(CNN) - Following through with efforts to refigure the GOP's messaging, the Republican National Committee chairman is traveling west this week to talk to minority voters and technology experts, RNC spokeswoman Kirsten Kukowski confirmed Monday.
On the four-day trip, Reince Priebus will stop in Denver to hear Hispanic voters and GOP activists before heading to Los Angeles on Tuesday to meet with Hispanic and Asian voters.
Next on his itinerary is San Francisco for meetings with technology experts, including a stop by Facebook. He'll also go to Seattle in a visit that focuses on early voting. Washington state became the first state last year to offer voting registration via Facebook.
Priebus was re-elected to a second term as GOP chair last month. Kukowski said the chairman's trip will focus on "how we better engage with minorities and how the Republican Party can better use technology to win elections."
Since the party lost the presidential race and major Senate races in November, the GOP has undergone an intense review of how to change the way it presents conservative ideas. Among the introspection, Republicans have had an internal debate over how to better harness technology to expand its outreach.
"We're right on the economics but I think its time to inspire with a smile, talk to every American no matter what state you're in and start building a party through the concept of addition and multiplication not division and subtraction," Priebus said last month on CNN's "The Situation Room with Wolf Blitzer."
But Stuart Stevens, Mitt Romney's top campaign strategist, said in an interview that aired Sunday he ultimately takes responsibility for Romney's loss.
However, Stevens argued it's still appropriate at this point for Republicans to be upset.
"It's good that people are angry. You know, I played a lot of sports. It's the worst thing to be in the – a losing locker room and people aren't upset," he said on CNN's "Reliable Sources." "This is a moment we should be going through. It's good."
Roll Call first reported Priebus' trip.
- CNN Political Editor Paul Steinhauser and CNN's Gregory Wallace contributed to this report.