First on CNN: OFA releases new ad promoting Obamacare
August 15th, 2013
12:01 AM ET
1 year ago

First on CNN: OFA releases new ad promoting Obamacare

(CNN) - The independent political group supporting President Barack Obama’s agenda will on Thursday release a new television commercial promoting the successes of his signature healthcare law.

Entitled “Every Day,” the Organizing for Action ad tells the story of a Huntersville, North Carolina, family who received an insurance rebate because of reforms implemented under the Affordable Care Act.

The commercial features parents Rebecca and Russell telling their family’s story.

Rebecca begins by saying that soon after her son, Liam, was born she received a renewal notice from their insurance company saying their premiums were going to increase.

“When the Affordable Care Act was passed, we ended up getting a $350 rebate from our insurance company,” Rebecca says, while the ad shows footage of Liam playing in the yard. “And then his premiums would go down by about $60 a month.”

On screen, the ad shows the phrase “ObamaCare is helping everyday families every day.”

“It’s nice to see somebody’s looking out for the little guy,” Russell says.

“The law works,” Rebecca says, closing out the ad.

This is the group’s third television spot in support of the president’s health care law, and it’s part of a paid-media campaign that will total more than seven figures by the end of the summer.

An OFA official confirmed that the ad will run on national cable channels, specifically Bravo and Lifetime, two channels whose viewers include high numbers of mothers.

Administration officials and advocates of the ACA believe that mothers hold significant influence over their adult children’s decision whether to purchase health insurance.

Young, healthy consumers – often called “young invincibles” – are crucial to the success of state insurance exchanges. To keep costs down and ensure that new state marketplaces succeed, the administration needs roughly 40 percent of new customers to be young and healthy.

The Congressional Budget Office estimated that seven million people will purchase insurance on state exchanges during the six-month open-enrollment period beginning on October 1, which means the administration is hoping to enroll at least 2.7 million younger consumers.


Filed under: Ads • Health care • OFA
soundoff (9 Responses)
  1. Name jk. Sfl. GOP conservatives,the garbage of America.

    Finally somebody telling the. Truth, I'm getting really sick of the GOP lies and bs propaganda, like the grinch says, the GOP has no healthcare plan except if it benifits the insurance companies and not you.hey GOP,don't your kids need coverage till age 26 too???? Or do you want to pay for it yourselves,GOP morons!!!!!!

    August 15, 2013 12:25 am at 12:25 am |
  2. Name jk. Sfl. GOP conservatives,the garbage of America.

    Everybody knows the GOP has no creditibility on healthcare for you and me. They only care about their free healthcare they get payed for by you and me the taxpayers while they pay nothing. The GOP is just a bunch of stooges for the insurance and oil companies!!!!!!

    August 15, 2013 12:33 am at 12:33 am |
  3. Jeff Brown in Jersey

    Thank you Mr. President for extending health care to all.

    August 15, 2013 01:35 am at 1:35 am |
  4. California

    The lies continues......................

    August 15, 2013 01:44 am at 1:44 am |
  5. stars

    That you god for giving us a president that care for us small ppl. He is a gift from god.

    August 15, 2013 03:09 am at 3:09 am |
  6. anonoymous

    If you listen real close you can hear a republican having a heart attack....good thing obamacare covers that.

    August 15, 2013 03:38 am at 3:38 am |
  7. Marie MD

    The rethugs have nowhere to go but to start digging their own graves. The people who are already using Obamacare are happy campers. Try to take that away.

    August 15, 2013 06:14 am at 6:14 am |
  8. Tigas

    Propaganda bought and brought to you by the OFA. The same people who charge hundreds of thousands for an 'exclusive' meeting with Obama.

    August 15, 2013 06:21 am at 6:21 am |
  9. A True Conservative

    I can't wait to see this! The only thing that this legislation has done is raise healthcare costs for the majority of Americans and move this country closer to a European style healthcare model – one that is failing and, when they tell you the whole story, Europeans will say is great!......as long as you can afford private, supplemental insurance......

    August 15, 2013 07:23 am at 7:23 am |