(CNN) – Eliot Spitzer isn't shying away from the topic on everyone's minds as he makes a political comeback bid for New York City comptroller.
The former New York governor, who resigned in 2008 after admitting to paying prostitutes for sex, begins his new television ad admitting to his past mistakes.
"Look - I failed. Big time. I hurt a lot of people. When you dig yourself a hole, you can either lie in it for the rest of your life or do something positive," he says at the beginning of the minute-long spot, which his campaign said would begin airing in the next few days as part of a $450,000 buy.
A second spot which focuses on Spitzer's record battling special interests will also be included in rotation, a campaign official said.
Recent polls have shown Spitzer - who announced his bid in early July just days before petitions were due for a spot on the ballot – leading his rival for the Democratic nomination, Manhattan Borough President Scott Stringer.
On Monday, Stringer was endorsed by Sen. Kirsten Gillibrand, a top Democrat in the state, along with a number of women's groups.
In his ad, Spitzer predicts negative campaigning in the future, characterizing the attacks as derived from his record going after the financial industry.
"If you hear some negative noise out there, and you will, keep in mind where it's coming from," he says. "Maybe being hated by the Wall Street firms isn't a bad thing."
Stringer's campaign downplayed the former governor's record.
"Eliot Spitzer's real failure was a governorship that left Albany more broken than when he arrived," Stringer spokeswoman Audrey Gelman wrote in response to the ad. "It's clearer and clearer that for Eliot Spitzer, this campaign is not about the needs and struggles of New York's middle class – it's all about Eliot Spitzer."
CNN's Paul Steinhauser and Steve Brusk contributed to this report.
Boy did he screw up. I guess that was obvious, but people of NYC gets to make the final call.
Hey Eliot !! Why don't you go back to work for CNN ?
That's about all you're good for, now.
Why can't these people like Spitzer and Weiner simply get on with their life outside of politics? They had their chance, they screwed up and blew it and they need to find something else to do besides politics. They simply cannot be trusted anymore.
Spitzer and Wiener should find a real job like many of us. The two man are sorry for what they did but their character remains unchanged and once in office they will do similar tricks. These type of people feel they are above the law and can do whatever they want until they are caught. So, vote for people who have a proven character and can serve this city.