This message brought to you by President Obama and the NFL
June 24th, 2013
09:12 PM ET
1 year ago

This message brought to you by President Obama and the NFL

(CNN) - Health and Human Services Secretary Kathleen Sebelius said the Obama administration may be teaming up with the National Football League to educate Americans about Obamacare, CNN confirmed.

Sebelius said Monday the league and a "variety of sports affiliates" have been "very actively and enthusiastically engaged" with the administration in discussions about how to promote the health care insurance plans, which Americans can start signing up for in October.

"We know the Red Sox were incredibly effective in Massachusetts … so it's a logical place to go," she told reporters Monday while unveiling the administration's new campaign to raise awareness about health care reform. Sebelius' comments were first reported by The Hill.

In 2007, the Red Sox paired up with the agency that was overseeing the commonwealth's new universal health care insurance program, using television ads to urge Red Sox Nation to sign up for insurance. Fenway Park also hosted a health care kiosk at home games and held a themed health care night. They also included informational inserts in their programs.

The Obama administration is embarking on its own major campaign to spread the word about the upcoming health care changes. It launched a website on Monday and plans to roll out a series of educational efforts this summer before open enrollment for the marketplace exchanges begins on October 1, about a month after the start of the football season.

Insurance coverage takes effect January 1.

"I'd say the most daunting aspect is that people still don't know enough about what's going to change in the law and don't have enough information – still have some misinformation," Sebelius said. "We have the next couple of months laid out with a very busy and engaged schedule to make sure we're ready."

– CNN’s Ashley Killough, Leslie Bentz and Steve Brusk contributed to this report.


Filed under: Health care • Kathleen Sebelius
soundoff (9 Responses)
  1. rgcomega

    If a commercial comes on promoting that garbage, any game, I'm outta there.

    June 24, 2013 09:48 pm at 9:48 pm |
  2. Tigas

    Kathleen Sebelius needs to sponsor a NASCAR team!!! "ObamaCare" boldly painted on the side of the car! A picture of Obama's face with him wearing a doctor's head mirror on the hood. Pure AWESOMENESS!!!

    "Senate Finance Committee Chairman Max Baucus’ gaff—defined in Washington as when someone inadvertently tells the truth—about ObamaCare being a “train wreck” was actually an understatement: ObamaCare faces multiple train wrecks.
    Baucus was referring to the implementation of ObamaCare: the missed deadlines, the confusion, and perhaps most importantly, the political fallout. But there are several other train wrecks, abject failures that have received little attention. And Republicans have had little or nothing to do with them." Forbes 5/09/2013

    June 24, 2013 10:14 pm at 10:14 pm |
  3. Ron

    Big time politics and big time sports are both out to ream taxpayers any way they can.

    June 24, 2013 11:53 pm at 11:53 pm |
  4. Donkey Party

    Let the right-wing hate flow in 3,2,1...

    June 24, 2013 11:57 pm at 11:57 pm |
  5. Holden

    Would it be better if it were some republican, and the N.R.A ?

    June 24, 2013 11:59 pm at 11:59 pm |
  6. stars

    Thank you god for Obama care. I need Obama now havent had insurance in 2 years since Robme send my gob to China. Love you Obama and god love you too.

    June 25, 2013 02:40 am at 2:40 am |
  7. Gurgyl

    Watch out Hospitals for unnecessary tests, procedures. Use PAs, NPs–they are the best providers. Send foreign doctors home. These guys are to rob our Medicare funding and our benefits. Learn.

    June 25, 2013 05:21 am at 5:21 am |
  8. Marie MD

    Smart move because more Americans know team players than their own representatives!
    It's like beer commercials and the fun you have drinking during games.

    June 25, 2013 06:33 am at 6:33 am |
  9. Rick McDaniel

    Obama is perverting this country, into a dictatorship.......and using his brain washing to make that happen.

    June 25, 2013 07:26 am at 7:26 am |