January 15th, 2013
09:28 PM ET
2 years ago

NRA airs new TV ad criticizing Obama on eve of White House gun announcement

Washington (CNN) - The National Rifle Association released a new television commercial Tuesday night charging President Barack Obama of hypocrisy for being "skeptical" about placing armed guards at schools, while his own two daughters are protected by the U.S. Secret Service.

"Are the president's kids more important than yours?" a narrator says in the 30 second ad. "Then why is he skeptical about putting armed security in our schools, when his kids are protected by armed guards at their school."

The commercial is running on the Sportsman Channel, a cable network focused on outdoors programming such as hunting and fishing. It is also posted on a dedicated web site "Stand and Fight."

On Wednesday, Obama is set to unveil a new set of proposals that would place very tough restrictions on the ownership and sale of firearms.

In the ad, the narrator only mentions Obama by name, but it also features images of Vice President Joe Biden, Sen. Dianne Feinstein, New York City Mayor Michael Bloomberg and NBC anchor David Gregory. Bloomberg is an influential voice in favor of stricter gun laws and has dipped into his personal fortune to help fund a lobby campaign, and Feinstein, a California Democrat, is helping spearhead a congressional effort to enforce tougher gun laws.

Gregory questioned NRA CEO Wayne LaPierre in a December interview about the effectiveness of the organization's proposal to put armed guards in schools. After the interview, the NRA and conservative media outlets noted that Gregory's children attended the same school as Obama's daughters and the school has a security department.

"Mr. Obama demands the wealthy pay their fair share of taxes," the narrator says. "But he is just another elitist hypocrite when it comes to a fair share of security. Protection for their kids and gun-free zones for ours."

The introduction of Obama's children into the gun debate further demonstrates the high stakes in this very complicated and emotional issue about how to weigh Second Amendment rights with the safety of citizens following several high profile killings, including the recent massacre of 20 children and six educators at a Newtown, Connecticut elementary school.

As advocates for new gun restrictions pledge to pressure Congress to pass new laws, the NRA and other like-minded gun rights groups and conservative organizations have said they will fight any changes to the current gun laws.

"Stand and fight sums up what Americans need to do to preserve our Second Amendment freedom," NRA spokesman Andrew Arulanandam told CNN.

The NRA is not ruling out expanding the buy to air the commercial elsewhere.

The group, which had an existing partnership with the Sportsman Channel, has added an NRA hosted daily weekday program to the network's lineup.


Filed under: Ads • Gun rights • NRA • President Obama
soundoff (583 Responses)
  1. Robb

    CRITIK AND THE REST GET OFF THE ASSAULT GUN THEME!!!! These guns are 9MM or .22 calibers....they are look a likes to the REAL military AR15s! You people who say do something, do you realize the Feds legally cant do anything to the 2nd amendment without state approval of ratification? So essentially agree with 2nd amend or not, anything the feds do to limit it is illegal!

    NEIL>>your comment is as ludicrous as anytime either the Pres or VP speak and expect people to take it as truth! There is NO WISDOM HERE!!! Do you actually think any of this legislation, posturing, and maneuvering will STOP criminals from getting automatic weapons and high volume clips? All these laws do is stop law abiding gun enthusiasts from owning them!

    January 16, 2013 02:35 pm at 2:35 pm |
  2. Patsy Nomore

    The NRA helped get anti government T-Party/Republics voted in.. They BROKE our schools in Ohio.. The NeoNutzi confiscated revenue due to cities,and paid off the $8 billion debt the tax breaks to the wealthy and their corporations created.

    January 16, 2013 02:35 pm at 2:35 pm |
  3. well

    the government of the 1%, by the 1% and for the 1% certainly want the 99% disarmed. any question?

    January 16, 2013 02:36 pm at 2:36 pm |
  4. SeeSomethingSaySomething

    I think the President of the NRA needs to undergo a mental health screening.

    Anyone who cannot see the potential for this idea to go horribly wrong has to be crazy.
    He also seems to have no clue that Washington can't agree on how to spend the money it collects, so why he would propose this clearly costly expenditure is beyond me, particularly when other "education" related funding is being cut left and right.

    Also, the comparison between armed guards at schools and the secret service fails. Let's be honest. Secret Service professionals cannot be compared to the Blackwater or George Zimmerman types who would end up applying for the armed guard positions.

    January 16, 2013 02:36 pm at 2:36 pm |
  5. Just Thinknig

    So some think we need armed guards in all the schools to protect our kids! Well, what about the at the play grounds, movie theaters, McDonald's, camp grounds, while at the beach or the museum, in the library, on the school bus, or at day care!! And that took less than a minute to come up with other area where kids are also vulnerable. Can't imagine the list of other places one could think of if they planned it out. God please protect our kids! One more thought, where do we draw the line on weapons capacity, 6 rounds, 10 or 20 rounds, 50 rounds, how about a grenade launcher, missile launcher, nuclear bomb launcher! More, bigger, faster ,more deadly! We should become Buddhist, or least learn to breath and get along with each other. To much hate, distrust. Don't we American have enough enemies in the world? They are just waiting to catch us off guard and wipe us off the map. We should be more concerned about taking care of USA than fighting amongst ourselves. Take a break and yes go hunting, just not with a high powered assault weapon! You want to bring home some food or just blow animals up? OH, yes I think the NRA is way of base, and I joined the NRA back in the 70's. I am a life member, that's what I paid for. They sent me stuff for the first two years then drop me off the list. HMMM !!

    January 16, 2013 02:36 pm at 2:36 pm |
  6. jon

    Oh, so the bailouts were a good use of taxpayer money but protecting children arent?

    January 16, 2013 02:36 pm at 2:36 pm |
  7. Will

    The word "Elitist" is a Southern-targeted dog whistle that invokes images of "yankees with fancy book lernin" in the minds of those who it's aimed at. Nothing they hate worse than a "yankee with fancy book lernin" who comes at them equipped with common sense and education to back them up.

    January 16, 2013 02:36 pm at 2:36 pm |
  8. freedom

    Remember – "never let a crisis go to waste" – this is ALL agenda – Obama wants authority over all – and wants to leave US citizens helpless – it's dictatorial. This gun ban will not prevent mass murders – it's been proven over and over again – ask experts – he's not an expert – he's dangerously – an imperialist.

    January 16, 2013 02:37 pm at 2:37 pm |
  9. snoob

    I also have a right to send my daughter to a school without guns. Just because we have a right to own them, does not mean we have to see them every where we go. I do not want to live in a country of people scared to do anything unless they have a gun. I own guns. I shoot guns, but the last thing I want are guns at my daughter's school. If kids see adults carrying guns, they are going to grow up thinking this is the thing to do. I would rather they grow up thinking guns are a last resort and there are ways to deal with problems that do not include guns.

    January 16, 2013 02:37 pm at 2:37 pm |
  10. marjee123

    Of course of all the secret service that previous presidents and their family have had the NRA being it's disgusting self has to make reference to the president's children. It has always been the policy for the president's children be off limits to political slander. The only other person who does this would be Rush Limbaugh he publicly slurred Amy Carter, Chelsa Clinton and the Obama girls. No other republican has ever done so, and Democrats including their media have never ever done so. So why is the NRA going after children. If you would read the posts, from Democrats AND republicans say how outrageous this ad is, you would see what I mean. I bet if anybody tries to go after the Obama girls, Wayne LAPEW had better hide.

    January 16, 2013 02:38 pm at 2:38 pm |
  11. Pat

    Is the NRA willing to pay for armed guards in every school, shopping center and theater in the country? If not, they're the hypocrites!

    January 16, 2013 02:38 pm at 2:38 pm |
  12. Joe

    The NRA no longer caters to the American people. They are paid off by gun manufactures. Putting armed gaurds in our schools is exactly what our second ammendment is supposed to protect us from. American citizens under armed gaurd sanctioned by federal and state government??? HELLO What part of the second amendment don't they understand. If you need 30 rounds of ammo to hunt deer, you dont need to be hunting. PERIOD. I won't give my guns up, but I am pretty confident I can protect my self in under 30 shots. And 30 rounds doesn't make your penis any bigger. Don't look to the NRA for direction, THEY ARE OUT OF TOUCH.

    January 16, 2013 02:38 pm at 2:38 pm |
  13. SkellMarlene

    AMERICA UNITE FOR GUN CONTROL. MAKE YOURSELVES HEARD AGAINST MONEY GREEDY NRA. That ad just shows how hateful they are ( and I'm a republican gun owner so dont even start about that.) we need to come together for the good of the country. .They are in bed with gun companies. They're not interested in the deaths of innocents by these mega weapons. Wake up and speak up.

    January 16, 2013 02:39 pm at 2:39 pm |
  14. Dee

    Rational Mom... you say the elites need armed guards because they and thier kids are targets.. so it only makes sense? Uh actually nobody has attacked an elite school.. but they do attack schools where the average kid goes.. mwouldn't to be rational to actually protectthe schools that get attacked.. or maybeeve crazy people don't attack protected schools regardless who attends... personally I fnd it a little tacky that so many liberals bring up the cost of protecting kids as some big stumbling block ... how much y'all's kids worth to ya?

    January 16, 2013 02:39 pm at 2:39 pm |
  15. Wilbur

    Conservatives are always talking about how they want small government, yet they feel that is acceptable to have armed guards at our schools while mentally deranged people are still carrying around AR-15s. If there are guards at the schools, they can just go to a mall, a hospital, or a supermarket. When a shooting happens at those places, the NRA and conservatives will probably call for armed guards to be posted there too. If we have armed guards stationed everywhere we go, we are becoming the police state that small government conservatives fear the most. And they call liberals hypocrites?

    January 16, 2013 02:39 pm at 2:39 pm |
  16. alliestp

    Are you freaking kidding me? The NRA wants me to compare my children to those of the most powerful man in the world?? REALLY???? Even I don't do that. My kids are important to me, and I want my town to do the best they can to protect them, but even the dumbest of all idiots knows why the first family is protected. There is no hypocricy here.

    January 16, 2013 02:39 pm at 2:39 pm |
  17. The guy

    I think what the NRA fails to point out that Virginia Tech had it's own police on site the day of the shooting. Yet still that kid was able to kill so many kids before any police made it? When you have high power automatic gun you can kill a lot of people within minutes before anyone can re act and stop you.

    The NRA also does not point out that states that have concealed weapons law still have mass shootings. In fact Taxes has had the most mass shootings of any state and none of the mass shootings are stopped by a person with a concealed weapon. They are all stopped by police or the gunman kills himself.

    January 16, 2013 02:39 pm at 2:39 pm |
  18. Gregory

    I do wonder how much that commercial cost. The NRA needs to understand... We do not need military weapons on our streets. My M16 and its companion 20 round .223 ammunition clip did some serious damage in Vietnam. To have it used on the streets of these United States is ridiculous. .I agree with the President, ban the weapons and the clips.

    January 16, 2013 02:40 pm at 2:40 pm |
  19. JC

    Whats funny, for all you "ex-NRA" members, there are just as many new ones signing up. Including myself, and about 7 other people I know.

    January 16, 2013 02:40 pm at 2:40 pm |
  20. jondoe61

    When 20 kids get killed something has to be done, so what was the NRA thinking, that the goverement wouldnt act. What reality they living in. So naturally there answer to the problem is to make a app that is a shooter for age group of 12 on gun safety no less. It was well about time something be done about all of the violence.

    January 16, 2013 02:40 pm at 2:40 pm |
  21. Tom

    What kind of guns did the revolutionary army and the militia use 240 years ago? Outside of cannons and Gatling guns, they were pretty much equivalent. Today are the guns available to the public pretty much equivalent to what are army uses? Absolutely not. If the NRA's bs fear of the gvmt turning on the people, we don't stand a chance against our army. We probably wouldn't even stand a chance against highly trained police force. So why do we keep hearing the argument that the people need to have enough deadly force to overthrow our gvmt when in reality it's never going to happen. It's a red herring.

    January 16, 2013 02:40 pm at 2:40 pm |
  22. Ray

    Just what we want is for the president's children to be kidnapped and for our country to be held hostage. This is an age old law. The NRA again showed it's stupidity.

    January 16, 2013 02:41 pm at 2:41 pm |
  23. Grumpster

    I don't care for additional gun regulations, and I am a lifetime liberal democrat and hunter. That said, I'd never join NRA under any circumstances since their only goal is to promote the manufacturers and profits of said manufacturers. This fiasco has made more guns fly off the shelves than any time in recent memory...and the hoopla will die down soon enough on its own...only to be resurrected by yet another phoney-baloney fearmongering to drive sales up the same way in the future.

    January 16, 2013 02:41 pm at 2:41 pm |
  24. Observer

    So this is how we will get together to try to deal with the massacre of 20 innocent children.

    This is typical of the lack of intelligence and class in the NRA leadership.

    January 16, 2013 02:41 pm at 2:41 pm |
  25. Itdontmatter

    If the NRA wants to be of any help in gun safety( which they don't) and work with the president the best way to start off is by attacking him and his family. Of course he and his children deserve security. Smart move NRA towards you actually being more of the problem instead of for once having a great opportunity to be part of a solution.

    January 16, 2013 02:41 pm at 2:41 pm |
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