(CNN) - Sen. Marco Rubio appears to be capitalizing on his really awkward reach for water Tuesday night on national television, as he gave the Republican response to President Barack Obama's State of the Union address.
The senator from Florida and possible 2016 GOP presidential hopeful was quick to react to the much talked about incident, which went viral on-line, and may be able to gain politically from all the attention.
Rubio's political action committee, Reclaim America PAC, which was founded by the senator to help elect conservatives to public office, emailed supporters Wednesday night offering an "official line of Marco Rubio water bottles."
The pricetag? $25.
An official with the PAC told CNN Thursday morning that 2,000 of the water bottles had been sold since 8 pm E.T. Wednesday night.
"If you've watched the media coverage … you might think that Marco spent the entire time gulping gallons of water," the missive to supporters read, arguing the media focus on the sip was intended to distract from the Florida Republican's message.
"What he said was too conservative, too convincing and frankly too inspiring for some in the media and their liberal allies," the letter said. "So instead of attacking his message they attack the messenger. We've seen it before but it won't work this time."
"Don't get angry at the liberals who want to bury what Marco said. Laugh at them," the note concluded, with a link where backers could purchase the Rubio-branded water bottles.
Rubio himself pitched the water bottles to his Twitter followers, and the episode has increased his number of followers.
"Picked up over 13,000 new followers on #twitter since last night! Im going to start drinking #water in the middle of all of my speeches!" said Rubio on Twitter Wednesday afternoon.
– CNN's Paul Steinhauser and Kevin Liptak contributed to this report