Washington (CNN) – A television ad from the National Rifle Association which features President Barack Obama's children elicited a sharp, angry response from the White House Wednesday.
"Most Americans agree that a president's children should not be used as pawns in a political fight," Press Secretary Jay Carney said in a statement. "But to go so far as to make the safety of the president's children the subject of an attack ad is repugnant and cowardly."
The ad, which the NRA said is airing on the Sportsman Channel, was announced Tuesday. It calls Obama a hypocrite for being "skeptical" about placing armed guards at schools, while his own two daughters are protected by the U.S. Secret Service.
"Are the president's kids more important than yours?" a narrator says in the 30 second ad. "Then why is he skeptical about putting armed security in our schools, when his kids are protected by armed guards at their school."
In the ad, the narrator only mentions Obama by name, but it also features images of Vice President Joe Biden, Sen. Dianne Feinstein, New York City Mayor Michael Bloomberg and NBC anchor David Gregory.
Bloomberg is an influential voice in favor of stricter gun laws and has dipped into his personal fortune to help fund a lobby campaign, and Feinstein, a California Democrat, is helping spearhead a congressional effort to enforce tougher gun laws.
The introduction of Obama's children into the gun debate further demonstrates the high stakes in this very complicated and emotional issue about how to weigh Second Amendment rights with the safety of citizens following several high profile killings, including the recent massacre of 20 children and six educators at a Newtown, Connecticut elementary school.
As advocates for new gun restrictions pledge to pressure Congress to pass new laws, the NRA and other like-minded gun rights groups and conservative organizations have said they will fight any changes to the current gun laws.
"Stand and fight sums up what Americans need to do to preserve our Second Amendment freedom," NRA spokesman Andrew Arulanandam told CNN.
The NRA is not ruling out expanding the buy to air the commercial elsewhere.
Using the potus children??? Obama does the same with our children, seems pretty even to me.
You gotta love Circus Obama Maximus. Tailor-made for the brainwashed American boobtube tribe.
Funny you didn't hear from the Liberal machine nor Obama when Sarah Palin's kids were being dragged through the mud
This is just the beginning.
DAVE! No one is saying your kids are not as important as his. The fact is you are not as important as the President and his family must be protected to prevent him from being attacked through his family.
But you are not as important to the country as the President is (in your little mind maybe you think you are). The Secret Service protects the President's children, like the President and his wife, against kidnapping and assasination, which would be detrimental to the country. I doubt if you are important enough to be a target of terrorists, criminals and gun-nuts.
"Most Americans agree that a president's children should not be used as pawns in a political fight,"
I don't think ANYONE's children should be used as pawns in a political fight, so why did Obama use them to prop up his executive order press conference? Hypocrasy much?
Why aren't the President's children in bounds on this issue.....he is certainly using the children we lost and the ones who wrote letters, likely prompted by ther left wing parents, to advance his agenda. He wants so do "everything" he can to get his way, so why is it "repugnant" for the other side to do the same? I guess hypocrisy IS the right word
Stupid NRA. The President's children are protected by armed guards because they are in MUCH GREATER DANGER than my kids on a daily basis. Bringing the President's children into this nastiness just goes to show you how craven and cowardly the leadership at the NRA really is...
Dave and bruce, you are just a repugnant as the NRAs ad. It is people like you that disgust the majority of Americans and the world
And if we put armed guards in every school, who is going to pay for the insurance liability of these gun-happy cowboys? I live in Texas and I own several guns. There is no need to have an assault weapon.
As I have stated for the past month, there are only four words for those who want their kids being educated inside of an armed bunker. "Home Schooling" "Private Schooling" Take your pick.
I do not want my kids killed when some "good guy" starts firing his weapon, kills innocent people, and then never has to stand trial because he was "scared and simply standing his ground." That scenario is the real disaster waiting to happen if you do what the NRA wants.
If the NRA shouldn't use kids for their political attack, then why should the president be allowed to use children for his political agenda like he was doing today.
"But to go so far as to make the safety of the president's children the subject of an attack ad is repugnant and cowardly." Oh...well, that answers the question as to whether or not the president's kids are more important than mine...
Luckily my children are not targeted by terrorist organizations for kidnapping. The NRA is not comparing apples to apples here.
Yes his kids are more important than yours, mine and most other people's in the world.
One can only hope all the people against gun reform get their kids shot. There are just certain people who should have been allowed to breed.
The ad is in very poor taste. I hope some NRA members are equally embarassed by this as many responsible gun owners are
"Most Americans agree that a president's children should not be used as pawns in a political fight," Press Secretary Jay Carney said in a statement.
Agreed. No children should be used as pawns in a political fight. But, the president and his administration have well crossed that line. So, stop your whining and see truth for truth.
What is repugnant is this this president trying to be King, Emperor and dictator all rolled in one. Enough is enough I've had a belly full of this this man
Every president's family is protected by the Secret Service. Stupid argument and disrespectful.
your kids are important to you, not to the USA
Attacking President Obama through his kids? Could the NRA stoop any lower? Now you know they've lost the battle and the war. "Repugnant" is certainly the word for these selfish, bottom feeding, unpatriotic weasels.
NRA: Don't you go messing with Malia and Sasha! Nothing positive to contribute to the debate so they are throwing up mean spirited ads meant to attack and divide. Typical NRA tactics. Armed guards in schools – whether you're for or against, have nothing to do with the proposals our President and Vice-President are putting forward.
The NRA isn't just despicable, they can't put together a reasoned argument that holds water. Take the basis of the ad as an example... the people with guns who hang around the president's kids have all undergone extensive BACKGROUND CHECKS. Background checks being one of the reasonable and prudent gun control measures the NRA opposes and the President just signed because this dysfunctional congress can't get anything reasonable and prudent done.
Of course people who walk around with guns capable of killing 20 kids in 30 seconds should undergo background checks – duh.
When did the Republican Party decided they were going to say "Hell No!" to all that is reasonable and prudent.