January 15th, 2013
09:28 PM ET
1 year ago

NRA airs new TV ad criticizing Obama on eve of White House gun announcement

Washington (CNN) - The National Rifle Association released a new television commercial Tuesday night charging President Barack Obama of hypocrisy for being "skeptical" about placing armed guards at schools, while his own two daughters are protected by the U.S. Secret Service.

"Are the president's kids more important than yours?" a narrator says in the 30 second ad. "Then why is he skeptical about putting armed security in our schools, when his kids are protected by armed guards at their school."

The commercial is running on the Sportsman Channel, a cable network focused on outdoors programming such as hunting and fishing. It is also posted on a dedicated web site "Stand and Fight."

On Wednesday, Obama is set to unveil a new set of proposals that would place very tough restrictions on the ownership and sale of firearms.

In the ad, the narrator only mentions Obama by name, but it also features images of Vice President Joe Biden, Sen. Dianne Feinstein, New York City Mayor Michael Bloomberg and NBC anchor David Gregory. Bloomberg is an influential voice in favor of stricter gun laws and has dipped into his personal fortune to help fund a lobby campaign, and Feinstein, a California Democrat, is helping spearhead a congressional effort to enforce tougher gun laws.

Gregory questioned NRA CEO Wayne LaPierre in a December interview about the effectiveness of the organization's proposal to put armed guards in schools. After the interview, the NRA and conservative media outlets noted that Gregory's children attended the same school as Obama's daughters and the school has a security department.

"Mr. Obama demands the wealthy pay their fair share of taxes," the narrator says. "But he is just another elitist hypocrite when it comes to a fair share of security. Protection for their kids and gun-free zones for ours."

The introduction of Obama's children into the gun debate further demonstrates the high stakes in this very complicated and emotional issue about how to weigh Second Amendment rights with the safety of citizens following several high profile killings, including the recent massacre of 20 children and six educators at a Newtown, Connecticut elementary school.

As advocates for new gun restrictions pledge to pressure Congress to pass new laws, the NRA and other like-minded gun rights groups and conservative organizations have said they will fight any changes to the current gun laws.

"Stand and fight sums up what Americans need to do to preserve our Second Amendment freedom," NRA spokesman Andrew Arulanandam told CNN.

The NRA is not ruling out expanding the buy to air the commercial elsewhere.

The group, which had an existing partnership with the Sportsman Channel, has added an NRA hosted daily weekday program to the network's lineup.


Filed under: Ads • Gun rights • NRA • President Obama
soundoff (583 Responses)
  1. kevkin

    Wow, they really do want a civil war.

    January 15, 2013 11:54 pm at 11:54 pm |
  2. tony

    I think it was hilarious how some NRA gun advocate got killed in his own house by a gun. The irony was hilarious. Yeah, go a head NRA – protect yourselves...worked realllly well.

    January 15, 2013 11:54 pm at 11:54 pm |
  3. Anonymous

    is he going to let his children go to schoool without protection?

    January 15, 2013 11:57 pm at 11:57 pm |
  4. Tony

    I favor reasonable gun control...But the NRA is rigt: Obama is an elitist hypocrite.

    January 16, 2013 12:00 am at 12:00 am |
  5. Mike

    Unbelievably sick for this group of thugs to inject the President's children into the debate. He is the President of the United States so yes, his children are protected by the Secret Service. However, their answer to everything is more guns and more violence. Enough already. Military style assault weapons do not belong on our streets.....are not used for hunting....and are only meant to massacre a large amount of people in a short period of time. Kudos to President Obama for finally acting on this issue to protect our children and bring common sense to our society.

    January 16, 2013 12:01 am at 12:01 am |
  6. Tom

    It seems that the most effective shots being fired are where NRA is shooting themselves in the foot.

    January 16, 2013 12:03 am at 12:03 am |
  7. Raymond

    Obama is just another elitist hypocrite, so is every other presidents in the white house.

    January 16, 2013 12:04 am at 12:04 am |
  8. Lord_Byron

    Do we need to point out the fact that his children and the other children that attend that school are more likely to be targets of kidnapping and ransom than the average student going to school?

    January 16, 2013 12:04 am at 12:04 am |
  9. mountainlady

    Gee... just when you thought the NRA could sink no lower. This sounds like something from a 6th grade classroom and that might be insulting 6th graders. If you have no logical or sensible arguments on your side of an issue... start calling names.

    January 16, 2013 12:06 am at 12:06 am |
  10. Tom

    The NRA reasoning is faulty. Any children of any presidents of the USA are at more risk than the children of other average Americans for obvious reasons.

    January 16, 2013 12:07 am at 12:07 am |
  11. annieL

    What a weak argument. Of course the family of the President of the United States has to have protection 24/7 wherever they go in the world we live in. Duh. Does the NRA want them taken hostage and used by international terrorists, or for that matter, domestic terrorists, to make demands on our government for God-knows-what? Is this the best the NRA has, a personal attack on President Obama and the First Family? Pitiful.

    January 16, 2013 12:10 am at 12:10 am |
  12. Pat Kelly

    Shame on you NRA. This commercial is terrible and you should apologize. Shame on you!

    January 16, 2013 12:13 am at 12:13 am |
  13. Deb in MT

    What a pathetic ad from the NRA. Any President and his family receive Secret Service protection because Presidents and their families have always been the targets of threats against their lives, (which are very highly visible). This particular President and his family have faced historically unprecedented numbers of threats (how many from paranoid, terrified gun owners/members of the NRA, I wonder)..

    Even with the very highly trained Secret Service protective details, Presidents have been assassinated by gunmen (Ronald Reagan was literally surrounded by armed protectors, yet was easily shot by a gunman).

    I think the NRA has jumped the shark here, and has certainly demonstrated that they feel afraid that their immense power to terrorize gullible citizens might be a bit shaky.

    January 16, 2013 12:14 am at 12:14 am |
  14. Paladin Knight

    "The National Rifle Association released a new television commercial Tuesday night charging President Barack Obama of hypocrisy for being "skeptical" about placing armed guards at schools, while his own two daughters are protected by the U.S. Secret Service.

    "Are the president's kids more important than yours?" a narrator says in the 30 second ad."

    Of all the most stupid questions to ask!!!! The reason any president's children has Secret Service protection is because if ANYTHING happens to them, it could lead to our national security being compromised as they could be used pawns for any type of extortion by terrorists (homegrown or foreign) and foriegn countries. The NRA has got to be the biggest bunch of idiots for even asking this question!!!!

    January 16, 2013 12:15 am at 12:15 am |
  15. Josh

    This is the insanity of the right wing...to not see the difference between high profile people or their kids such as the first family and normal folks should be proof positive of how over the top and how much they will break from reality to defend anything. What is scarier is that they have learned that the saturation of the conversation with their insane thinking after awhile numbs the thinking public to just how insane their statements are...and instead of being self evident proof of their insanity the whole conversation becomes distracted by nonsense.

    January 16, 2013 12:18 am at 12:18 am |
  16. Felix

    The stance by the NRA in the ad is baseless. Arguing that Obama's children should face te same conditions as every other American child is like saying that the president is like every other American so h should fly United Airlines and not use Air Force One. The president and his family are not under threat from Americans, they're under direct threat from America's enemies everywhere in the world and need 24hour protection. Make a valid case for military-grade Assault weapons in the hands of civilians on the streets of America in preface time and your voices will be heard.

    January 16, 2013 12:19 am at 12:19 am |
  17. MaryM

    The NRA is becoming more and more desperate and more and more irrelevant. Just like the GOP

    January 16, 2013 12:21 am at 12:21 am |
  18. Good Karma

    NRA does not have a logical or moral argument in favor of its position. Therefore it is going for personal attacks. Sahme on you NRA!!!!

    January 16, 2013 12:24 am at 12:24 am |
  19. Thomas

    The NRA just lost any credibility they might have had . They look more and more like the Tobacco industry in the 80s.

    January 16, 2013 12:28 am at 12:28 am |
  20. always wary

    NRA, Unions... Any difference? Control and agenda. Fighting for the buck at any cost.

    January 16, 2013 12:28 am at 12:28 am |
  21. John N Florida

    As Governor Christie observed when questioned about the schooling his children get as opposed to the public schools, "It's none of your business."
    The NRA Cheered that rejoinder.

    January 16, 2013 12:29 am at 12:29 am |
  22. John

    I wonder if the NRA wants armed guards, many, many many of them, for every citizen, since President Obama has the Secret Service for him. Armored limos would be nice too. And maybe a tricked out 747.

    January 16, 2013 12:32 am at 12:32 am |
  23. Jed

    Wait what? I don't believe Obama's children are more important than our own, but I do believe the risk of them being kidnapped and/or killed is higher than others and the amount of protection should follow according to the risk. Perhaps there are some parents who would fall for such a question towards the importance of one child over another the way it's being conveyed by the commercial, but I think most people with some time to sit back and think about it and eventually know better.

    January 16, 2013 12:33 am at 12:33 am |
  24. Yomi Olalere

    Bringing Obama's kids into this highly emotional and national mess is just as bad as the organization itself.

    The voice of few NRA members can not drown the voice of masses. Enough of killing!

    No one can realistically feel the pain of the victims and what they are going through as we speak. For the fact that some heads will congregate together to promote more guns speak to the state of a very impect union.

    January 16, 2013 12:33 am at 12:33 am |
  25. Tychi

    Does the NRA actually care about people, or just people with guns? This has to show that the NRA leadership has now become a bunch of extremists. Most of the members are intelligent and not prone to violence but that is not what the NRA has become. Lets get smart and do what is good for America and not listen to the NRA.

    January 16, 2013 12:36 am at 12:36 am |
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