(CNN) - Is Uncle Sam board certified? That's what a series of new online ads wonder as they encourage millennials to "opt out" of Obamacare.
Described by their libertarian creators as intentionally creepy, the ads by Generation Opportunity feature young people going for doctor appointments, only to have Uncle Sam pop up, ready to look them over.
The ads argue that the tax imposed on those without health insurance is a small price to pay to keep the government out of the examination room. They also say there are cheaper opportunities available.
The Obama administration has been working hard to do just the opposite and encourage young people to sign up for the state health care exchanges, which go live next month. They need millions to sign up to keep premiums from skyrocketing.