January 15th, 2013
09:28 PM ET
5 years ago

NRA airs new TV ad criticizing Obama on eve of White House gun announcement

Washington (CNN) - The National Rifle Association released a new television commercial Tuesday night charging President Barack Obama of hypocrisy for being "skeptical" about placing armed guards at schools, while his own two daughters are protected by the U.S. Secret Service.

"Are the president's kids more important than yours?" a narrator says in the 30 second ad. "Then why is he skeptical about putting armed security in our schools, when his kids are protected by armed guards at their school."

The commercial is running on the Sportsman Channel, a cable network focused on outdoors programming such as hunting and fishing. It is also posted on a dedicated web site "Stand and Fight."

On Wednesday, Obama is set to unveil a new set of proposals that would place very tough restrictions on the ownership and sale of firearms.

In the ad, the narrator only mentions Obama by name, but it also features images of Vice President Joe Biden, Sen. Dianne Feinstein, New York City Mayor Michael Bloomberg and NBC anchor David Gregory. Bloomberg is an influential voice in favor of stricter gun laws and has dipped into his personal fortune to help fund a lobby campaign, and Feinstein, a California Democrat, is helping spearhead a congressional effort to enforce tougher gun laws.

Gregory questioned NRA CEO Wayne LaPierre in a December interview about the effectiveness of the organization's proposal to put armed guards in schools. After the interview, the NRA and conservative media outlets noted that Gregory's children attended the same school as Obama's daughters and the school has a security department.

"Mr. Obama demands the wealthy pay their fair share of taxes," the narrator says. "But he is just another elitist hypocrite when it comes to a fair share of security. Protection for their kids and gun-free zones for ours."

The introduction of Obama's children into the gun debate further demonstrates the high stakes in this very complicated and emotional issue about how to weigh Second Amendment rights with the safety of citizens following several high profile killings, including the recent massacre of 20 children and six educators at a Newtown, Connecticut elementary school.

As advocates for new gun restrictions pledge to pressure Congress to pass new laws, the NRA and other like-minded gun rights groups and conservative organizations have said they will fight any changes to the current gun laws.

"Stand and fight sums up what Americans need to do to preserve our Second Amendment freedom," NRA spokesman Andrew Arulanandam told CNN.

The NRA is not ruling out expanding the buy to air the commercial elsewhere.

The group, which had an existing partnership with the Sportsman Channel, has added an NRA hosted daily weekday program to the network's lineup.

Filed under: Ads • Gun rights • NRA • President Obama
soundoff (583 Responses)
  1. Dee

    For all the folks who think this is about the Secret Service Protection. it is not. Stilwell Academy, an Elite Quaker Private Schoolt6hat the President' Children attend has 11 armed guards on staff .. The Sevret Service detail is in addition to that and not mentioned in the Ad.. just to set the facts straight.

    January 16, 2013 02:27 pm at 2:27 pm |
  2. Bill

    Funny how your all taking about Obama because he is the PResident. I agree the articale makes no sense calling him a hypocrite but the lefties on MSNBC news are. They are all so up in arms (forgive the analogy) about the idea of putting armed guards in schools when all of them pay a high price to send there chidren to schools that are protected by guns. The lefts hipocricy knows no bounds!!!!

    January 16, 2013 02:28 pm at 2:28 pm |
  3. Zdmo29

    The NRA is pathetic and this just proves how ignorant they really are. Of course, I'm very aware that they are owned by the gun manudacturers so it's no surprise that they, as usual, only care about their profits above all else.

    January 16, 2013 02:28 pm at 2:28 pm |
  4. Steve

    The NRA is staffed by nuts. Period. Second Amendment rights are terribly outdated and we need to END private gun ownership. Scream if you will. Call me a liberal if you will but I'm not. I am a moderate Democrat who served in the Armed Forces for 21 years. I have been trained on and in the past owned my own handguns and rifles. They have all been sold as I have come to realize we are the craziest contry on earth to allow the widespread proliferation of weapons into the hands of non-military or police forces. STOP this madness. Steve

    January 16, 2013 02:28 pm at 2:28 pm |
  5. JC

    You can't ban guns. You just can't. Try it. It won't work. The Americans have always had them and will always have them. Your problem is that you can't cash your food stamps in to buy one, and you are frustrated. Well grab one of those jobs that Obama created and is handing out. Unfortunately he's not handing them out as fast as he is the guns he sends to Mexico, nor is he handing out jobs as fast as he is letting illegal immigrants jump the fence to come vote for him, nor is he handing out jobs as fast as his promises to not raise taxes, oh by the way, how's that payroll tax that he stuck on you, the tax increase you didnt vote for? Just curious.

    January 16, 2013 02:29 pm at 2:29 pm |
  6. blackswan

    All NRA members that are reasonable and understand the fallacy of the NRA stance and their stupid PR should retract their membership at once to send a clear message to the NRA leadership that it does not represent them....

    January 16, 2013 02:30 pm at 2:30 pm |
  7. MACT

    It is not that the president's children are better than yours, his job is more important than yours. As leader of our country the President needs to be able to concentrate on matters that will affect all of us, and much of the world. He does not need to also worry about the safety of his children, any more than any parent. So, as a nation, it is in our best interest to protect his children, so that he can concentrate on the job we elected him to do.

    January 16, 2013 02:30 pm at 2:30 pm |
  8. Beth

    The NRA is making itself irrelevant by disregarding common sense and consideration for innocent victims. How can anyone defend the sale of large magazines of bullets and assault guns outside of a war arena. This macho crap and cowboy wild west mentality needs to be terminated. Grow up boys (and some girls). As a society we need to remove, as much as possible, weapons that can be used to spray bullets at crowds for maximum killing. Only an idiot can't see that.

    January 16, 2013 02:30 pm at 2:30 pm |
  9. Charlie

    George Orwell’s classic novel “1984” was dated 32 years too early. By 2016 Comrade Obama will proclaim himself as President for Life. Elections will be done away with and all government directors will be appointed by the “Peoples Progressive Party”. The gun directive signed by Comrade Obama will result in a state police force that will arrest all enemies of the state. These enemies of the state who practice “wrong thoughts” will either be executed or sent to reeducation centers where through hard work and doctrination classes everyone will live in utopia. All hail Comrade Obama.

    January 16, 2013 02:30 pm at 2:30 pm |
  10. Rod

    People in the NRA want to CUT education spending, not raise it. If the NRA thinks we have the money to hire armed guards at every elementary, junior high and high school in the nation, they're living in dreamland. If gun owners want to have their taxes raised to pay for this, great. Otherwise, don't try to shove extra expenses down our throat.

    January 16, 2013 02:30 pm at 2:30 pm |
  11. mothermary

    SHUT UP NRA! Wag the dog another day.

    January 16, 2013 02:31 pm at 2:31 pm |
  12. Steve

    The NRA just blamed all the gun violence in the USA on video games. Now they release a first person shooter app with an age restriction of 12. Wow! Does anyone in the NRA know what the word hypocrite means?

    January 16, 2013 02:32 pm at 2:32 pm |
  13. Guns Aren't the Problem

    I am a gun owner and yes i think metal health should be part of the background check. However the morons in congress more to the point the congress woman from Calf. is just a down right stupid. Along with anyone that says banning guns will do a dang thing. The real issue is the person, guns don't walk up to a person and shoot them its the tool some moron decided to use to do what they wanted to do. Fine ban guns but criminals will still have them or get them. Also the next thing you will see in the news is place x was blown up and all killed. Ban guns and they will find something else possibly more deadly to do what the mentally unstable want to carrier out be it a bomb made from household things, poison, so something worse. address the real issue which is the person, the gun isn't the problem. be part of the solution educate yourself and those around you and dont be part of the issue.

    January 16, 2013 02:32 pm at 2:32 pm |
  14. Voice of Reason

    The GOP really can't figure this out, but making your hatred of Obama the cornerstone of your entire political platform really REALLy and I mean REALLY will never get your party back in the White House. Ever.

    January 16, 2013 02:33 pm at 2:33 pm |
  15. pkfops

    Former member of the NRA.

    The pot calling the kettle black here.

    The NRA refers to non NRA hunters as "Fuds".

    January 16, 2013 02:33 pm at 2:33 pm |
  16. Boomer in Mo

    I'd drop my NRA membership if it was not for the great insurance they have. We have dozens of guns but don't support the NRA's political agenda. We just joined for the insurance gun users need and have a hard time finding.

    January 16, 2013 02:33 pm at 2:33 pm |
  17. Tom

    Mr. Obama alone does not "demand" the wealthy pay their fair share of taxes, the People demand the wealthy pay their fair share of taxes. We the People elected him into office to do what is best for the majority not a few, it's nice to have a president actually follow through on what's best for the People. (Don't get me wrong, for the most part they're all hypocrites)

    January 16, 2013 02:33 pm at 2:33 pm |
  18. Anthony

    the real hipocrite here is the NRA. first they dont blame the gun they blame tv movies and video games. then on the one month anniversary of the Newtown shooting. they put an new gun game app on itunes rated children 4+. in it they can us AK47, M-16, bushmasters etc. O and did i mention that they also use coffins for the target practice, with bullseyes where the heart and brain of a human would be. who is the hypocrite now?

    January 16, 2013 02:33 pm at 2:33 pm |
  19. JC

    It's hilarious to read all of these "ex-nra" comments. Typical internet trolls pushing propaganda. The fact is, the gun-control "people" have no organization, they have no lobby, they spend their time posting comments online instead of making a difference in real life. The NRA is there, there as in real life. They are organized and they are pro-active. They also have the constitution on their side. Another thing, to those who claim that Obama is not an elitist hypocrite because it poses a threat to national security not having armed guards, since when did you give a shit about national security?

    January 16, 2013 02:34 pm at 2:34 pm |
  20. Brian

    The President's children are protected by well trained professionals. I'm less excited about folks that flunk TSA training guarding our schools with a hand gun. Remember that the attackers use semi automatics, extra ammo and bullet proof vests.

    January 16, 2013 02:34 pm at 2:34 pm |
  21. Ford

    Please tell me all about the Secret Service! Oh enlighten me with your kniwledge of military weaponry! Call of Duty qualifies you as experts, right? At least learn what you are talking about before you start trash talking. You just sound dumb when you make things up.

    January 16, 2013 02:34 pm at 2:34 pm |
  22. Philip G

    The NRA's ideal country is apparently Somalia. There is no central government to tell you what to do and everyone is armed to the teeth to protect themselves. Now there is something for the United States to aspire to!

    January 16, 2013 02:34 pm at 2:34 pm |
  23. xwinger

    Definitely shows the lack of knowledge of a lot of you. The school the President send his kids to has private arm guards that are employed by the school. They were there before the presidents kids went there. And that’s why the president chose to send his kids to that school. So not only do they have Secret Service, but also arm private security also. If armed guards in a school is a bad idea, why did he chose that school. And in fact I had 2 plain cloths Armed officers (1 male, 1 female) in my junior high 35yrs ago. Never had a shooting or stabbing or any problems other than a few fights. SO you don’t call sending your kids to a school with a private armed security force, and then telling everyone else, that having an armed guard is bad in school, hypocritical. What do you call it! And look at Sen. Feinstein, she carried a concealed gun till she became a Senator, now she has secret service, and now we pay for her security. And I suppose she’s not a hypocrite either.

    January 16, 2013 02:34 pm at 2:34 pm |
  24. majdwj

    The President NEEDS protection BECAUSE there are so many NUTS out there with GUNS!!! DUH!!!

    January 16, 2013 02:35 pm at 2:35 pm |
  25. Kef14

    Shows how desperate the NRA is to keep making their billions selling guns people don't need. Sad if anyone is swayed by such a stupid ad.

    January 16, 2013 02:35 pm at 2:35 pm |
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