January 15th, 2013
09:28 PM ET
1 year ago

NRA airs new TV ad criticizing Obama on eve of White House gun announcement

Washington (CNN) - The National Rifle Association released a new television commercial Tuesday night charging President Barack Obama of hypocrisy for being "skeptical" about placing armed guards at schools, while his own two daughters are protected by the U.S. Secret Service.

"Are the president's kids more important than yours?" a narrator says in the 30 second ad. "Then why is he skeptical about putting armed security in our schools, when his kids are protected by armed guards at their school."

The commercial is running on the Sportsman Channel, a cable network focused on outdoors programming such as hunting and fishing. It is also posted on a dedicated web site "Stand and Fight."

On Wednesday, Obama is set to unveil a new set of proposals that would place very tough restrictions on the ownership and sale of firearms.

In the ad, the narrator only mentions Obama by name, but it also features images of Vice President Joe Biden, Sen. Dianne Feinstein, New York City Mayor Michael Bloomberg and NBC anchor David Gregory. Bloomberg is an influential voice in favor of stricter gun laws and has dipped into his personal fortune to help fund a lobby campaign, and Feinstein, a California Democrat, is helping spearhead a congressional effort to enforce tougher gun laws.

Gregory questioned NRA CEO Wayne LaPierre in a December interview about the effectiveness of the organization's proposal to put armed guards in schools. After the interview, the NRA and conservative media outlets noted that Gregory's children attended the same school as Obama's daughters and the school has a security department.

"Mr. Obama demands the wealthy pay their fair share of taxes," the narrator says. "But he is just another elitist hypocrite when it comes to a fair share of security. Protection for their kids and gun-free zones for ours."

The introduction of Obama's children into the gun debate further demonstrates the high stakes in this very complicated and emotional issue about how to weigh Second Amendment rights with the safety of citizens following several high profile killings, including the recent massacre of 20 children and six educators at a Newtown, Connecticut elementary school.

As advocates for new gun restrictions pledge to pressure Congress to pass new laws, the NRA and other like-minded gun rights groups and conservative organizations have said they will fight any changes to the current gun laws.

"Stand and fight sums up what Americans need to do to preserve our Second Amendment freedom," NRA spokesman Andrew Arulanandam told CNN.

The NRA is not ruling out expanding the buy to air the commercial elsewhere.

The group, which had an existing partnership with the Sportsman Channel, has added an NRA hosted daily weekday program to the network's lineup.


Filed under: Ads • Gun rights • NRA • President Obama
soundoff (583 Responses)
  1. ginnyinco

    The NRA is acting as thought it does not understand the concepts of probability and risk. The Friends School has long been used by high ranking parents in the US government to help their kids grow up outside of the limelight that Amy Carter endured going to public school in DC. It's privacy shelters them from the fishbowl their parents contend with. Given that Obama is also a major target for wackos, it is hardly surprising that the Obamas and the US Secret Service (the folks tasked with protecting POTUS, his family, others in line for POTUS) would prefer the children were in a school that has more than just those two who might be targets of gunmen or kidnappers. Public school massacres, clearly horrific, are very rare statistically. Obama has said he is skeptical of armed guards in schools, not that he outright won't consider it. I am too. My children were in the same district as Columbine in April '99. My son was a senior in a high school just a few miles up the road; had been a varsity wrestler for 3 years, been to Columbine, had friends there. My daughter was in a Junior High where the fire alarm went off the next day. The kids remembered the AR massacre in '97 and refused to leave the building.I was a field supervisor for a local home care agency, one of my nurses took care of a lot of those kids. Among the dead were 3 kids with same names as mine. The horror comes back with every new massacre. I have been a hunter and at one time was so depressed I almost killed both kids and myself – with guns. I have been an RN since '77, with 16 years in critical care (CCRN). We have a very complex and horrible problem with guns in this country. It will take a very thoughtful and complex approach, modified over time, to achieve results that will never be perfect. The statistics, death, and disability, can be much better than what we have now. This kind of argument is called false equivalency. It adds nothing to the discussion except to disinform and distract.

    January 16, 2013 12:38 am at 12:38 am |
  2. prairedoc

    Yep! That's LaPierre's tactics in trying to alter the facts to fit his needs. The Secret Service protects the Presidents children because that is the standard procedure with a sitting President who has children. They did the same for George W. Bush's daughters, Chelsea Clinton and every other Presidents offspring. Think about what pressure a sitting President would be if their children were kidnapped or worse? Secondly, each school and/or school district is free to hire security guards as they feel the need. LaPierre's nothing more than a shill for the gun manufacturers and stirs the pot so they and he make more money by having loose laws and regulation regarding gun sales.

    January 16, 2013 12:43 am at 12:43 am |
  3. johnmk

    Our President knows that no US school (including his daughters') is 100% safe, hence the extra protection. (Same as any politician/executive/rich person consistently provides for their own kin.)

    So why not let the NRA pay for armed guards in the remainder of schools in the USA? (ones that the Secret Service isn't protecting...)

    Might that change the mind of NRA execs and board members?

    I'm all for responsible gun ownership, but do we really want the average 24 year old neighborhood kindergarten teacher packing heat?

    January 16, 2013 12:43 am at 12:43 am |
  4. jt

    One set of rules for politicians, another for the little people. Whether it's guns, following laws (where's the budget Mr. President?), or paying taxes, all we've seen out of D.C. for the last 20+ years are a bunch of elitist snobs passing laws on us while doing as they please and partying with their Wall Street and Hollywood buddies.

    January 16, 2013 12:48 am at 12:48 am |
  5. jtsilver2th

    Naming call President? Wow- I think these people have no idea how they are plungng their organziation into the ice water. They are so marginalizing themselves... NRA soon to join Sarah Palin in the what ever happened to lists surrounded by asteriks....

    January 16, 2013 12:49 am at 12:49 am |
  6. Karl Marx

    Give me a Trident or go home.

    January 16, 2013 12:50 am at 12:50 am |
  7. Mrs Time

    The NRA are a bunch of hypocrites. They are for granting the gun manufacturers more profit. Period.

    January 16, 2013 12:53 am at 12:53 am |
  8. searrp

    What else can you expect from NRA, a right wing home grown terrorist organization? NRA has shown they are so inhuman that the murder of 21 kids ages 6-7 is yet another opportunity to propagate their agenda. Their agenda is nothing to do with second amendment. It is all about business. The business of guns. No self respecting hunter would want a assault rifle that can fire endless rounds. While leaving the second amendment as is there are sensible policies that can be implemented to reduce mass killings. It is a simple logical argument. But none of it matters in front of millions of dollars earned via selling assault rifles. NRA, you and your members (who represent only 1.3% of total population) are total filth.

    January 16, 2013 12:57 am at 12:57 am |
  9. John Smith

    In the current climate, the NRA calling anybody "elitist hypocrite" is really rich. The NRA has gone from being a well respected citizens advocacy group to a yapping dog that the whole village is ready to put down. Less than a month to the day after twenty small children were murdered by somebody's gun, and already the NRA has resumed its yapping. This yapping is going to start falling on more and more deaf ears, and the NRA will have nobody but itself and its tone-deaf timing and tactics to blame. As a gun owner and supporter of Second Amendment, I have only one thing to say to the NRA: "Thanks for nothing."

    January 16, 2013 12:57 am at 12:57 am |
  10. Richard Wad

    The NRA is correct.
    Whats good for them is not OK for us. Nor should we have guns and be able to protect ourselves from thieves and intruders.
    No more than 10 shots?
    Better be a damn good aim if you have 3 or 4 guys break into your house, and they ARE armed.
    Welcome to Obamaland. You voted for him, and now you'll get what you wanted.

    January 16, 2013 12:57 am at 12:57 am |
  11. Trevor

    Oh my God.. the NRA has gone too far... too far indeed. Those faces on the ad are my favorite and most admired. I see David Gregory from NBC he bashed LaPiere on a debate on Gun Control. I see the New York Mayor which I admire because I am from New York City, then Joe Biden which I see as a George Washington look alike..andSen. Dianne Feinstein. I don't like this neighter will the President.. I think the NRA is in big trouble

    January 16, 2013 12:57 am at 12:57 am |
  12. WalterDurantyRUNSCNN

    CNN "journalists", could you please pretend to do your job by noting that Gregory also violated a DC gun law and is not being prosecuted for it, while others are. Pretty please? I'll give you 20 dollars if you'll do your job for once and actually report such things.

    January 16, 2013 01:02 am at 1:02 am |
  13. Robert

    I am a Democrat gun owner who believes in the 2nd dmendmemet firmly. If u go after my rights you and every other Dem will lose my support.

    January 16, 2013 01:05 am at 1:05 am |
  14. 2020

    NRA – devil in real life

    January 16, 2013 01:05 am at 1:05 am |
  15. BigTBone

    Nothing? Nobody?

    Never been more disappointed in the NRA than right now. They are not relevant in protecting anything.

    They bring gasoline to the fire instead of water.

    January 16, 2013 01:05 am at 1:05 am |
  16. canastakid

    It is being shown on the Sportsman's Hunting channel.....wow, what a surprise? Perhaps I can advertise grenades and flame throwers on the show as well.

    January 16, 2013 01:06 am at 1:06 am |
  17. Rm

    Obama is the one bringing in children into this debate. Standing on the graves of the children of Newtown to demonize his political opponents. How dare he. And how dare you, CNN.

    January 16, 2013 01:08 am at 1:08 am |
  18. DEcember 2012

    I hope this airs everywhere just to show how stupid the NRA are.

    January 16, 2013 01:10 am at 1:10 am |
  19. List of X

    Right, very hypocritical of Obama to use armed guards for himself and his family. It probably has nothing to do with the fact that Obama gets daily death threats.

    January 16, 2013 01:11 am at 1:11 am |
  20. myway

    Based on the desperate rhetoric the NRA is feeling the heat coming down the pike. It's about time someone is making the NRA work for their money and, dare I say, possibly even compromise on some key issues.

    January 16, 2013 01:20 am at 1:20 am |
  21. John Lubeck

    Adults with the maturity of little children calling names, armed and very dangerous. Without facts, common sense or logic. But with threats both implied and overt. This is the NRA. Can anyone say that a person with integrity, common sense or intellect could possibly support them? No

    January 16, 2013 01:25 am at 1:25 am |
  22. AntiChrist

    Every one is a hypocrite. Some are richer than others. Show one politician that isn't?

    January 16, 2013 01:25 am at 1:25 am |
  23. Khalid

    The NRA is becoming desperate. Of course the children on the President of the United States have Secret Service protection because of the much greater likelihood they could be targets. They have no logical argument for not banning assault weapons so they divert the argument to pure nonsense,

    January 16, 2013 01:26 am at 1:26 am |
  24. Thinks2010

    What a moronic comment. The children of a president are at a greater risk of being attacked or kidnapped than the average child, and they have Secret service to prevent that or a kidnapping (which would compromise any presidency).

    There was a time when the NRA had some integrity, but now it is a tool of the arms industry lead by greedy, venal fanatics.

    January 16, 2013 01:27 am at 1:27 am |
  25. Brian

    What a bunch of --....they drag the President's kids into this...kids...more kids are pushed to the front of something so meaningless and stupid. Assault weapons are for war, not for defense. If you want an assault weapon, join the Marines...even then, you'd have to sign it out of the armory.

    January 16, 2013 01:31 am at 1:31 am |
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