January 15th, 2013
09:28 PM ET
2 years ago

NRA airs new TV ad criticizing Obama on eve of White House gun announcement

Washington (CNN) - The National Rifle Association released a new television commercial Tuesday night charging President Barack Obama of hypocrisy for being "skeptical" about placing armed guards at schools, while his own two daughters are protected by the U.S. Secret Service.

"Are the president's kids more important than yours?" a narrator says in the 30 second ad. "Then why is he skeptical about putting armed security in our schools, when his kids are protected by armed guards at their school."

The commercial is running on the Sportsman Channel, a cable network focused on outdoors programming such as hunting and fishing. It is also posted on a dedicated web site "Stand and Fight."

On Wednesday, Obama is set to unveil a new set of proposals that would place very tough restrictions on the ownership and sale of firearms.

In the ad, the narrator only mentions Obama by name, but it also features images of Vice President Joe Biden, Sen. Dianne Feinstein, New York City Mayor Michael Bloomberg and NBC anchor David Gregory. Bloomberg is an influential voice in favor of stricter gun laws and has dipped into his personal fortune to help fund a lobby campaign, and Feinstein, a California Democrat, is helping spearhead a congressional effort to enforce tougher gun laws.

Gregory questioned NRA CEO Wayne LaPierre in a December interview about the effectiveness of the organization's proposal to put armed guards in schools. After the interview, the NRA and conservative media outlets noted that Gregory's children attended the same school as Obama's daughters and the school has a security department.

"Mr. Obama demands the wealthy pay their fair share of taxes," the narrator says. "But he is just another elitist hypocrite when it comes to a fair share of security. Protection for their kids and gun-free zones for ours."

The introduction of Obama's children into the gun debate further demonstrates the high stakes in this very complicated and emotional issue about how to weigh Second Amendment rights with the safety of citizens following several high profile killings, including the recent massacre of 20 children and six educators at a Newtown, Connecticut elementary school.

As advocates for new gun restrictions pledge to pressure Congress to pass new laws, the NRA and other like-minded gun rights groups and conservative organizations have said they will fight any changes to the current gun laws.

"Stand and fight sums up what Americans need to do to preserve our Second Amendment freedom," NRA spokesman Andrew Arulanandam told CNN.

The NRA is not ruling out expanding the buy to air the commercial elsewhere.

The group, which had an existing partnership with the Sportsman Channel, has added an NRA hosted daily weekday program to the network's lineup.


Filed under: Ads • Gun rights • NRA • President Obama
soundoff (583 Responses)
  1. Dan

    The leaders of the NRA and the gun fetishists are complicit with every gun murder in our country.They indirectly are responsible for the murder of the Sandy Hook school kids.

    January 15, 2013 11:22 pm at 11:22 pm |
  2. clearsight

    Silly logic, silly attack.

    January 15, 2013 11:23 pm at 11:23 pm |
  3. Jan

    Top officials at NRA are offering the equivalent of KoolAid to paranoid followers who think a war weapon doesn't exceed 2nd amendment limitations among civilian populations. Free press and speech have libel laws, where do you draw the line on gun power? I come ffrom a hunting/target shooting family, and I have no problem with anyone who wants to own a reasonably powered gun, even for self protection. Frankly, the NRA is about weapon sales, not safety.

    January 15, 2013 11:24 pm at 11:24 pm |
  4. Maur

    NRA needs to do some soul searching.

    January 15, 2013 11:24 pm at 11:24 pm |
  5. Va Voter

    The NRA is completely out of touch with even what most of it's own members want. Let's hope reasonable reform to the gun laws is done now, over the NRA kicking and screaming, and that the power of these old, foolish men is forever broken.

    January 15, 2013 11:29 pm at 11:29 pm |
  6. lac

    My kids never have gotten death threats.........I would imagine that with all the crazies out there, the President's girls have.
    For the NRA to put out such a ridiculous add simply shows how ridiculously callous they really are.

    January 15, 2013 11:31 pm at 11:31 pm |
  7. Kyle B

    Seriously, this whole thing is a complete joke. The only good to come from this would be better background checks, and going after people whom repeatedly try to purchase firearms after they find out they aren't allowed to do so.

    Taking certain firearms away from the LAW ABIDING CITIZENS will do NOTHING to remove the same firearms from the CRIMINALS whom use them to commit crimes. Wake up America.

    PS: I agree with Obama being a hypocrite on the subject of armed guards at schools. His kids have not only armed guards at the school, but personal guards on top of that. Obviously the politicians and other wealthy/"important" peoples children are of more importance than the average Americans.

    January 15, 2013 11:34 pm at 11:34 pm |
  8. are122

    charging President Barack Obama of hypocrisy <~~They should have charged him with that the moment he exempted himself from Obama care.

    January 15, 2013 11:34 pm at 11:34 pm |
  9. Steve

    How foolish can these NRA guys be. God i wish the kids who get killed be the kids of these fools, then only they will know the pain. Cant get it why they are spreading absolute lies about the proposals. What is wrong in getting assault weapon out of the hand of morons. No doubt it is the gun manufacturing companies which run the show and pumping in the money and the sic!!! NRA members dont see reason into it. God only can save the ordinary and peave loving guys like us

    January 15, 2013 11:35 pm at 11:35 pm |
  10. buckeye

    The NRA: stupid is as stupid does

    January 15, 2013 11:35 pm at 11:35 pm |
  11. Muchalito Grande

    Why yes, yes he is :)

    January 15, 2013 11:36 pm at 11:36 pm |
  12. john

    The NRA has hit a new low that clearly shows that they use fear and misimformation to agitate the populus. Time to put them out to pasture.

    January 15, 2013 11:40 pm at 11:40 pm |
  13. Scott Ruth

    Obama didn't ask for security for the first children, we Americans provided because of the threat that constantly poses to the President of this Nation.
    Reading NRA ad is like reading a second grade kids essay. Use your brain NRA.

    January 15, 2013 11:42 pm at 11:42 pm |
  14. jacob

    lol how rich billionaires start criticizing ppl when they are on the hot seat u dont need big guns to defend yourself... ill vote for banning assault rifles all day

    January 15, 2013 11:43 pm at 11:43 pm |
  15. Aristocles

    If Obama wants to remove all the guns from all the houses in America, he should start with his own. 1600 Pennsylvania Avenue is full to the brim with firearms.

    January 15, 2013 11:43 pm at 11:43 pm |
  16. tony

    Any tyrannical government machine gun emplacement, would wipe out a thousand 2nd amendment militia men with assault rifles.

    January 15, 2013 11:44 pm at 11:44 pm |
  17. Lynn

    I am amazed at the ridiculous responses to gun control that I've been hearing over the past 30 days. Are these intelligent people? Do they even have common sense? Why should anyone oppose a ban on assault weapons?
    They are simply not needed in a civilized society. The carnage at Sandy Hook should wake us all up : change is
    necessary. Let's start with a ban on these weapons and multiple round magazines.
    The 2nd ammendment give you the right to bear arms ( a musket, or maybe a hand gun ), so you can protect
    yourself. Not to have an assault weapon which can kill 20, 30 people at once.
    As for the NRA, they should be followed closely by Homeland Security personnel. They are a danger to our society.
    the facts

    January 15, 2013 11:45 pm at 11:45 pm |
  18. jacob

    its not okay to have guards in school.. your scarying kids... stop it nra u are not stronger then what most us citizens want

    January 15, 2013 11:45 pm at 11:45 pm |
  19. J

    Well he's the president of the United States, his kids better have good security at their school.

    January 15, 2013 11:46 pm at 11:46 pm |
  20. Fed UP

    It is a fair question to ask. The problem with the ad is the NRA doesn't bother to say why the president's children are protected. His wife is also protected but that doesn't come up in the ad.

    January 15, 2013 11:47 pm at 11:47 pm |
  21. Republistan Rules

    In Republistan the NRA is obeyed and worshiped.

    In Republistan I personally own a nuke to protect my house, family and back yard.
    It is a God given right, second amendment says the right to bear arms includes strategic arms, as Jesus would want.

    January 15, 2013 11:47 pm at 11:47 pm |
  22. Jen L

    Oh FFS. EVERY President's children have a security detail whether they are in school or not, because there is a risk of kidnapping them to blackmail the President into doing the blackmailer's bidding.

    If the best that they can come up with is that he's an elitist for his children having the mandated security detail that every President's children have and your children not having that security detail, then they're grasping at straws as usual.

    Pathetic.

    January 15, 2013 11:47 pm at 11:47 pm |
  23. Logical

    It is unfortunate that the administration is attempting to polarize our citizens by not focusing on the exact problem, which is mentally ill people having weapons, to include guns,knives, and other destructive resources. Instead, Obama is trying to pit 2nd Amendment advocates against people who have been affected by the recent gun related tragedies and those that have been influenced by the massive media gun bashing campain for the last two months by proposing guns bans that impact millions of law abiding citizens. Hopefully, we Americans, can pull together and see past the media hype and rise above the witch hunt mentality to address the real problem without dividing ourselves.

    January 15, 2013 11:47 pm at 11:47 pm |
  24. B100Z

    Yeah...this is just the beginning...Better listen to the NRA....Next, they're going to go state by state, ciy by city, town to town, door-to-door and flush us all out of our homes, blast their way into locked rooms and gun safes and take our guns or anything resembling a gun. Don't waste your time hiding them. UFO's are all around us 24 hours a day, watching everything we do and reporting it all to the government. While they're there they'll be placing the mark of the beast on our foreheads and injecting their "vaccine". You will be assimilated. Join the NRA today...before it's too late!!!

    January 15, 2013 11:49 pm at 11:49 pm |
  25. Consequence

    NRA has a point here....security is proportional to the risk and any President's children are at some risk, but Obama is telling us our schools are at risk, but do not deserve security. Clearly, Obama sees his family as an exception to the safety of other families.

    January 15, 2013 11:51 pm at 11:51 pm |
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