(CNN) - Texas, 38 electoral votes and all, goes for the Democratic nominee for president.
That's the vision of Battleground Texas, a new group of former Obama campaign aides seeking to turn the Lone Star State into a political battleground, where Democrats go head to head with the dominant Republicans and are – at least – competitive.
And "when the time is right, we'll have a competitive statewide" election, said Jeremy Bird, former National Field Director with Obama's campaign and a senior adviser to the Battleground Texas project.
Some Texas democrats are more than optimistic it could happen soon. Tanene Allison, communications director for the Texas Democratic Party, says their operation shares Battleground Texas' goals and thinks "absolutely in 2016 we'll be considered a battleground" where Texas is a state that candidates must visit on the road to the White House.
But is it all talk? After all, Texas hasn't gone for a Democrat on the presidential ballot since 1976, when Jimmy Carter narrowly won the state over Gerald Ford.
Bird says his group will inject some blue energy in the state, applying the techniques his candidate used to win two presidential elections, including sweeping the states political analysts agreed were electoral battlegrounds.
"This program will make Texas a battleground state by treating it as one," he said on a Tuesday conference call with reporters, mentioning plans for voter registration and digital efforts aimed at expanding the base of Democratic voters in Texas. "Grassroots voices are already changing this country on a scale that was unheard of in this country a few years ago."
He declined to predict a date when the state would go for the Democratic presidential candidate but said his group will be preparing a climate favorable to democrats on the county level, then for the state senate and evaluate "how the field shapes out for the bigger statewide races."
"We'll be working on things in 2014 for sure," he said.
There was a time several decades ago when Texas was Democratic. But, Bird pointed out, Democrats have lost all of the most recent 100 statewide elections dating back to 1996.
In 2012, GOP presidential nominee Mitt Romney won the state 57% to 41% by a margin of nearly 1.3 million votes. President Barack Obama carried only 26 of the state's 254 counties.
Most recently, said Allison with the state Democratic Party, Texas has been "treated like an ATM" for the national Democratic effort. She said their party "enthusiastically welcomes Battleground to Texas" and is launching its own political infrastructure to put counties with Democratic potential in their column, and begin to work at more red regions.
By 2014, she said, the difference will begin to show.
Texas is a large state with over 26 million people including a significant Hispanic population – a voting bloc which nationwide voted disproportionately for Obama and Democrats last year. The Texas Democratic Party last year elected the state's first Hispanic party chairman.
San Antonio Mayor Julian Castro found himself in the national spotlight last year when he spoke at the Democratic National Convention and told Democrats, "Texas may be the one place where people actually still have bootstraps, and we expect folks to pull themselves up by them. But we also recognize there are some things we can't do alone. We have to come together and invest in opportunity today for prosperity tomorrow."
He is seen as a rising star in the party and lent his voice to the Battleground project.
"This is not just about demographics," he said on the conference call. "It's really about getting folks to participate in American democracy."
Texas, he said, has people of "different backgrounds, different voices that truly represent the America of the 21st century" and predicted to reporters that "on the second Tuesday in November in the not too distant future, that you will be announcing that Texas [has] gone to the Democratic nominee for president of the United States."
– CNN's Paul Steinhauser and Ashley Killough contributed to this report