(CNN) – Mitt Romney has had some time to reflect on what went wrong last November. His main conclusion: the Hispanic community didn’t understand his immigration stance well enough.
"The largest strategic error was not investing sufficiently, particularly in Hispanic TV and Hispanic outreach to help Hispanic voters understand that ours is the party of opportunity," Romney told CNN’s Jake Tapper of the lesson to be learned for GOP presidential campaigns of the future.
Romney lost the Hispanic vote by 40%, a loss seen to be in large part spurred by the perception of the Republican Party as antithetical to immigration reform.
"I think my position and the position of our party is not well understood at the Hispanic community," said Romney. "I want to see immigration reform. I said that during the campaign. I want to make sure we have a legal immigration system that brings, in my view, more people legally to our country. I'd like to do that."
Exclusive: Romney disagrees with House GOP ‘tactics’ on Obamacare
Romney’s comments offer some of the most revealing insight into his thoughts on immigration and its role in his 2012 defeat to President Barack Obama.
Debates on how the GOP should adapt itself in the years to come have found a split between elements who think Republicans need to reach out better to Hispanic voters and those who view any immigration reform or pathway to citizenship as amnesty for lawbreakers.
The GOP has a long way to go if it wants to attract Hispanic voters, according to a new poll released Friday.
Half of Hispanics identify with the Democratic Party, according to the Public Religion Research Institute poll, compared to the 15% who identify with the GOP.
But the problem is more than just party identification, says the survey. Forty-three percent of Hispanics identified that the phrase "cares about people like you" more appropriately describes the Democratic Party, while 12% say the same for the GOP.
–CNN’s Dan Merica, Sherisse Pham and Ashley Killough contributed to this report.
probably the biggest mistake was being Mitt Romney.
Mitt – you obviously have too much time on your hands! Get a life and forget about it
His biggest mistake was to be born and raise a Mormon and still believe that the so called prophet of that cult as a direct line to God ....The Mormons are a scary cult with scary history that where as racist as they come and only allowed blacks folks to be in their so called priesthood in 1978 ...Black people would not have voted for him .....and latinos where the next in line when it come to racial descrimination
Please go away.
How condescending. The Latino community understands his position on immigration perfectly well. That is why we told him ADIOS, our casa is NOT you casa.
Blame it on the Hispanic vote? No, you were simply an unpalatable jerk. Not much else to say. Your best bet with the American people is to exercise silence.
So it wasn't that he seemed like a time travel from 1985?
Romney's largest tactical error in 2012 was talking. Once people heard him say what he really thought, he was finished.
Had very little to do with the loss.
Allot of his own base did not come out and he lost the women vote 2 to 1.
Willard, your first, and most lasting, comment on immigration was about "self-deportation" combined with a self-serving story about how YOU would be harmed politically by the immigration status of landscaping employees. You saw NOTHING in the issue beyond how it MIGHT affect your personal political ambitions. Whenever you spoke about the hispanic community, did you ever once cast them as something other than providers of menial day labor? Why would hispanic voters support you when you speak of them not as fellow citizens, but only as people fit to tend your lawn, or clean your bathroom? Hispanic voters had no problem hearing the message you sent.
Sorry, Mr. Romney, but your "outreach" to Hispanic voters fell flat because those same voters saw you embrace the most radical, anti-immigrant factions of the GOP in order to secure their votes. You tried to have it both ways, and ended up being seen as a cynical opportunist.
Why is Romney still being reported on? He is last year's news. Something is fishy.
They understood his stance just fine. That's why they voted in droves for Obama.
Romney reflects on 2012 campaign: "I didn't spend enough money on Spanish ads."
I don't think that's what went wrong Mitt ol' buddy.
Like sucking their buts would have won you Cal....
Please Romney – go away and stay away.
Wonder if he still has his binders full of women ?
Oh Mittens, America just didn't like you. Just go away.
Never had a chance. When Harry Reid accuses him of not paying taxes for 10 years, and the Media expects Romney to explain himself rather than Reid citing his sources; well, that says it all....never had a chance.
And this is "news" worthy of covering because....?
He lost because he's a republican that nobody wants
Mitt Romney's biggest mistake is that he ultimately fell into the category of a typical politician. His mouth said things before his brain could stop it from coming out. He lost by over 3 million overall votes... To a non-business man.
He still doesn't get it – the secret is out on republicans. The party of the rich, by the rich, and for the rich is completely consumed with greed. May they all go to hell – don't pass go on the way.
Sorry Mitt Romney ... but your biggest strategic error is being Mitt Romney
No. Your largest strategic error was opening your mouth.