Washington (CNN) – A television ad from the National Rifle Association which features President Barack Obama's children elicited a sharp, angry response from the White House Wednesday.
"Most Americans agree that a president's children should not be used as pawns in a political fight," Press Secretary Jay Carney said in a statement. "But to go so far as to make the safety of the president's children the subject of an attack ad is repugnant and cowardly."
The ad, which the NRA said is airing on the Sportsman Channel, was announced Tuesday. It calls Obama a hypocrite for being "skeptical" about placing armed guards at schools, while his own two daughters are protected by the U.S. Secret Service.
"Are the president's kids more important than yours?" a narrator says in the 30 second ad. "Then why is he skeptical about putting armed security in our schools, when his kids are protected by armed guards at their school."
In the ad, the narrator only mentions Obama by name, but it also features images of Vice President Joe Biden, Sen. Dianne Feinstein, New York City Mayor Michael Bloomberg and NBC anchor David Gregory.
Bloomberg is an influential voice in favor of stricter gun laws and has dipped into his personal fortune to help fund a lobby campaign, and Feinstein, a California Democrat, is helping spearhead a congressional effort to enforce tougher gun laws.
The introduction of Obama's children into the gun debate further demonstrates the high stakes in this very complicated and emotional issue about how to weigh Second Amendment rights with the safety of citizens following several high profile killings, including the recent massacre of 20 children and six educators at a Newtown, Connecticut elementary school.
As advocates for new gun restrictions pledge to pressure Congress to pass new laws, the NRA and other like-minded gun rights groups and conservative organizations have said they will fight any changes to the current gun laws.
"Stand and fight sums up what Americans need to do to preserve our Second Amendment freedom," NRA spokesman Andrew Arulanandam told CNN.
The NRA is not ruling out expanding the buy to air the commercial elsewhere.
Why did they not protest like this when President Regan, their god, and President Bush were both for getting rid of assult rifles? I own guns, but never have been and never will be a part of the nra.
Reugnant AND COWARDLY. You missed part of it CNN. Fact is, Obama's response was extremely diplomatic in light of what the NRA did in that advertisement. We shoudl all thank the NRA for answering the question of "what kind of coward goes after the POTUS' chldren as fodder for their special interest campaigns?" Gun nut cowards, that's who. They are the most frightened, weak, unhinged, gullible and misinformed among us...and they're armed to the teeth.
Only a matter of time now...
The ad only speaks the truth. So it stands to reason the WH will deny the truth.
"The introduction of Obama's children into the gun debate further demonstrates the high stakes in this very complicated and emotional issue "
No, it represents just how LOW the gun SALES lobby will sink to defend the river of money it receives via the defense budget and the people who prove most susceptible to its demagoguery.
Congress will not even pay for the spending that it has approved. Continuing resolutions still count. What make the NRA think that Congress will pay to put armed guards at every school?
This is going to far.........
Get a flippin grip. My kids are as important as his. And I loved how he was using kids today. Looked like the pics of Hitler when he used kids to sell his plans. too.
Shame on you NRA for attacking the first family. Any member of the Executive family is afforded armed protection by congressional law. This has become necessary because of the freely availability of weapons that you pushed for decades. We have too many of our Presidents assassinated and their families are at threat also. We are going to degenerate into complete civil chaos if you get your way. It is absurd that we have to even consider armed guards EVERYWHERE we go, whether it is a store, school or workplace. Your extremism will be your downfall.
Stand and fight laws result in more unjustified homicides than in States without those laws. Homes with guns result in more murders than homes without guns. Owners and family members of gun owners commit more suicides than non-gun owners. Research consistently has shown us that guns, in general, are less safe than no guns. This is due to all the unintended consequences of having a gun in the house. Changes need to be made to gun laws, not to eliminate them, but to actually make them safer.
White House Press Secretary Jay Carney responded to the ad by saying, “Most Americans agree that a president's children should not be used as pawns in a political fight. But to go so far as to make the safety of the President's children the subject of an attack ad is repugnant and cowardly.”
Oh? So when they use kids to promote gun control, its ok?
"Looked like the pics of Hitler when he used kids to sell his plans. "
Argument lost. Thanks for playing. Here's your Giant Tootsie Roll consolation prize.
Is there a problem?
Obama will be signing the Executive Order, ordering us to all bend over and spread our butt cheeks cause he fixing to screw us all BOY!!!!!!! Thank you, you may now go back to your regularly scheduled programming......................
What makes NRA think we have the resources to put armed guards in schools? Is NRA going to foot the bill?
Poor form NRA, poor form.
Standing on graves is going to far...
President Obama will win, NRA will lose, because that is the will of the American people. Who cares what the NRA or GOP thinks? They lost. Losers accept defeat.
Ignorant people are unaware that political and social leaders have had security for thousands of years.
If the 2nd Amendment does not allow me to have my own Nuclear Warhead, then it sure as heck doesn't allow me to have WMDs. Guns yes, WMDs no.
Pretty simple, and that is what will become law. Thank you Mr. President. Who cares if some country bumkins say they'll defy the Federal Law – happens with all Federal Laws. Anyone ever hear of Pot Clinics?
How LOW can the NRA go?
American people "wake-up"
If you can, think for yourself & not the way the NRA tell you. All your are doing is making them wealthier.
It is a cowardly ad from the NRA. The President's children are protected by Secret Service as have all children of sitting Presidents'. To use that as an example is ridiculous and insulting to Americans.
I am a republican through and though.. and that was dumb of the NRA
This NRA ad makes me so angry that I am going to make a contribution to the new superPAC started by Gabby Giffords and her husband, Americans for Responsible Solutions. I am tired of the NRA and its supporters hiding behind the Second Amendment. When the Second Amendment was ratified in 1791, the single-shot musket which took a minute to reload was the weapon. The Founding Fathers would be appalled if they could see how that has been subverted by the gun lobby to justify the use of assault weapons to murder innocent people. I will never support any member of Congress who takes what I consider to be blood money from the NRA.
not a hole lot different than Obama marching out a bunch of school kid to support his agenda?
I love how the idiots play right into this ad "YEAH! MY KIDS ARE AS IMPORTANT AS HIS! YEAARGGG"
Your kids aren't the PRESIDENTS OF THE UNITED STATES children! They aren't the target of every lunatic terrorist on the planet including crazy domestic terrorists and mentally ill murderers. If you're too shortsighted to see that you shouldn't be allowed to own a gun because you have the same intellect as those who go on the school rampages.
If the "right to bear arms" does not include the right to "carry" and "bear" other types weapons, which have been made illegal by the States to "carry" (i.e. Bowie Knives, switchblades, brass knuckles, Chinese stars, night sticks, dirks, daggers, swords, bayonets, tomahawks, war clubs, spears, ice picks, and other weapons of "the like”, then the "right to bear arms" must also grant the States the authority to ban other weapons determined by the States to be even more lethal than these weapons which are illegal to "carry", including certain firearms determined by the States to be more lethal than these weapons. In fact, granting the States the authority to determine which weapons meet the 2nd Amendment "right to bear arms" standard and which weapons do not, is in itself Unconstitutional. Only the federal government has the Constitutional authority to establish which weapons are Constitutionally protected to "bear" as "arms" and which ones are not. Unfortunately, the NRA with its money and influence over the years has "overachieved" and perverted the way the 2nd Amendment was originally intended to work. It's time for a "do over".
"But to go so far as to make the safety of the president's children the subject of an attack ad is repugnant and cowardly."
It is more thatn repugnant it is irresponsibly despicable.
How f'ing dare they? These young girls are protected by the Secret Service because their father is the President of our country. There is no equivalency here.
The NRA is inciting anyone of these psychos out there to go out and prove these girls are NOT beyond their sick reach.
It is absolutely the lowest of the low for the NRA to endanger Malia and Sasha in this way.
I can't recall being this incredibly angry.
There is NO threat to our Second Ammendment the NRA is protecting its' bottomless coffers partly created from the blood of innocents.
Stop fooling yourself America don't let the NRA make you think that your guns are being taken away by President Obama.
It is their botton line they are protecting, NOT YOU.