Washington (CNN) – A television ad from the National Rifle Association which features President Barack Obama's children elicited a sharp, angry response from the White House Wednesday.
"Most Americans agree that a president's children should not be used as pawns in a political fight," Press Secretary Jay Carney said in a statement. "But to go so far as to make the safety of the president's children the subject of an attack ad is repugnant and cowardly."
The ad, which the NRA said is airing on the Sportsman Channel, was announced Tuesday. It calls Obama a hypocrite for being "skeptical" about placing armed guards at schools, while his own two daughters are protected by the U.S. Secret Service.
"Are the president's kids more important than yours?" a narrator says in the 30 second ad. "Then why is he skeptical about putting armed security in our schools, when his kids are protected by armed guards at their school."
In the ad, the narrator only mentions Obama by name, but it also features images of Vice President Joe Biden, Sen. Dianne Feinstein, New York City Mayor Michael Bloomberg and NBC anchor David Gregory.
Bloomberg is an influential voice in favor of stricter gun laws and has dipped into his personal fortune to help fund a lobby campaign, and Feinstein, a California Democrat, is helping spearhead a congressional effort to enforce tougher gun laws.
The introduction of Obama's children into the gun debate further demonstrates the high stakes in this very complicated and emotional issue about how to weigh Second Amendment rights with the safety of citizens following several high profile killings, including the recent massacre of 20 children and six educators at a Newtown, Connecticut elementary school.
As advocates for new gun restrictions pledge to pressure Congress to pass new laws, the NRA and other like-minded gun rights groups and conservative organizations have said they will fight any changes to the current gun laws.
"Stand and fight sums up what Americans need to do to preserve our Second Amendment freedom," NRA spokesman Andrew Arulanandam told CNN.
The NRA is not ruling out expanding the buy to air the commercial elsewhere.
The NRA will do anything to continue the profit of the weapons industry – even if it means dragging kids through the mud.
The truth hurts doesn't it!!!! The NRA is right I don't care who anyone is President Obama and his children are no more important than any other person or their children. He should abide by the constitution and leave it alone, he has no business trying to change what our founding fathers knew was important to the continued freedom this country enjoys. No tyrant with an agenda should be allowed to change that.
I believe that the President's kids attend a private school, and are under the protection of the Secret Service.
If you wish your kids to attend school in an armed bunker then I suggest you find a private school that accommodates your wishes, or explore the idea of home schooling.
My children are just as important as Obama's and our schools should have armed guards. Taking guns from private citizens is just an excuse of this administration to disarm us. We need guns to protect us from a tyrannical government and it appears that this is the administration from whom we need to protect ourselves. My son went to a government run school, but, as long as I and my family can afford it, my grandchildren will not attend any government run school. Take a look at the people(Bill Ayers, George Soros) who are deciding what our children are taught or not taught.
This is the type of person for whom an annual psychological evaluation would be warranted. Thank God her grandchildren won't go to a "government run school" as I certainly wouldn't want MY grandchild exposed to such crazy!
@JeffersonLives – Our forefathers also fought for the right to have slaves. Do you still support that? I'm tired of hearing how we are trampling on our history when I guarantee that if they saw what was happening now they would never have allowed such loose and broad language. And no one is coming for your handguns or shotguns. But why do you need high capacity magazines for protection or hunting? Sorry, your "slippery slope" argument is flawed and sophomoric. If you're worried that you'll have to rise up and fight against the US Government then I suggest you get out of the US and live somewhere else.
America is sick. S-i-c-k.
The NRA are nothing but bullys!!!!!!!!!! end of story!
It is foolish to believe that Obama is doing what is best for us. If you actually stop for moment in your life and go to the library get a book on the history of Hitler early days in office you will be surprised at the very similarity of their tactics. Maybe you should ask all the Jews, undesirables, Catholics and many others who died because of their gun rights being violated. Can you wait 20 minutes for law enforcement to get to your home to save you during a robbery? Would that guy shoot those kids at the school if he knew they were armed? I don't care what excuses Obama makes about guns but if it applies to the general public then the same needs to apply to him and his family. Just because you hold a higher seat in office doesn't make you anymore special, because we all bleed the same color.
NRA has the best fix and Obama dismissed it. Security at the school is what's needed. I have my own plan if intrested.
How in the world people are so ignorant of the fact that the president's kids face higher security risk from terrorists, kidnappers and extremists.
"What is undeniable is if there had been armed personnel at Sandy Hook School, that madman would have been stopped from killing many of those children."
Undeniable? What is to keep a single armed psycho from simply shooting the armed guard first then moving on? Your hypotheticals are not truths. What is truth is that an assault style AR-15 was used to murder twenty children and 7 adults. It could have just as easily been 8 with an armed guard included.
What a nation of sheeple. Soon the government will shear you. First your guns, then your gold and finally your lives. Don't believe it? Ask the Ukrainians, Kulaks, Armenians. The same people who ran the NKVD now run your government.
["But to go so far as to make the safety of the president's children the subject of an attack ad is repugnant and cowardly."]
But the white House can exploit children on their podium and that is some how noble? Well I guess that makes for good press.
The NRA just like the GOP is falling away from mainstream views, and deep into the fringe. This sort of spiteful nonsense proves how out of touch with the rest of the country they really are.
There are also kids and parents of kids who were killed in the audience.
the NRA will be happy only when they control every politician and every man, woman and child feels the need to pack heat.. what a sad world we are allowing this to become.. this is not a Second Amendments batlle.. it is an NRA battle to deceive and frighten folks... if you need an assault weapon to hunt, that's pretty pathetic.
NRA is running out of all options and losing their GUN MONEY! President's family must be protected no matter who rules the nation. A fifth grader knows the importance of protecting the President and a family.
All the legislation and gun free zones on the planet will not stop freaks from getting a gun and shooting up schools and movie theatres. The only thing that will stop that guy at that moment is the guy sitting in the theatre who had the guts to go out and get a carry permit and has the guts to stand up and protect you and everyone else there. Yes even you-gun free zone advocates. He will even protect you. In that dire moment, when you are left helpless in a huddled mass. He will stand up and end that nightmare and sadly, only then will you fully understand what this is all about.
And this coming from an eletists liberal that thinks he speaks for all of the nation and his kids are better than yours...they are under armed gunmen all the time and your not suppose to protect your kids because they aren't as good as ovomits are...try and take my guns!
What an ignorant ad. Of course Obamas children are protected by armed guards. They are the most high value kidnapping targets in the country. Who is going to pay for armed guards at every school? My childs elementary school can't even offer art and music because of funding issues let alone additional employees to be trained, issued a weapon, classes and continuing training. I don't recall Obama saying he was going to take away shotguns, handguns, or rifles... Just assault weapons and high capacity clips. Who can give me one good reason as to why an assault rifle and high capacity clips are needed by anyone other than our military?
I certainly think the ad is silly, but to call this ad repugnant but to not speak up just as loud when Mitt Romney was accused of basically committing murder is kind of sad. I am in no way condoning the ad, but the White House shouldn't throw too many rocks while they live in such a large glass house themselves.
Everyone is blasting the NRA for their video and the President did the very same thing by surrounding himself with children who wrote him letters. I guess everyone is a hypocrite these days.
Everyone is not a hypocrite. Some of us are wllfully ignorant of reality. They allow their believes to outweight the truth. Anyone who thinks that their guns can offer them protection during a home invasion is either misguided or delusional...not unless you walk around your home constantly packing and even then the bad guys would still have the element of surprise and the first shot.
His children did NOT have protection before he became a candidate. They were as much at risk then as any child in public schools.
Since the NRA and other gun owners argue about their Constitutional rights, they should be limited to the kinds of guns used at the time the Constitution was written. Single shot, manual guns. And since when do you need an assault rifle to hunt game? And who needs more than a pistol and a rifle for personal protection in the home? Most of these mass murderers has easy access to multiple guns in the home. Today is NOT the same as it was when the Constitution was written and amended.
Recent days NRA far away from their talking points, are they confused? Is NRA losing its battle?
The NRA is despicable! They have shown their true colors lately and it is not a pretty sight! They should be ashamed of the themselves.
Would the NRA support taking away the second admendment rights from mentaly ill people?? We have already taken away the rights of fellons. How about children's rights???