(CNN) - The independent political group supporting President Barack Obama’s agenda will on Thursday release a new television commercial promoting the successes of his signature healthcare law.
Entitled “Every Day,” the Organizing for Action ad tells the story of a Huntersville, North Carolina, family who received an insurance rebate because of reforms implemented under the Affordable Care Act.
The commercial features parents Rebecca and Russell telling their family’s story.
Rebecca begins by saying that soon after her son, Liam, was born she received a renewal notice from their insurance company saying their premiums were going to increase.
“When the Affordable Care Act was passed, we ended up getting a $350 rebate from our insurance company,” Rebecca says, while the ad shows footage of Liam playing in the yard. “And then his premiums would go down by about $60 a month.”
On screen, the ad shows the phrase “ObamaCare is helping everyday families every day.”
“It’s nice to see somebody’s looking out for the little guy,” Russell says.
“The law works,” Rebecca says, closing out the ad.
This is the group’s third television spot in support of the president’s health care law, and it’s part of a paid-media campaign that will total more than seven figures by the end of the summer.
An OFA official confirmed that the ad will run on national cable channels, specifically Bravo and Lifetime, two channels whose viewers include high numbers of mothers.
Administration officials and advocates of the ACA believe that mothers hold significant influence over their adult children’s decision whether to purchase health insurance.
Young, healthy consumers – often called “young invincibles” – are crucial to the success of state insurance exchanges. To keep costs down and ensure that new state marketplaces succeed, the administration needs roughly 40 percent of new customers to be young and healthy.
The Congressional Budget Office estimated that seven million people will purchase insurance on state exchanges during the six-month open-enrollment period beginning on October 1, which means the administration is hoping to enroll at least 2.7 million younger consumers.