Facebook founder's new ad pushes for immigration reform
August 8th, 2013
10:06 AM ET
12 months ago

Facebook founder's new ad pushes for immigration reform

(CNN) – Facebook founder Mark Zuckerberg's immigration reform group announced a new ad Thursday, the same week Zuckerberg made a rare public speech on the topic.

The new ad is called "Serve" and features a young undocumented immigrant named Alejandro Morales, a former high school junior ROTC cadet who dreams of serving as a U.S. Marine but is unable to because of his status, having been brought to the United States illegally when he was seven months old.

"America is the only country I've ever known," Morales says in the ad, which features him standing at attention in front of the iconic Marine Corps Memorial featuring the flag-raising over Iwo Jima during World War II.

The ad is part of a large push for comprehensive immigration reform by advocacy group FWD.us, which was founded by Zuckerberg and other Silicon Valley heavyweights like Microsoft founder Bill Gates.

Facebook CEO Mark Zuckerberg wades into immigration debate

Among other things, FWD.us is pushing for the so-called DREAM act, which would create a path to citizenship for undocumented immigrants who were brought as children to the United States by their parents.

"Undocumented immigrants already contributing to our communities want to be recognized as Americans, and want the opportunity to continue to serve our country and contribute to its success," FWD.us President and Founder Joe Green said in a statement.

"We hope that by showing Americans the cost of this broken system and the contributions people like Alejandro are already making, they will join with us in supporting real reform."

Morale's story will be featured in a large ad buy, according to Zuckerberg's group, playing online and on-air across the country in places like Phoenix, Chicago and large swaths of Texas and Florida.

Groups promoting and opposing immigration reform have vowed to press their message during Congress's August recess, with ads, advocacy and planned appearances at town halls scheduled across the country.

Immigration activists aren't taking a recess

Immigration reform has already passed the U.S. Senate but faces a far-from certain future in the House of Representatives.

Immigration’s prospects in House still not clear

House Republicans have said they want to write their own version of the bill, a version unlikely to include a pathway to citizenship the Senate made for the 11 million undocumented immigrants estimated to be living the in country. Republicans have instead focused on border security, calling a path to citizenship amnesty for law-breakers.

– CNN's Kevin Bohn contributed to this report.


Filed under: Immigration
soundoff (10 Responses)
  1. kirk

    Repubs making this into another cash cow for their donors.gop has but one goal..to suck as much tax dollars out of the government coffers and into corporations like haliburton.,, they are already prepping bids for the new border.but citizenship will never happen.typical gop use. What the people want to get what they want.but the people will not get anything but another lame excuse as to why they soaked up forty billion and we got nothing in return.its all about their big dollar donors.fools vote for these idiots

    August 8, 2013 10:15 am at 10:15 am |
  2. Data Driven

    Excellent. Does this mean Sarah Palin will boycott Facebook?

    As to immigration reform facing a "far from certain future" in the House - Incorrect. The Senate will die there. Today's GOP have decided to double-down on exploiting the racial anxieties harbored by their "tea party" base.

    August 8, 2013 10:17 am at 10:17 am |
  3. Rudy NYC

    People opposed to the DREAM Act would be more credible if they came up with credible alternatives and dispensed with the hate.

    August 8, 2013 10:17 am at 10:17 am |
  4. Data Driven

    Er, "the Senate BILL will die there". Hazards of phone-posting.

    Well, who knows, maybe the Senate WILL die in the House. All their bills do.

    August 8, 2013 10:19 am at 10:19 am |
  5. J'Cincinnati'Redd

    Wealthy americans could care less if you gave all illegals a green tomorrow for it will not affect them. But our poor working will suffer greatly.

    August 8, 2013 10:27 am at 10:27 am |
  6. Gurgyl

    These guys are coming to rob our benefits and raping our system. First tighten this immigration, go slow on issuing green cards. Stop BCBS to hire foreign workers at low wages, be they IT, or doctors. Totally broken.

    August 8, 2013 10:30 am at 10:30 am |
  7. Sniffit

    If you call a THIRTEEN YEAR pathway to citizenship that requires paying all sorts of fines and back taxes "amnesty," then your problem with the whole thing is something other than the "principled stand" on our laws that you're using as a thin veil.

    Psssst: and you're doing a terrible job of hiding what that is.

    August 8, 2013 10:56 am at 10:56 am |
  8. MaryM

    Go Zuckerberg, Start with Facebook ads

    August 8, 2013 11:02 am at 11:02 am |
  9. Juan Felipe

    A lot of undocumented send their money abroad so they dont contribute that much to the country. CNN cites undocumented getting food stamps for their kids. CNN cites undocumented teenage drug smuggler deported 11 times.

    August 8, 2013 11:09 am at 11:09 am |
  10. Steveo

    @Sniffit

    If you call a THIRTEEN YEAR pathway to citizenship that requires paying all sorts of fines and back taxes "amnesty," then your problem with the whole thing is something other than the "principled stand" on our laws that you're using as a thin veil.

    Psssst: and you're doing a terrible job of hiding what that is.
    ----------–
    Exactly where is this money for back taxes and fines are supposed to come from? A telethon? Does ANYBODY really expect the poor and lower middle class to have that kind of cash available? Really? I have not heard ONE person address any specific numbers! NO ONE, but folks keep cheering it!

    August 8, 2013 11:25 am at 11:25 am |