(CNN) – The Democrat hoping to oust New Jersey Gov. Chris Christie released her first television ad Wednesday.
New Jersey State Sen. Barbara Buono, already outspent by her opponent in ad money, used the spot to not only introduce herself but to take a few swipes at the Republican governor, who's up for re-election in November.
"To hear Governor Christie tell it, everything in New Jersey's going just fine," the Democrat says in the ad. "Well I see another New Jersey."
She points to the state's unemployment rate; at 8.7%, the jobless rate stands well above the national rate of 7.5%. Buono also bemoans rising property taxes and college tuition costs in the Garden State.
Buono's campaign spent $1 million on the ad buy that begins running this week, a campaign official confirmed. Politico first reported the story.
Christie's campaign released their third television ad Wednesday, going after Buono's record as a budget official in New Jersey. The spot notes new taxes enacted during her tenure, and spending increasing.
"In just two short years, Senator Buono voted to increase taxes and fees 23 times, while overseeing a $13.4 billion increase in state debt, and the stunning loss of 240,000 of our families' jobs," said Christie's campaign Press Secretary Kevin Roberts.
With two major media markets–those of New York City and Philadelphia–covering most New Jersey, purchasing ad time can be expensive, with millions of dollars required to buy substantial time in the area.
Christie, for example, spent $1.2 million on his first re-election ad earlier this month.
Polls indicate the incumbent governor has a strong advantage over Buono, with the most recent Quinnipac University poll showing Christie ahead by Buono, 58% to 26%.
One of Buono's biggest challenges is boosting her name recognition. She released a web video earlier this week taking a light-hearted approach in telling viewers how to pronounce her name.