(CNN) – Texas Gov. Rick Perry has been courting gun manufacturers in states that have enacted tougher gun laws, and next week, he's taking his message on the road.
Perry will travel to Connecticut and New York to meet with business leaders in the firearm industries, his office announced.
Before Perry’s four-day trip, a public-private group called TexasOne began running two television commercials in both states on Monday, touting Texas as a welcoming climate for gun manufacturers.
The campaign emphasizes that Texas levies no state income tax, while the state income tax in New York can range from 4% to 8.8%. The $1 million ad buy will run for one week, and Perry's office said no state tax dollars will be used for the trip or the advertising.
Perry made a similar scouting trip to California earlier this year after an ad campaign to draw business from the state, but his focus wasn't on gun makers.
Shortly after Connecticut passed a package of stricter gun laws in April, PTR Industries of Bristol said that it planned on leaving the state by the end of summer.
Colt Manufacturing, located in West Hartford, has also expressed concerns.
"Our first choice is to continue to work and build here," CEO Dennis Veilleux told CNN's Wayne Drash. "But our customers will not buy our products made and distributed from a state that doesn't respect their Second Amendment rights."
Connecticut’s law adds more than 100 guns to the state's list of banned assault weapons and limits the sale or purchase of high-capacity magazines like those used in the Newtown school shooting in December that left 20 children and six adults dead. It also requires background checks for all gun purchases.
Democratic Gov. Dan Malloy drew scorn from the gun industry when he chastised the NRA for inciting paranoia.
"What this is about is the ability of the gun industry to sell as many guns to as many people as possible - even if they're deranged, mentally ill, a criminal background, they don't care. They want to sell guns," Malloy said in April on CNN's "State of the Union."
He said gun manufacturers were welcome to stay in the state. "But you know what," he added, "we've decided that the public's safety, that schoolchildren's safety, that schoolteachers’ safety, trumps all of that."
New York, also home to gun manufacturers such as Remington Arms, in January became the first state to pass stricter firearms legislation after the Newtown shooting.
In his speech at the National Rifle Association convention last month in Houston, Perry made known his interest in the blue states’ businesses, inviting them to move to Texas to avoid such "draconian laws."
"We'll happily welcome any gun manufacturer who feels vilified and any of their employees who are in danger of losing their livelihoods due to this kind of hysteria," he said. "There's still a place that loves freedom in America, where people can pursue their dreams free from knee-jerk government regulation. That place is called Texas!"
A month earlier, he had made a direct pitch to PTR.
Perry faces re-election next year but has not yet announced whether he'll seek another term.
– CNN’s Greg Botelho contributed to this report.