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(CNN) - The first television ad released by New York City mayoral hopeful Bill de Blasio highlights the candidate's mixed-race family, a dynamic he has prominently featured in his public life.
The spot stars the Democrat's 15-year-old son, Dante, whose large afro has become a bit of a trademark on the campaign trail.
Dante, who does all the talking in the ad, says his father is the only Democrat who will "raise taxes on the rich to fund early childhood and after-school programs" and "end a stop-and-frisk era that unfairly targets people of color."
As he narrates, the ad shows footage of de Blasio's African-American wife, Chirlane, of 19 years, and their two children, Dante and Chiara.
"Bill de Blasio will be a mayor for every New Yorker, no matter where they live or what they look like," Dante says. "And I'd say that even if he weren't my dad."
The family has openly sought to break down any stigmas associated with interracial families. When a controversial Cheerios commercial earlier this year featured a mixed-race couple and their daughter, the de Blasios publicly stuck by the cereal brand.
"This is the first TV commercial I have ever seen with a family that looks a little bit like ours," Chirlane wrote in a blog post on the campaign website in June. The post featured a photo of the family eating Cheerios around a table.
The family also starred in de Blasio's television ads during his 2010 campaign for public advocate.
A Quinnipiac University survey last month showed de Blasio gaining ground in the Democratic primary, as Anthony Weiner's numbers fell amid his renewed sexting scandal. City Council Speaker Christine Quinn remained at the top with 27% of support among likely Democratic voters, with de Blasio not far behind at 21% and former comptroller William Thompsom at 20%. Weiner, meanwhile, was at 16%.
A separate survey released around the same time by NBC New York/Marist/Wall Street Journal showed a similar line-up with Quinn as the frontrunner and the other three basically tied.
De Blasio was sworn in as public advocate in 2010, the city's second highest elected office. His past work includes managing Hillary Clinton's first U.S. Senate bid from New York in 2000 and serving in the City Council for eight years, representing Brooklyn neighborhoods.
I think the best candidates are DiBlasio and Thompson. City Council Speaker Quinn was the architect behind Bloomberg's controversial third term. She was against it before she was for it. What changed her mind? I dunno. But, after a closed door meeting with Bloomberg, Quinn and some council members, suddenly they were all for it.
Who cares- This racial thing is irrelevent!!! Can someone lead or not is the only question and being a bi- racial family is a political gimmic at best!
De Blasio looks like the best for New York so far. "... raise taxes on the rich to fund early childhood and after-school programs" and "end a stop-and-frisk era that unfairly targets people of color." Sane and much-needed policies.
And sure, rla, the racial thing is "irrelevent" [sic]. Why are so conservatives so TOUCHY about race?
Ok Rudy NYC. I will take your word for it because being a NEW YORKER you know more about him then the rest of us. But what i dont understand is why are the making race an issue? I accept any and everybody. What bothers me about gay and interacial couples,is somehow they think they are special. Just be happy nomatter who you love. And quit grandstanding because its getting old.
This young boy looks exactly like our present President looked at that age. First when I saw the picture, I thought it was him.
Hopefully someday everyone will be interacial. Maybe at that time racism will no longer exist. Then I woke up.....
Everything in politics is excrement.
Why is CNN making this a racial issue by stating that he "features interracial family in ad"? He's featuring his family PERIOD (which every candidate does) that just happens to be interracial.
Ok Rudy NYC. I will take your word for it because being a NEW YORKER you know more about him then the rest of us. But what i dont understand is why are the making race an issue?
Do you mean the content of this article? I didn't write it. If you mean all of the social media comments about Cheerios commercial, I don't get it, either. I guess some people are addiced to the hormone rush that it gives them. Maybe, the anger and the hate must stimulate one of their pleasure centers.
Dumbfounded by the sheer idiocy of this "story."
I would remind conservatives whining about the racial element here that it was THEIR team, not bleeding-heart liberals, who howled about a breakfast cereal commercial.
"I would remind conservatives whining about the racial element here that it was THEIR team, not bleeding-heart liberals, who howled about a breakfast cereal commercial."
Ummm, no it wasn't. You are clueless. It was racists who howled about a breakfast cereal commercial.
New York, the mongrel capitol of the world. Not a pure bred in sight.
Is this for real? A mixed-race family ad is a big deal? Is this 1954? I can't believe this is even news.
This is a man that looks comfortable in his own skin. What i'm saying is I think he is sincere.
I certainly do not have a problem with a mixed race family. The most controversial thing in this ad should be unfairly targeting and demonizing the well off, who already pay a disproportionate amount of taxes. Stop punishing and demonizing wealth.
Sadly, we aren't at the place where this isn't news. Interracial families have to go through a lot of criticism and racism that monoracial families don't. When LGBTQ people and interracial families are accepted as normal, then the fuss will stop. Until Internet trolls mostly stop criticizing and insulting these groups, well, these groups need to stand up for themselves.
And which party do "racists" vote for? Surely not the party of Obama and Pelosi. QED, dude.
While you may not be racist, racists vote for the GOP.
Mixed race? They are all humans and there is one human race.
Why doesn't De Blasio really come clean and just confiscate all the money "rich people" have and be done with it after all that's really what "you" want to to do to achieve so called economic fairness. Just be done with it and stop the death by a thousand cuts ... and let's see where that will get you. The wealthy will justifiably leave NY.
Race and Politics!
Race is still in issue in this country. That is a SHAME!
All of you people who say this is no big deal and "who cares" have NOT been paying attention. Race is a HUGE deal in NYC right now where the vast majority of stop and frisk police activity has been against men of color. If race is no big deal, why is this allowed to continue?
And racists vote for democrats too. You need to get out of your partisan bubble. While you lable people as racists for their thoughts on immigration reform (and anyone against instant legalization is being a racist) and their thoughts on the voter registration ID (which you label people as racists because they just want someone to be identified when they go to vote which is a perfectly acceptable and logical position to take UNLESS you focus on race) and people who may not believe in gay marriage (which you label as bigots because they might just have a different philosophy on that subject) it just stifles discussion and is just inane.
It appears to me that the only ones that really really discuss race are either the true racists or democrats. It is all consuming to you on the left. It is the only thing that you on the left seem to be concerned about.
And this article is a clear cut case of it. So what if he is white and married to a black woman. Why does that even need to be mentioned or matter? It is a non issue that is only an issue because people like you bring it up.