |
  22. lvsingleton

    The point isn't that he thinks his kids are more important than ours, its the fact that his kids are a bigger target than ours. Comparing apples to apples, if your child was abducted and the president's kids were abducted, which do you think would require the highest ransom? And this is coming from someone who doesn't really approve of Obama overall. Its just common sense.

    January 16, 2013 02:27 pm at 2:27 pm |
  23. TexasMom

    Bad guys will ALWAYS find a way to do their deed. God Bless TX where I live...a state where our rights are taken seriously. We will not stand for any of this crap.

    January 16, 2013 02:27 pm at 2:27 pm |
  24. gijames1225

    What! Politicians are hypocrites who enjoy depriving others of freedoms! That's a surprise.

    January 16, 2013 02:27 pm at 2:27 pm |
  25. John

    NRA, your ad campaign is why, as a gun owner, I never have nor ever will contribute one thin dime to you.

    January 16, 2013 02:27 pm at 2:27 pm |
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