January 15th, 2013
09:28 PM ET
1 year ago

NRA airs new TV ad criticizing Obama on eve of White House gun announcement

Washington (CNN) - The National Rifle Association released a new television commercial Tuesday night charging President Barack Obama of hypocrisy for being "skeptical" about placing armed guards at schools, while his own two daughters are protected by the U.S. Secret Service.

"Are the president's kids more important than yours?" a narrator says in the 30 second ad. "Then why is he skeptical about putting armed security in our schools, when his kids are protected by armed guards at their school."

The commercial is running on the Sportsman Channel, a cable network focused on outdoors programming such as hunting and fishing. It is also posted on a dedicated web site "Stand and Fight."

On Wednesday, Obama is set to unveil a new set of proposals that would place very tough restrictions on the ownership and sale of firearms.

In the ad, the narrator only mentions Obama by name, but it also features images of Vice President Joe Biden, Sen. Dianne Feinstein, New York City Mayor Michael Bloomberg and NBC anchor David Gregory. Bloomberg is an influential voice in favor of stricter gun laws and has dipped into his personal fortune to help fund a lobby campaign, and Feinstein, a California Democrat, is helping spearhead a congressional effort to enforce tougher gun laws.

Gregory questioned NRA CEO Wayne LaPierre in a December interview about the effectiveness of the organization's proposal to put armed guards in schools. After the interview, the NRA and conservative media outlets noted that Gregory's children attended the same school as Obama's daughters and the school has a security department.

"Mr. Obama demands the wealthy pay their fair share of taxes," the narrator says. "But he is just another elitist hypocrite when it comes to a fair share of security. Protection for their kids and gun-free zones for ours."

The introduction of Obama's children into the gun debate further demonstrates the high stakes in this very complicated and emotional issue about how to weigh Second Amendment rights with the safety of citizens following several high profile killings, including the recent massacre of 20 children and six educators at a Newtown, Connecticut elementary school.

As advocates for new gun restrictions pledge to pressure Congress to pass new laws, the NRA and other like-minded gun rights groups and conservative organizations have said they will fight any changes to the current gun laws.

"Stand and fight sums up what Americans need to do to preserve our Second Amendment freedom," NRA spokesman Andrew Arulanandam told CNN.

The NRA is not ruling out expanding the buy to air the commercial elsewhere.

The group, which had an existing partnership with the Sportsman Channel, has added an NRA hosted daily weekday program to the network's lineup.


Filed under: Ads • Gun rights • NRA • President Obama
soundoff (583 Responses)
  1. Adam Dorfman

    This is funny, I thought NRA said he was a non-American Muslim .... now he is an American Elitist ... Do people really buy these arguments, just how gullible are CNN writers ...

    January 15, 2013 10:29 pm at 10:29 pm |
  2. Marc

    Why not put NRA ad money to more constructive uses like donating their money to the Sandi Hook victim's families?

    January 15, 2013 10:30 pm at 10:30 pm |
  3. djw

    So the NRA is going to take on the Government – Wow!!! The 2nd amendment has gone over their heads!!!!!

    January 15, 2013 10:31 pm at 10:31 pm |
  4. Anonymous

    Look at it reasonably. The Secret service is an elite squad highly trained agents.They are trained in close quarters combat and marksmanship. Many of them could shoot a fly out of the air with a hand gun. We couldn't afford to put that kind of training into an armed guard for every kindergarten in the nation. We couldn't even afford to give them the same training that we give to our police force and they are such bad shots that they need 90 shots to take down an unarmed man. You see the point I'm making here. If we could afford to give them the proper training it would be great. But without the proper training there will be accidents.

    January 15, 2013 10:31 pm at 10:31 pm |
  5. Lisa

    Unfreakin' believable! The insane arrogance of this group astounds me. How embarrassing for our country. Pathetic really.

    January 15, 2013 10:32 pm at 10:32 pm |
  6. Dave

    What does anyone expect out of a man who is totally out of touch with the average american?

    January 15, 2013 10:32 pm at 10:32 pm |
  7. ironman59

    This is so absurd it is unreal. The secret service protection of the children is so that the leader of the free world cannot be held up for ransom. It is not something he has control over, it is part of established policy going back for decades. Where was the "elitist" comments when "W" was in the White House?

    This kind of game is going to backfire on the NRA (yes, pun intended). Innocent children were murdered in cold blood and the NRA only wants to put more of the same on the street. That is not a solution, it is gasoline on a fire. The NRA is going to take a well deserved hit on this garbage.

    January 15, 2013 10:32 pm at 10:32 pm |
  8. Floyd from Illinois

    The NRA has to be nuts – do they really think the American people begrudge Secret Service protection for the children of Presidents? Are they THAT far out of it?

    January 15, 2013 10:33 pm at 10:33 pm |
  9. thetruth

    Obama has no choice in the mater when it come to the protection for him and his family. That is the secret service decisions and there's alone. NRA is reaching on this one.

    January 15, 2013 10:33 pm at 10:33 pm |
  10. SecrtSqurl

    "Are the president's kids more important than yours?" a narrator says in the 30 second ad. "Then why is he skeptical about putting armed security in our schools, when his kids are protected by armed guards at their school."

    As if the President of the United States childeren would not be a target for nuts everywhere. What a stupid argument.

    January 15, 2013 10:33 pm at 10:33 pm |
  11. DeepBreath

    The NRA is desperate, ignorant and, as far as I'm concerned, irrelevant. Ignore their self-serving blather.

    January 15, 2013 10:34 pm at 10:34 pm |
  12. atroy

    "President Obama is an Elitist".....so say's the International-Anti-American_Gun-Lobby organization ran by Frenchie LaPierre.

    January 15, 2013 10:34 pm at 10:34 pm |
  13. The Lord of Excess

    Complain away, look at the last election. This has been a long time coming and as a former member of the NRA I fully welcome it. My hunting rifles, and handguns are safe. People DO NOT need assault rifles, high capacity magazines and there should be far, far stronger checks on who can buy and own a gun and on how guns are bought and sold privately in this country. PERIOD. The NRA is simply a tool of the gun industry and a pawn of Wall Street to use as a constant smoke screen.

    January 15, 2013 10:34 pm at 10:34 pm |
  14. E N

    No. Hypocrisy is saying video games are responsible for gun violence and then releasing an NRA gun game app on Itunes. Hypocrisy is saying gun violence should be reduced with more guns in place. You NRA relics who are stuck in the past of 1775 militias are as hypocratic as they come.

    January 15, 2013 10:34 pm at 10:34 pm |
  15. Steve McConnell

    The NRA's commercial is tone deaf and kind of rude, but underneath the crude rhetoric they make a good point: We should take Obama's position on schools being safer without "good people" carrying guns when Obama himself chooses to send his kids to school in a Gun Free Zone. As long as he sends his own kids to schools protected by people carrying guns, he's implicitly saying he believes people with guns make his kids safer. It's hard to take his proposed weapons ban seriously when he's saying one approach will make his kids safer but the opposite approach will somehow make everybody else's kids safer. Anything else amounts to him saying, "Do what I say, not what I do."

    January 15, 2013 10:35 pm at 10:35 pm |
  16. Armando Suarez

    NRA should be ashamed of that News TV add. I am totally in awe of how much stupidity this group shows, fortunately President Obama will set up rules to regulate arms and ammunition in this country with the Congress or without it.

    January 15, 2013 10:35 pm at 10:35 pm |
  17. Sandy

    What a stupid analogy. If the NRA thinks this is going to convince anyone other than a small portion of their existing membership, they are as stupid as they are immoral. The President's children are protected for obvious reasons. Our kids don't need to be protected by armed guards like we're in some kind of third world dictatorship. We need to get assault weapons out of the hands of nut jobs; and the NRA could care less about anyone's kids. Nobody needs to have an assault weapon for any legitimate purpose. How many people have to die at the hands of an assault weapon before we wake up. The hell with the NRA.

    January 15, 2013 10:35 pm at 10:35 pm |
  18. SDK

    NRA's true colors. Oh wait – we knew that all along!

    January 15, 2013 10:36 pm at 10:36 pm |
  19. Evergreen

    The children of any president is protected by the Secret Service wherever they go. As shown by the Colorada shootings, gun violence does not happen in schools only. The NRA wants to advocate parents hiring trained and licensed security guards for their children rather than common sense gun regulations.

    January 15, 2013 10:36 pm at 10:36 pm |
  20. avjguy

    This has got to be the most embarrassing ad the NRA could have come up with. REALLY, comparing the President of the United States to average citizens!! I think the people who helped the NRA make this ad must have secretly been anti-gun people, who realized what of bunch of uneducated Obama hating buffoons these people are. I am not anti-gun. I don't think good people should be punished for things bad people do. My father collects guns, and a few could be banned, but he doesn't even use the vast majority of his collection. To him it is just a hobby to collect, buy and sell. I would hate to see my dad become a criminal because of these pending laws, as I know he would not turn them in. As was seen in the Piers Morgan debate tonight, the police officer in the audience was the only one who seemed to have a legitimate answer to this issue. Getting guns needs to be a serious evaluation, no different than a police officer getting a gun. Average citizens acquire guns easier than the police.

    January 15, 2013 10:36 pm at 10:36 pm |
  21. RJ

    NRA- Can't you do any better than mimic stupid political ads to get your point across? You look as stupid as the one you're trying to make look stupid.

    January 15, 2013 10:37 pm at 10:37 pm |
  22. John

    It's good to see a neutrally toned article in the midst of so many that are clearly anti-gun. These laws need to focus on keeping guns out of the hands of the wrong people, not on limiting the rights of everyone. There are arguments for both sides, but an executive order is almost as bad as what New York State did last night. Announcing an "emergency" bill and not giving representatives time to read it before forcing a vote? New York and especially Governor Cuomo should be ashamed of their methods.

    January 15, 2013 10:38 pm at 10:38 pm |
  23. Mike

    Really? How stupid can you get? These guys get less and less legitimate every time they open their mouths.

    January 15, 2013 10:38 pm at 10:38 pm |
  24. Walt Ellis

    First, the President said: “I am skeptical that the ONLY ANSWER is putting more guns in schools,” (Emphasis added.) Is it anyone's honest belief that armed guards is the only, or even a sufficient solution to the problem we face? If so, are these people so naive to see that it's not violence in schools that is the problem, but violence ANYWHERE? Kids are getting killed in school, in homes, at bust stops, and everywhere in between. Making a school a fortress only protects them until they walk outside. I remember when a shooter sprayed bullets into the kids walking down the steps out front at Wilson HS here in the affluent Northwest Neighborhood of Tenleytown in DC. An armed guard in the school could do nothing to prevent this type of senseless violence, regardless of how well trained they are. What are we to post armed guards on every street corner where kids walk? That would be the only way to have a real effect other than just playing "Whack a Mole."

    Now as for the contention that Gregory and the Presidnt's kids' "school has a security department." Yes, an UNARMED security department. Like many schools, especially ones in larger cities and towns. The only ones who have guns are the Secret Service agents...

    Further, we should note that our President's children, like all other recent President's children don't just get protected at school. The have a 24/7 protective force. Why? Because a president's family is, and has been, considered a high profile target for homegrown nuts and lunatics, enemy regimes, and deranged terrorists alike. Thankfully, the NRA is showing the depths of depravity they are willing to go to to try to make a point. Getting folks riled up, using anger fear and jealousy, aimed at the President's kids (and do to no fault of their own) only helps to incite violent passions, and is beyond the pale of acceptable discourse? Right?

    It truly is sad what a group is willing to do when they don't see beyond their narrow blinded view of the world. But then, it's good folks get to see them for what they are.

    January 15, 2013 10:38 pm at 10:38 pm |
  25. israel

    if the NRA can't come up with well advised solutions then they should pack up and leave, saying "we need armed guards in schools" and washing their hands off is NOT acceptable, they need to come up with a well thought out and well vetted plan for serious change in the way we handle our gun's and the business that goes into the sale and trade of these items or else they are just going to continue to be a part of the problem, more guns isn't an answer! it's a cop out and a pathetic one at that

    January 15, 2013 10:38 pm at 10:38 pm |
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