Both sides of Obamacare debate launch ad campaigns
July 8th, 2013
08:17 AM ET
1 year ago

Both sides of Obamacare debate launch ad campaigns

(CNN) - Dueling ads over Obamacare will hit the airwaves this week, as a conservative group raises questions about the rollout of the president's sweeping health care reform, while a group on the other end of the political spectrum unveils a new TV spot seeking to defend the comprehensive program.

The conservative group Americans for Prosperity is the latest organization to launch a major ad campaign attacking Obamacare, a spokesman has confirmed to CNN. The ad buy is expected to eventually total $1 million and run nationally, with an initial rollout of $700,000 worth of television and online ads that will air in Virginia and Ohio beginning Tuesday.

The 30-second ad titled "Questions" begins with Julie, a mother of two, who says, "Two years ago, my son Caleb began having seizures. The medical care he received meant the world to me. Now, I'm paying more attention and I have some questions about Obamacare."

"If we can't pick our own doctor, how do I know my family is going to get the care they need? And what am I getting in exchange for higher premiums and a smaller paycheck? Can I really trust the folks in Washington with my family's health care? I think we all deserve some answers," she says in the spot.

"The American people have serious questions and concerns about the negative impact of ObamaCare," AFP President Tim Phillips said in a statement. "They're waking up to higher premiums and fewer choices, but are being told by groups like Organizing for Action that everything is just fine. We feel it's important to provide education on the true consequences of government intrusion into the private healthcare decisions of families, and provide a counter to disinformation that's out there."

As part of this initiative, the group is also planning events hosted by state chapters around the country criticizing Obamacare, known officially as the Affordable Care Act.

Organizing for Action, the grass-roots group pushing some of the president's priorities and being run by some of his former campaign officials, is mounting its own efforts at building public support for Obamacare and encouraging people to sign up for insurance.

Releasing its second ad as part of a summer series this week, OFA is focusing on the elimination of lifetime caps for health care coverage. The spot features a girl, Zoe Lihn, who had open heart surgery hours after being born.

"Before Obamacare, insurance companies could put lifetime caps on your health insurance," the girl's mother, Stacey Lihn, says in the 30-second commercial. "Zoe was halfway to her cap before her first birthday."

The ad begins running Tuesday on national cable news, as well as Bravo and Lifetime, according to an OFA official. It's part of OFA's mission to educate the public on the benefits of Obamacare and "push back on the misleading rhetoric from opponents," according to a statement released Monday with the new ad.

Both groups are going after the support of women–a key constituency in the health care debate. They're considered crucial because the Obama administration wants to try to make sure unenrolled single women sign up for health insurance, and in married relationships, women are often the decision makers in the family.

The ad buys comes after Tuesday's announcement by the Treasury Department that a key provision in President Barack Obama's health care law will be delayed by one year. The delay relates to the requirement that businesses provide their workers with health insurance or face fines, and follows concerns from small businesses about the complexity of the law's reporting requirements.

CNN's Dana Davidsen contributed to this report.


Filed under: Ads • Health care • OFA
soundoff (27 Responses)
  1. mightyduk

    The only reason the repubs don't want Obama care is their hefty contributions from so called health care providers will dry up.

    July 8, 2013 08:26 am at 8:26 am |
  2. Name jk. Sfl. GOP conservatives,the garbage of America.

    The conservative GOP garbage of America are against soc sec Medicare and Medicare and any social program that protects us from harm and has called soc sec a failure from day one , even though it has been sucessfull for more then sixty years. Obamacare will be successfully as we'll after they get the bugs out. Just more of the same GOP bs and propaganda from the party of stupid voters!!!!

    July 8, 2013 08:44 am at 8:44 am |
  3. Gurgyl

    This is now a "law". Period. Just implement it.

    July 8, 2013 08:55 am at 8:55 am |
  4. Rudy NYC

    from the article:

    "If we can't pick our own doctor, how do I know my family is going to get the care they need? ... ... ... I think we all deserve some answers," she says in the spot.
    -------------------------
    That's not true. Who says you cannot pick your own doctor? Oh yeah, the right wing spin machine. The rest of the questions that are posed are just as false and misleading as the first one. The only people paying higher premiums would be the people who have had meaningless coverage, which means they were paying premiums for nothing.

    July 8, 2013 09:00 am at 9:00 am |
  5. Name jk. Sfl. GOP conservatives,the garbage of America.

    The loon in the new conservative adds running that is down the scroll ,from the GOP party of idiots says , would you trust the government with your medical decisions while with the other hand the GOP governors are passing laws to intrude in woman's healthcare all over the country,I'll use Texas as an example, the GOP conservatives are truly the garbage of America. The GOP clowns only need to lose a few seats to become the minority and lose power, lets get rid of them in 2014 midterms!!!!

    July 8, 2013 09:05 am at 9:05 am |
  6. Pete

    It's hilarious how republicans been trying to repeal something that can't be repealed..Don't these ignorents realize that Roberts sided months ago in the SCOTUS decision making ACA law of the land..And why don't republicans act as enthusiastic about creating jobs,infastructure bills to help America and its constituents as obstructing,filibustering this lone bill so much and mind you repealing isn't free either and at what cost does it cost taxpayers if I may ask of republicans!!This ACA bill when fully inacted will show republicans and their masters in crime the health insurance corporations that it'll work and those skyhigh premiums most people pay today will be a thing of the past as well as the fraud that goes with it!!Remember people the only reason behind raising premiums is that insurance corporations see the writting in the wall with this bill and their thievery will be a thing of the past as well!!Republicans quit your propaganda because all it'll do is rile up the troops and you republicans don't want that before midterms do yah!!

    July 8, 2013 09:23 am at 9:23 am |
  7. Scott Downer

    "Theft by deception". This is what our healthcare system is doing. the Hospitals do operations that have no purpose at times keep you there to fill a space like a airport loading a plane only to meet there quarter. That nurse”s are under educated and bloody nose”s and broken toe nails fill our Hospitals beds and the greed gets payed by the healthiest of people . Self care awareness to Health care must be taught in Schools . We have to stop punishing good productive people for the ignorance of others ! The Money laundering of health care has no voice in equality to all of us ..Obama care separates us from our freedom and rights.

    July 8, 2013 09:26 am at 9:26 am |
  8. Name jk. Sfl. GOP conservatives,the garbage of America.

    Sounds like this conservative GOP woman should be making in ad in Texas against perry the GOP moron governor!!!! She's against every thing he's trying to do. So what does the GOP support, all idiots!!!!!!

    July 8, 2013 09:27 am at 9:27 am |
  9. Bessy

    Rudy NYC
    That's not true. Who says you cannot pick your own doctor?

    That's right Rudy. Just another scare tactic by the GOP. Obama Care is a good thing in many ways. In my opinion it did not go far enough, but, it is a start and can only improve from this point.

    July 8, 2013 09:29 am at 9:29 am |
  10. Boomer in Mo

    Repeal Obamacare and ALL laws that force hospitals to treat deadbeats. Maybe if the dead and dying pile up like cordwood outside emergency rooms the tea partiers will see the need to have some kind of system that gets health care to everyone WITHOUT adding the unpaid bills onto the bills of those who do pay like happens now. It is a 30% tax on all healthcare bills and insurance premiums. No one voted for it but hospital accountants. Sounds like a tea party action is needed for that.

    July 8, 2013 09:29 am at 9:29 am |
  11. Pete

    Get your money republicans while yah can from healthcare providors,insurance corporations because with you in trying to repeal something that can't in the ACA bill you're doing more damage than good in making sure you're jobs are history after midterms and we'll make sure of it for you as well!!

    July 8, 2013 09:29 am at 9:29 am |
  12. Ray E. (Georgia)

    Humm,
    I suspect after all the dust settles in a few years or decades nothing will change. Obama Care has been delayed because it is killing jobs. You need people working to pay taxes so you can pay for Obama Care. They are begging for people to sign up. With what? No money. As noted THE ROAD TO HELL IS PAVED WITH GOOD INTENTIONS.

    July 8, 2013 09:33 am at 9:33 am |
  13. Rudy NYC

    Ray E. (Georgia) wrote:

    Humm,
    I suspect after all the dust settles in a few years or decades nothing will change. Obama Care has been delayed because it is killing jobs. You need people working to pay taxes so you can pay for Obama Care.
    -----------------
    The right wing says the ACA kills jobs. The right says employers are reluctant to hire people to work more than 29 hours per week. The right wing says that employers will not hire 3 people to work 40 hours per week, but will hire 4 people to work 30 hours per week. Last time I checked, 4 is greater than 3.

    July 8, 2013 09:48 am at 9:48 am |
  14. steve

    Instead of trying to improve the law all the Republicans want to do is get in the way as much as possible to undermine its implementation.

    So who do you think is on your side.

    July 8, 2013 09:54 am at 9:54 am |
  15. Canuck

    America – where you have the right to own a gun but have no right to affordable health care. Quite the society you've built down there.

    July 8, 2013 09:54 am at 9:54 am |
  16. Peoples State of Illinois

    @Rudy NYC

    Ray E. (Georgia) wrote:

    Humm,
    I suspect after all the dust settles in a few years or decades nothing will change. Obama Care has been delayed because it is killing jobs. You need people working to pay taxes so you can pay for Obama Care.
    -----–
    The right wing says the ACA kills jobs. The right says employers are reluctant to hire people to work more than 29 hours per week. The right wing says that employers will not hire 3 people to work 40 hours per week, but will hire 4 people to work 30 hours per week. Last time I checked, 4 is greater than 3.
    -–
    You are right, 4 is greater than 3. That is 4 people that we, taxpayers, have to pay for healthcare coverage for, instead of 3.

    July 8, 2013 09:59 am at 9:59 am |
  17. Rudy NYC

    People's State ... wrote:

    You are right, 4 is greater than 3. That is 4 people that we, taxpayers, have to pay for healthcare coverage for, instead of 3.
    -------------------
    Hmm. If they are working, then why would taxpayers have to pay for their healthcare coverage?

    You know, we wouldn't be talking about any of this stuff if the right wing simply allowed for regulations on the health care insurance industry that did not always favor the industry. The only reason we have Medicare is because the right wing fought against regulations to prohibit insurers from forcing people out once they reached age 65, and then turn around and deny people applying for coverage who are that old.. That's it. That's the one and only reason why we have Medicare.

    July 8, 2013 10:09 am at 10:09 am |
  18. sonny chapman

    Repeal Obamacre! Replace it with the Repub. Plan , which is_____?

    July 8, 2013 10:17 am at 10:17 am |
  19. ThinkAgain

    "If we can't pick our own doctor, how do I know my family is going to get the care they need? "

    Blatant lie once again from the Repubs!

    Here are the FACTS: Under Obamacare, you pick your doctor: You can choose any available primary care provider in your insurance plan’s network. You can choose any available network pediatrician as your child’s primary care doctor.

    No referrals needed for OB-GYN services: You don’t need to get a referral from a primary care provider before you can get obstetrical or gynecological (OB-GYN) care from a specialist.

    Access to out-of-network emergency room services: Insurance plans can’t require higher copayments or coinsurance if you get emergency care from an out-of-network hospital. They also can’t require you to get prior approval before getting emergency room services from a provider or hospital outside your plan’s network.

    Will this apply to your plan? It depends. These rights don’t apply to health plans created or bought before March 23, 2010, which are known as grandfathered plans. Check your plan’s materials or ask your employer or benefits administrator to find out if your health plan is grandfathered.

    Read THIS instead of listening to the lying Repubs. You can also check out the healthcare gov site, how-does-the-health-care-law-protect-me section.

    July 8, 2013 10:27 am at 10:27 am |
  20. Fair is Fair

    "You know, we wouldn't be talking about any of this stuff if the right wing simply allowed for regulations on the health care insurance industry that did not always favor the industry. The only reason we have Medicare is because the right wing fought against regulations to prohibit insurers from forcing people out once they reached age 65, and then turn around and deny people applying for coverage who are that old.. That's it. That's the one and only reason why we have Medicare."
    --------
    Still trying to push that one, eh Rudy? Medicare was pushed by LBJ and the supporters of his big-government "Great Society" programs for 1 reason and one reason only – as an experiment for single-payer. It almost worked too... LBJ's Republican successor Richard Nixon pushed for single-payer and was stymied by congress... at a time when both chambers were, oddly enough, controlled by democrats.

    Your revisionist history is mind-boggling.

    July 8, 2013 10:29 am at 10:29 am |
  21. ThinkAgain

    "The right wing says the ACA kills jobs."

    Funny, I got my job as a direct result of Obamacare ... I work for a privately-held company working on building and maintaining the software infrastructure insurance companies are creating to help them better compete in the healthcare marketplace. The slice of this pie is estimated to be worth about $3 billion in the next 10 years ...

    July 8, 2013 10:29 am at 10:29 am |
  22. ghostwriter

    "If we can't pick our own doctor, how do I know my family is going to get the care they need? And what am I getting in exchange for higher premiums and a smaller paycheck? Can I really trust the folks in Washington with my family's health care? I think we all deserve some answers," she says in the spot.

    Here's the problem. Typical republican gameplan. Create the enemy you can beat instead of fighting the enemy you can't. none of this is remotely true. You can pick you own doctors, rates have been going up and have little to do with Obamacare. So maybe the lady should ask the republicans why they are making this stuff up.

    July 8, 2013 10:29 am at 10:29 am |
  23. sonny chapman

    Rename the Law. "Bob Dole Personal Responsibility Medical Care Act". Maybe the Repubs. could wipe the foam from their mouths & try to help Middle Class Americans.

    July 8, 2013 10:30 am at 10:30 am |
  24. ghostwriter

    People's state, part time employees also count. They don't count as a full time employee, but they will also be counted and the employer will have to pay a fine for them as well. Of course, those companies that are only offering part time employment to avoid paying for insurance are few since most companies do offer insurance already so it makes no sense to not higher full time employees. And even IF some big company (because small businesses are exempt and can get subsidies to get insurance) doesn't offer insurance, they are only charged if their employees get assistance. So no....you aren't paying for them either.

    July 8, 2013 10:33 am at 10:33 am |
  25. Fair is Fair

    Oh and by the way, Rudy... it's no coincidence that healtcare costs began to increase far faster than the rate of inflation shortly after Medicare went into effect in 1965... educate yourself on exactly what "cost-shifting" is and what it has done to the healthcare industry for the past 45 years.

    July 8, 2013 10:34 am at 10:34 am |
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