Washington (CNN) – A television ad from the National Rifle Association which features President Barack Obama's children elicited a sharp, angry response from the White House Wednesday.
"Most Americans agree that a president's children should not be used as pawns in a political fight," Press Secretary Jay Carney said in a statement. "But to go so far as to make the safety of the president's children the subject of an attack ad is repugnant and cowardly."
The ad, which the NRA said is airing on the Sportsman Channel, was announced Tuesday. It calls Obama a hypocrite for being "skeptical" about placing armed guards at schools, while his own two daughters are protected by the U.S. Secret Service.
"Are the president's kids more important than yours?" a narrator says in the 30 second ad. "Then why is he skeptical about putting armed security in our schools, when his kids are protected by armed guards at their school."
In the ad, the narrator only mentions Obama by name, but it also features images of Vice President Joe Biden, Sen. Dianne Feinstein, New York City Mayor Michael Bloomberg and NBC anchor David Gregory.
Bloomberg is an influential voice in favor of stricter gun laws and has dipped into his personal fortune to help fund a lobby campaign, and Feinstein, a California Democrat, is helping spearhead a congressional effort to enforce tougher gun laws.
The introduction of Obama's children into the gun debate further demonstrates the high stakes in this very complicated and emotional issue about how to weigh Second Amendment rights with the safety of citizens following several high profile killings, including the recent massacre of 20 children and six educators at a Newtown, Connecticut elementary school.
As advocates for new gun restrictions pledge to pressure Congress to pass new laws, the NRA and other like-minded gun rights groups and conservative organizations have said they will fight any changes to the current gun laws.
"Stand and fight sums up what Americans need to do to preserve our Second Amendment freedom," NRA spokesman Andrew Arulanandam told CNN.
The NRA is not ruling out expanding the buy to air the commercial elsewhere.
By the way, I haven't even seen the ad. Nor do I care about its content. I'm merely frustrated at the hypocrisy of his statement as I watch my 2nd amendment rights take an assault in the name of a tragic incident involving children. This was a social accident. Meaning that 99.99999999% of people would never, ever want this to happen. You don't use this as a vehicle for a political agenda that undermines the fabric of our national, local, and individual independence and security. I'm appalled that his only job is to uphold the constitution and he's the one assaulting it. If they are calling him a hypocrite, they speak the truth, without regard to any pictures of his kids or their guards.
You mean Palin who put bulls-eye markers on several politicians including Mrs Gifford???
From an unbiased non-parent, Yes, his children are more important than yours. Just like Bush's children were more important that yours when he was in office. It's the "First" family... Ask a kidnapper who they would rather have.
As governor of California, Ronald Reagan signed the Mulford Act, which prohibited the carrying of firearms on your person, in your vehicle, and in any public place or on the street, and he also signed off on a 15-day waiting period for firearm purchases. After leaving the presidency, he supported the passage of the Brady bill that established by federal law a nationwide, uniform standard of a 7-day waiting period for the purchase of handguns to enable background checks on prospective buyers. He urged then President Bush to drop his opposition to the bill.
Because international terrorists and assassins only come for uneducated 6 year old's in Mississippi.
Well, Truth hurts don't it folks. You liberals got B slapped and you don't like it do you. There are 22 armed SS agents guarding obama's kids right now. How many are guarding YOUR kids, right now? ZERO! So WHO'S kids are worth more in the eyes of your glorious leader?
To the Sons of Light and Sons of Darkness, I am your mother, the Milky Way.
From my star dust a nebula was formed, and from that nebula, the star dust became compressed under the effects of my gravity. From my gravity, the pressure and heat ignited your sun, the giver of light. My star dust, from where you came, gives you energy which gives you food which gives you the required system that gives you money. I surround you on everyside. You have no money or life without me. You cannot exist without me, your Creator.
You have a fiduciary responsibility to represent your mother well and honor her, and in communications about Andromeda, you are not to speak about that which you do not know.
This is really low. The NRA has lost any shred of legitimacy.
And I agree with "bob": no one needs an assault weapon. I grew up in Texas. I hunted to feed my family. I also learned anyone who needed a semi automatic – much less and assault weapon – to fell a deer should get their meat from the butcher.
People seem to be missing the point entirely (not surprising though).
POTUS and the POTUS' family ALREADY have armed protection.
The SCHOOL they attend (as well as Davy Gregory and other members of the gun control crowd) has armed guards ONT ITS OWN.
The hypocrisy is that the elitists who think the great unwashed should be in gun-free killing zones while their children go to schools with armed guards.
Remember, "All animals are equal, but some animals are more equal than others."
The NRA threw down the gauntlet and attacked the president. So now my greatest hope for my family is that the NRA will finally be marginalized and it's members will dump Wayne and David. I believe the members of the NRA have been duped for over 20 years by it executive leaders and it is time for them to oust these two and get new leadership.
Yes let's get armed cops at every school. Then we can have accidental shootings of students for the crime of reaching for a stick of gum.
The Obama's school has 11 armed guards PROVIDED FOR AND PAID FOR BY THE SCHOOL, not by the secret service. This is a school that provides armed guards regardless of whether the first family's children attend there or not. That is the NRA's point.
Think what you may of the NRA's ad, but attacking that ad on the basis that Obama's kids "deserve" more protection because they're the first family, or bringing the Secret Service into the discussion, are red herrings.
Think what you may of the NRA's ad, but attacking that ad on the basis that Obama's kids "deserve" more protection because they're part of the first family, or bringing the Secret Service into the discussion, are red herrings.
I agree that the children should stop being used as political pawns on both sides of the debate. I find it comical that the White House ironically called out the NRA after Obama chose to use the children's letters, CNN has continued to use their faces and the story as a sounding board.. Pot meet kettle!
The NRA is horrible, despicable, out of bounds. They do not dictate to the American people what we want and they cannot tell us to shut up. I am a veteran and I withdrew my membership and will never subscribe to NRA again – ever! Any self-respecting, honorable, man, woman, mother, father, grandparent should tell this organization to get the "H..." out of their lives.
The truth hurts, doesn't it Obama?
I don't know if CNN will deign to post my previous comment, but I would like to be on the record as saying that the hate for THIS President has a lot to do with his race for those in the lower economic echelons, but for those in the top 2% it has to do with the very REAL threat that he presents to their status quo. Their bank accounts. Their profits. Their poltical coffers. THAT is where the hate that these polticos, pharmaceutical companies, insurance companies EVERYBODY that's been on the gravy train at OUR EXPENSE is threatened by this man. May God bless him.
And as you can now witness they are not beneath surreptitiously fanning that same hate, that "they are different from us" malarchy to extend to his yound daughters.
The NRA needs to take down that ad. IMMEDIATELY.
They might as well be daring one of our many resident American psychos to do the unthinkable.
Repugnant and irresponsible.
The welfare of the President's children have an impact on national security. That should be fairly obvious. The Secret Service is there to mainly guard against abduction not assassination. This is not a matter of whose kids are more important. The NRA and gun lobby are desperate. I own a Mossberg 590 and a shotgun is probably the best gun to defend a home invasion. While the NRA claims to be protecting individual gun rights, all their recent actions have actually put those rights at risk.
And what was the exact purpose of having all these kids there dfor his press confeence ? Let me help you. GRANDSTANDING...the community organizer is a hypocrite. If this loser would have acted as fast as he did with regard to Benghazi security we would still have Ambassador Stevens. The blood is on his hands and this is one big distraction again.
I'm hoping the NRA memebership becomes as socially acceptable as smoking. This kind of thing can only help. I truly believe those who buy into their bullfeces are a very small minority of Americans. Time for the resty of us to shut them down.
POTUS kids have to be protected as they are the First Family. Ed is not playing with a full deck
Obama is repugnant for taking away Americans freedoms that have been enjoyed for well over 200 years. When it comes to guns, he's about as ignorant as they get.
I would like to buy a machine gun. What state would allow me to do that?
Putting more armed guards in schools does not work. In Columbine, there were 2 armed guards and they were two of the first people shot. What chance does a rent a cop with a 9mm have against an AR-15? And why hasn't anyone questioned the NRA on it?
Yet the Prez holds a press conference surrounded by kids.