OFA launches health care ads
June 17th, 2013
10:02 AM ET
10 months ago

OFA launches health care ads

(CNN) – Organizing for Action, the nonprofit advocacy group that originated from President Barack Obama's re-election campaign, released its first television ad Monday promoting the president's sweeping health care reform that became law three years ago.

The ad unveiled Monday is part of a seven-figure buy for a summer series of ads highlighting Obamacare benefits that have already kicked in, an OFA official confirmed.

The slew of ads come a few months before individuals and small businesses can start purchasing insurance through state-run exchanges in October, and as 2014 congressional campaigns begin taking shape. Health care is expected to be a major point of contention in next year's elections, especially as more benefits begin to roll out.

"What's the impact of Obamacare? The truth is, Americans are already seeing the benefits," the ad's narrator says, giving examples of Americans who have experienced changes. The ad directs viewers to a website on the health care reform.

OFA also announced it plans to launch a similar effort on education in the coming weeks, with the help of more than 800 fellows.

While in California earlier this month, the president touted Obamacare benefits in an effort to hit back against critics that argue the law will increases costs and decrease choices.

Obama rattled off statistics showing more insurers have applied to enter the California insurance marketplace when it opens in October, and that estimated premiums have been lower than expected.

OFA isn't the first to launch a health care ad this month. The battle hit the New Hampshire airwaves two weeks ago when a conservative group launched a commercial criticizing Sen. Jeanne Shaheen, who's up for re-election next year, for supporting the law.

The group, Citizens for a Strong New Hampshire, spent $110,000 on the 30-second ad.

– CNN's Kevin Bohn, Ashley Killough, Adam Aigner-Treworgy and Mark Preston contributed to this report.


Filed under: Health care • OFA
soundoff (15 Responses)
  1. Peoples State of Illinois

    "Better coverage," "Lower costs." Two lies right out of the gate.

    June 17, 2013 10:06 am at 10:06 am |
  2. emskadittle

    what? Premiums lower than expected?!? Now who is being lied to

    June 17, 2013 10:20 am at 10:20 am |
  3. Dutch/Bad Newz, VA -aka- Take Back The House -aka- No Redemption Votes

    Americans are already seeing the benefits
    ---------------------------------------------
    As a healthcare administrator, I'm already seeing patients under the age of 26 who are still under their parents policies. That alone right there is a cost saver.

    June 17, 2013 10:29 am at 10:29 am |
  4. just sayin

    lower costs?? what a bunch of bs. lower if you are now getting "free" government healthcare or heavily subsidized by the taxpayers. and what about the 20 million americans the cbo says are going to lose their current healthcar ecoverage? a major lie from obama and the democrats. but the end justtifies the means right?

    June 17, 2013 10:33 am at 10:33 am |
  5. S.B. Stein E.B. NJ

    It would have been nice if the health care law included something to encourage people to become the various medical professionals that are and will be needed (nurses [of all kinds], doctors [of all kinds] as well as pharmisists and others). There was nothing to reduce the cost (not standards) of becoming some of these medical professionals.

    June 17, 2013 10:36 am at 10:36 am |
  6. Fair is Fair

    Is OFA a 501(c)(4)? Were they targeted by the IRS for "closer scrutiny"?

    June 17, 2013 10:45 am at 10:45 am |
  7. king

    lesson folks, if the government dont step in and regulate insurance companies, it will be like having private companies take over our nations infrastructure. you will have to pay for everything, including driving on roads, on bridges, in tunnels, parking outside your house, etc. lesson folks private industries doesn't have the American people best interest in heart. their only interest is paying their investors, and bragging to their pairs who has the most money. if the repubs could work with the president for one second and stop demogogging and obstructing everything he tries to do. we would have a top rate health industry in our nation. the only thing the repub see is politics, and that will destroy this country from going forward.

    June 17, 2013 10:57 am at 10:57 am |
  8. lottie

    Good Tired of the GOP Crap

    June 17, 2013 11:09 am at 11:09 am |
  9. Rick McDaniel

    More lies from the Democratic Party...........we have ALL already had, major increases in health care costs, for ObamaCare, with MORE to come.

    I don't think an honest Democrat, exists in America. Not a single one.

    June 17, 2013 11:12 am at 11:12 am |
  10. Rudy NYC

    Fair is Fair

    Is OFA a 501(c)(4)? Were they targeted by the IRS for "closer scrutiny"?
    --------------------
    Yes, and yes.

    June 17, 2013 11:38 am at 11:38 am |
  11. Sandy

    emskadittle

    what? Premiums lower than expected?!? Now who is being lied to
    _____________

    My premiums. My premiums used to go up $200-$300 per year! Last year, guess what? It still went up, but only $50! So, yes, the law IS working.

    June 17, 2013 11:54 am at 11:54 am |
  12. Fair is Fair

    Rudy NYC

    Fair is Fair

    Is OFA a 501(c)(4)? Were they targeted by the IRS for "closer scrutiny"?
    ------–
    Yes, and yes.
    ----
    Well, there you have it. Rudy says so. It must be true. Please cite your source for this information.

    June 17, 2013 11:55 am at 11:55 am |
  13. Sandy

    Oh, and I forgot to mention, by son is 24 and still on my health insurance saving our household $500 a month. He didn't have health insurance before Obamacare passed and we were paying $500 month until the law passed as his job didn't provide health insurance.

    June 17, 2013 11:55 am at 11:55 am |
  14. rob

    Another example of a CNN story which is filled with the haf truths and outright misinformation from the Obama administration. In the first paragraph "Organizing for Action, the nonprofit advocacy group that originated from President Barack Obama's re-election campaign..." says it all. Its the same type of organization that the IRS targeted except its a LEFT LEANING org and its the Presidents own campaign offshoot crying out for some journalistic fact checking.
    Next in this paragraph..."Obama rattled off statistics showing more insurers have applied to enter the California insurance marketplace when it opens in October, and that estimated premiums have been lower than expected. "

    Ok, did CNN bother to check on these statistics? NO. The premiums claim has been debunked by many other news orgs already.

    This is the M. O. of the liberal media reporting. Parrot what the Dems claim without checking facts than claim anyone who does check the facts are "critics", "detractors" or those pesky "Republicans".

    June 17, 2013 11:58 am at 11:58 am |
  15. just sayin

    Dutch/Bad Newz, VA -aka- Take Back The House -aka- No Redemption Votes
    Americans are already seeing the benefits
    ---------------
    As a healthcare administrator, I'm already seeing patients under the age of 26 who are still under their parents policies. That alone right there is a cost saver.
    ---–

    what a farce. this one thing could have been passed with a half page bill and without turning the entire healthcare system upside down. some big accomplishment by the way. hey parents, the government says you can now pay for your kids even longer. why stop at age 26? why not 36? 46? government dependence isn't enough for the democrats, now they want to force parental dependence. too bad all these 26 year olds can't find a job and pay there own way. send your thank you cards to obama and the democrats.

    June 17, 2013 12:13 pm at 12:13 pm |