(CNN) - It may have been a foregone conclusion, but Stephen Colbert formally endorsed his sister in her bid for Congress Wednesday.
The comedian – who appears on his nightly show as a conservative pundit – joked he was ready to join the "poster committee" for sister Elizabeth Colbert Busch's campaign in South Carolina, pulling out some Elmer's glue and glitter to whip up a sign.
He said his endorsement was prompted by a segment on Wednesday's MSNBC program "Morning Joe," where host Joe Scarborough praised Colbert Busch's rival in the South Carolina House race Mark Sanford.
"This morning was just pure infomercial for his old buddy, Mark Sanford," Colbert said.
Sanford is the former governor of the Palmetto State who admitted to carrying out an extramarital affair in 2009. Before admitting to secretly traveling to Argentina to be with his girlfriend, Sanford explained his prolonged absence from public life by saying he was hiking on the Appalachian Trail.
Colbert took particular exception to co-host Mike Barnicle's assertion that "a lot of people, no matter where they are in the ideological spectrum were struck by your honesty a few years ago."
"Was there any fear of that honesty coming back and playing a perilous role in your political future?" Barnicle asked Sanford in the MSNBC interview.
Colbert joked that question was the equivalent of saying: "When Sanford finally resurfaced, the first thing that everyone thought was 'Man, that guy is being so honest about how much he lied.'"
His sister, by contrast, is "a business woman" and "a job creator," Colbert said. Colbert Busch is an official with Clemson University's wind turbine drive testing facility.
"When raising three children on $14,000 a year, (she) went back to school, built a 20-year career in international trade, and is now leading Mark Sanford in two consecutive polls!" he proclaimed, though the graphic shown on screen was inaccurately labeled "South Carolina Senate Race."
Meanwhile, Sanford is touting an endorsement from Ben Frasier, Colbert Busch's rival in the Democratic primary. He won only 4% of ballots cast – or 682 votes – in March's election.
"I am a Democrat, but a conservative one, and I am supporting Mark because I don't think Elizabeth represents the conservative values of this district," Frasier said in a statement. "I know Mark to be a man of integrity who will represent the District well. I am crossing party lines to make this endorsement because with all due respect to Elizabeth she is just too beholden to the political left to represent the Lowcountry effectively."
CNN's Virginia Nicolaidis contributed to this report.
"Colbert joked that question was the equivalent of saying: "When Sanford finally resurfaced, the first thing that everyone thought was 'Man, that guy is being so honest about how much he lied.'"
How refreshing to see humor in campaigning. You go, Elizabeth!
It's amazing how easily conservatives defended Sandford from stepping down in 2009, and how casually they ignore the fact that the man went AWOL from his job. Republicans are making it all about Sanford's infidelity because they would rather not talk about Sanford's treasonous deriliction of duty as Governver of SC.
Translation, im a republican posing as a democrat, in an effort to trick you into voting against her, stay tuned
"I know Mark to be a man of integrity who will represent the District well. I am crossing party lines to make this endorsement because with all due respect to Elizabeth she is just too beholden to the political left to represent the Lowcountry effectively."
Integrity? Ha! He misused taxpayer money. I can care less about Senor Argentina's affair, but that misuse of taxpayer money is where I draw the line. Boy oh boy I hope Jenny Sanford does an ad on behalf of Ms. Colbert-Busch.
A whopping 4%, why would anyone listen to him, he has no clue, and sanford, well, let them waste their money, and if you vote him in, dont bitch about it later, when he sells you out for campaign cash, rick snyder anyone
amazing repos support adultery . This is their idea of integrity??? Colbert is supporting his sister. Family first and anyone would be a welcome relief over the awol Sanford. How quickly the right forgets when it is one of their own. I guess he has been forgiven by God. Right!
Maybe we should be concentrating more on what Elizabeth Colbert Busch offers to her constituents rather than what her brother thinks. I am tired of celebrity involvement in politics. Let the woman speak for herself!! That said, I hope she wallops Sanford. A man like that should be censured from office, pure and simple.
And CNN is wasting our time with fluff like this because to report on things like Cuccinelli essentially trying to get the SCOTUS to overturn Lawrence v. Texas would threaten their carefully constructed false equivalencies.
"I am crossing party lines "
No you're not. Nobody believes posts attempting to create the appearance of that kind of partisan exodus..
Only in American politics would a man who cheated on his wife, ducked his responsibilities to get some nooki and misused taxpayer money be called honest. I wonder what people call a dishonest politician?