New NRA web ad: listen to police, not Obama
April 17th, 2013
08:05 AM ET
1 year ago

New NRA web ad: listen to police, not Obama

(CNN) – On the day the Senate begins votes on new gun control measures, the National Rifle Association said they were launching web ad casting President Barack Obama's proposals as detached from the reality faced by America's law enforcement officers.

The 30-second spot, which the NRA says it will spend $500,000 to place on websites like the Drudge Report, the Washington Post, and Hulu, uses polls of police officers showing little support for increasing background checks and banning assault weapons.

"President Obama and Mayor Bloomberg are pushing gun control. But America's police say they're wrong," a narrator says in the ad. "Seventy-one percent of the police say Obama's gun ban will have zero effect on violent crime. Eighty percent of police say more background checks will have no effect. Ninety-one percent say the right answer is swift prosecution and mandatory sentencing. Tell your senator to listen to America's police instead of listening to Obama and Bloomberg."

The poll cited in the spot comes from PoliceOne, an online news site for police officers. The site states "More than 15,000 officers completed the survey, which was promoted by PoliceOne exclusively to its 400,000 registered members, comprised of verified law enforcement professionals."

A coalition of law enforcement groups responded negatively to the ad Wednesday, saying it mischaracterized the views of their profession.

"Only law enforcement speaks for law enforcement," wrote Baltimore County Police Chief Jim Johnson, who chairs the National Law Enforcement Partnership to Prevent Gun Violence. "We hope that members of Congress will listen directly to law enforcement and not those who purport to represent us but do not."

Earlier this year, an NRA ad drew sharp criticism for referencing the president's children. Attacking Obama as an "elitist hypocrite," the commercial asked why he opposes the idea of placing armed guards in every school-a proposal pushed by the NRA-yet his own children attend a school with similar security.

Pro-gun control groups have also been airing their stance on in television ads. The organization backed by New York City Mayor Michael Bloomberg went up with a spot last week in seven states and Washington, D.C., urging viewers to call lawmakers to convince them to vote for a measure expanding background checks on gun sales.

That effort – which was the product of a bipartisan deal in the Senate last week – goes up for a vote Wednesday, along with a number of other gun control amendments.

Like the NRA spot, the ad from Mayors Against Illegal Guns used polling to drive home its point; namely, national surveys showing 9-in-10 Americans support strengthening background checks.

"Some Democrats and Republicans are coming together to support comprehensive background checks on gun sales. That will protect the Second Amendment and help keep guns out of the hands of dangerous criminals," the ad says.

The senators targeted in the spots from Bloomberg's group were Republicans Saxby Chambliss and Johnny Isakson of Georgia; Dan Coats of Indiana; Dean Heller of Nevada; Kelly Ayotte of New Hampshire; and Lamar Alexander and Bob Corker of Tennessee.

Two Democratic senators were also included – Mary Landrieu of Louisiana and Heidi Heitkamp of North Dakota.

Meanwhile, two Democratic-aligned organizations - the Democratic National Committee and Organizing for Action, the group formed from Obama's presidential campaign - were sending emails to supporters urging them to call lawmakers asking for a "yes" vote on the background checks measure.


Filed under: Gun control • NRA
soundoff (196 Responses)
  1. vincent

    Is the NRA a foreign entitie? Just like Al Qaida can't even acknowledge that the position Obama holds is PRESIDENT. So it should be President Obama. No one says Bush in reference to President Bush.

    April 17, 2013 11:34 am at 11:34 am |
  2. rs

    The NRA is the pimp for the gun industry. Last I knew, they were not elected as legislators to Congress. This is why I WILL NOT VOTE for anyone with anything resembling a "favorable" NRA rating- it just means that Congressman has been bought off.

    April 17, 2013 11:35 am at 11:35 am |
  3. Malory Archer

    The site states "More than 15,000 officers completed the survey, which was promoted by PoliceOne exclusively to its 400,000 registered members, comprised of verified law enforcement professionals."

    +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

    So, of the millions of LEOs in America this group has 400,000 members and 15k participated in the survey. Hmmm. Wonder how many of their members belong to one of those under the radar militia groups.

    April 17, 2013 11:38 am at 11:38 am |
  4. ghostriter

    Laughable. How many battles will conservatives lose over not being too bright? Do they realize it won't be 24 hours before a poll of police will be done to show otherwise?

    Not ony argument against this bill is valid. Surprisingly, if you actually listen to gun nuts' complaints, you will find that they agree with a common sense solution. Background checks alone won't do it. A registry to track guns would stop 90% of straw buyers. And the only thing stopping a registry is the gun nuts....

    I seriously think it's a marketing problem. If someone put out a report that illegals were able to purchase guns, conservatives would probably enforce a national registry overnite. Maybe if we required states to keep their own registries....

    April 17, 2013 11:38 am at 11:38 am |
  5. GI Joe

    I'm sure the police can't wait for domestic abuse call and open the door to face an AK-47, with a drunk, drugged up man standing there aiming it at him.

    Who the heck do you think is buying those lies?

    April 17, 2013 11:39 am at 11:39 am |
  6. us_1776

    Number of gun owners in US: 100 million
    Number of NRA members: 4 million

    NRA has been steadily losing membership as a percentage of gun owners for the past 40 years.

    .

    April 17, 2013 11:39 am at 11:39 am |
  7. us_1776

    LaPierre is a raving paranoid schizophrenic.

    The man is in need of serious mental health treatment.

    .

    April 17, 2013 11:40 am at 11:40 am |
  8. GI Joe

    I have yet to meet a policeman that wants to open the door on a call and face an AK-47.

    April 17, 2013 11:43 am at 11:43 am |
  9. Dennis

    Jerking motions are a way of life for the GOP and NRA.Calloused hands are the end result.

    April 17, 2013 11:45 am at 11:45 am |
  10. Sniffit

    "NRA has been steadily losing membership as a percentage of gun owners for the past 40 years."

    Well, until Newtown happened and the NRA responded to it by cutting membership fees by 70% so they could get new membership and claim that people were joining to protest the talk of new gun safety legislation.

    April 17, 2013 11:45 am at 11:45 am |
  11. rs

    If someone put out a report that illegals were able to purchase guns, conservatives would probably enforce a national registry overnite.
    _______________________
    This is EXACTLY what is happening in Arizona with Gun Shows. Cash lets you walk away with a firearm, no questions asked, no background check.

    April 17, 2013 11:46 am at 11:46 am |
  12. Dan5404

    Wayne LaPierre and his cronies leading the NRA are among the biggest liars in the country. The survey is not accurate and is orchestrated by the NRA by picking a smaller group of sympathetic policemen, not the majority.. Most local police authorities are all for the background checks. By opposing the closing of loopholes in gun laws, the NRA and GOP are supporting deadly violence by criminals, mentally ill people, terrorists, gang members and drug cartels to freely buy weapons without any kind of check and often no name taken and no paperwork at all. It's all because the NRA leaders are lobbyists representing gun manufacturers, not the majority of people, or even of their own organization.. It is a fact that a huge majority of Americans support the gun checks. But, through political bullying, threats, lying and expenditures on fake propaganda, they align paranoid and cowardly legislators to go against the will of the American people It is a national disgrace.

    April 17, 2013 11:48 am at 11:48 am |
  13. Sam

    @vincent, were you born in 2009? "nobody said Bush"? You've got to be pooping me with that statement. Nice try though, I'm sure you fooled a number of 5 year olds.

    April 17, 2013 11:51 am at 11:51 am |
  14. mouse234

    This is from the NRA's own web page. it was not founded to protect 2nd amendment rights for anyone

    Dismayed by the lack of marksmanship shown by their troops, Union veterans Col. William C. Church and Gen. George Wingate formed the National Rifle Association in 1871. The primary goal of the association would be to "promote and encourage rifle shooting on a scientific basis," according to a magazine editorial written by Church.

    April 17, 2013 11:53 am at 11:53 am |
  15. ug

    Never listen to obama or any lib forthat matter...

    April 17, 2013 11:56 am at 11:56 am |
  16. Mel

    Ask Al Gore about the NRA in the 2000 presidential campaign. He still has the tire tread marks across his back.

    April 17, 2013 11:58 am at 11:58 am |
  17. Jmaes

    NRA is a joke, that civil right they are protecting has 22,000 laws against it across the us. Not exactly doing their job to of keeping it "shall not be infringed". They need to step out of the way and lets someone in there that can protect our civil rights.

    April 17, 2013 12:00 pm at 12:00 pm |
  18. Ohyeah

    So, lessee, there are 400,000 members claimed by this group. Of that 400,000, only 15,000 bothered taking the "survey." That means that if every one of those 15,000 taking the survey supported this idea, that still represents less than 4% of the overall total.

    If anything, I would have to argue that this survey reveals how little support this idea actually has.

    April 17, 2013 12:00 pm at 12:00 pm |
  19. AZDesert

    A whopping 71% of law enforcement officers say Obama’s gun ban will do NOTHING to stop violent crime. An even larger 80% say that more background checks will have ZERO effect. And an overwhelming 91% of law enforcement officers say that prosecutions and mandatory sentencing is the best way to combat violent crime.

    April 17, 2013 12:03 pm at 12:03 pm |
  20. rs

    mouse234

    This is from the NRA's own web page. it was not founded to protect 2nd amendment rights for anyone

    Dismayed by the lack of marksmanship shown by their troops, Union veterans Col. William C. Church and Gen. George Wingate formed the National Rifle Association in 1871. The primary goal of the association would be to "promote and encourage rifle shooting on a scientific basis," according to a magazine editorial written by Church.
    ____________
    This just demonstrated how perverted the NRA has become- that ship sailed along time ago. For the NRA it is now all about guns for everyone and chaos in the streets. They are our al-Queda.

    April 17, 2013 12:09 pm at 12:09 pm |
  21. SkiOne

    How can anyone say that expanded background trips won't reduce straw purchases? are they saying no-one who would otherwise not be able to purchase a gun doesn't go to gun shows now? Its an absurd notion.

    April 17, 2013 12:12 pm at 12:12 pm |
  22. luke,az

    F orget the nra

    April 17, 2013 12:15 pm at 12:15 pm |
  23. Lol

    I would not listen to the police. In amazed that we Americans get so offended when people call us stupid. We give our least educated citizens the heaviest power and total control of the law....

    April 17, 2013 12:16 pm at 12:16 pm |
  24. TKO

    The VAST majority of police chiefs and commissioners–those who RUN the police departments–favor stricter gun laws. Cops are often the ones killed by illegal and quickly obtained guns. Voting against background checks is suicidal.

    April 17, 2013 12:20 pm at 12:20 pm |
  25. Mike C.

    @AZDesert
    A whopping 71% of law enforcement officers say Obama’s gun ban will do NOTHING to stop violent crime. An even larger 80% say that more background checks will have ZERO effect. And an overwhelming 91% of law enforcement officers say that prosecutions and mandatory sentencing is the best way to combat violent crime
    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
    The police chief of Jacksonville, Florida (John Rutherford) said almost exactly the same thing in a television interview about two months ago. He endorsed relentless enforcement and prosecutions through the use of existing gun laws.

    April 17, 2013 12:22 pm at 12:22 pm |
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