(CNN) - Health and Human Services Secretary Kathleen Sebelius said the Obama administration may be teaming up with the National Football League to educate Americans about Obamacare, CNN confirmed.
Sebelius said Monday the league and a "variety of sports affiliates" have been "very actively and enthusiastically engaged" with the administration in discussions about how to promote the health care insurance plans, which Americans can start signing up for in October.
"We know the Red Sox were incredibly effective in Massachusetts … so it's a logical place to go," she told reporters Monday while unveiling the administration's new campaign to raise awareness about health care reform. Sebelius' comments were first reported by The Hill.
In 2007, the Red Sox paired up with the agency that was overseeing the commonwealth's new universal health care insurance program, using television ads to urge Red Sox Nation to sign up for insurance. Fenway Park also hosted a health care kiosk at home games and held a themed health care night. They also included informational inserts in their programs.
The Obama administration is embarking on its own major campaign to spread the word about the upcoming health care changes. It launched a website on Monday and plans to roll out a series of educational efforts this summer before open enrollment for the marketplace exchanges begins on October 1, about a month after the start of the football season.
Insurance coverage takes effect January 1.
"I'd say the most daunting aspect is that people still don't know enough about what's going to change in the law and don't have enough information – still have some misinformation," Sebelius said. "We have the next couple of months laid out with a very busy and engaged schedule to make sure we're ready."
– CNN’s Ashley Killough, Leslie Bentz and Steve Brusk contributed to this report.