(CNN) - The conservative group Americans for Prosperity will launch a major ad campaign this week hitting Obamacare, a spokesman has confirmed to CNN.
The campaign is expected to eventually total $1 million and run nationally, with an initial rollout of $700,000 worth of television and online ads that will air in Virginia and Ohio beginning Tuesday.
The 30-second ad titled "Questions" begins with Julie, a mother of two, who says, "Two years ago, my son Caleb began having seizures. The medical care he received meant the world to me. Now, I'm paying more attention and I have some questions about Obamacare."
"If we can't pick our own doctor, how do I know my family is going to get the care they need? And what am I getting in exchange for higher premiums and a smaller paycheck? Can I really trust the folks in Washington with my family's health care? I think we all deserve some answers," she says in the spot.
"The American people have serious questions and concerns about the negative impact of ObamaCare," AFP President Tim Phillips said in a statement. "They're waking up to higher premiums and fewer choices, but are being told by groups like Organizing for Action that everything is just fine. We feel it's important to provide education on the true consequences of government intrusion into the private healthcare decisions of families, and provide a counter to disinformation that's out there."
As part of this initiative, the group is also planning events hosted by state chapters around the country criticizing Obamacare.
Organizing for Action, the grass-roots group pushing some of the president's priorities and being run by some of his former campaign officials, is mounting its own efforts at building public support for Obamacare and encouraging people to sign up for insurance.
The AFP buy comes after Tuesday's announcement by the Treasury Department that a key provision in President Barack Obama's sweeping health care law will be delayed by one year. The delay relates to the requirement that businesses provide their workers with health insurance or face fines, and follows concerns from small businesses about the complexity of the law's reporting requirements.
CNN's Dana Davidsen contributed to this report.