(CNN) - Republicans aren't wasting any time going after President Barack Obama over the aggressive climate change agenda he laid out Tuesday.
The National Republican Congressional Committee is putting money behind a slew of online ads linking vulnerable House Democrats to the president's renewed fight against carbon pollution.
Obama's proposals to put stricter regulations on coal-fired power plants will increase electricity rates, the Web ads argue. They direct viewers to call their representative and urge him or her to block the president's new push.
Targeted representatives in the new wave of ads include Collin Peterson of Minnesota, Ron Barber of Arizona, Dave Loebsack of Iowa, Rick Nolan of Minnesota, Carol Shea-Porter of New Hampshire, Pete Gallego of Texas and Nick Rahall of West Virginia.
The National Republican Senatorial Committee is also hitting Democrats who are either up for re-election next year or may become candidates in the 2014 midterm elections.
Obama's proposals to enact new standards on existing power plants won strong acclaim among many environmentalists, but they spurred criticism from opponents who argue the move will hurt the coal industry and economy at large.
Republican reaction was also swift with the GOP's political arm in Virginia rolling out its claim of Obama's "war on coal." As part of the gubernatorial campaign, it quickly released a "robo call" initiative in the southwestern part of the state describing Democratic support for "job-killing policies."
- CNN's Ashley Killough, Paul Steinhauser and Peter Hamby contributed to this report.