October 22nd, 2013
01:10 PM ET
12 months ago

Forget about Obamacare. In Colorado, it's 'Brosurance'

(CNN) – Keg stands. That's one way to promote Obamacare, it seems.

"Brosurance," reads a new web ad that shows a few bros having a good time. "Keg stands are crazy. Not having health insurance is crazier. Don't tap into your beer money to cover those medical bills. We got it covered."

The Colorado Consumer Health Initiative and ProgressNow Colorado Education launched the web ad, along with a series of other meme-like images that target young residents in Colorado, as well as Latino families–two demographics that tend to lack health insurance.

The ads are modeled after the successful "Got Milk?" campaign, with each image saying, "Got Insurance?"

Another "bro" ad that appears to target young men features two guys playing golf.

"My girlfriend broke my heart, so me and the bros went golfing," reads the text on the image. "Then my buddy broke my head. Good thing Mom made sure I got insurance."

Other ads feature mountain climbers, kayakers and cyclists. The health groups are trying to appeal to "our own Colorado twist," says Jenny Davies-Schley, of the Colorado Consumer Health Initiative.

The idea is to make the images go viral, and each ad is easily sharable through a number of different social media agents, like Facebook, Twitter and Instagram.

The sign-up numbers for the state's exchange, Connect for Health Colorado, in the first week weren't stellar, but as officials note, it's still early in the process. According to the exchange, 226 people enrolled for health care insurance in the first week, with 18,174 accounts created on the website

– CNN Senior White House Correspondent Jim Acosta contributed to this report.


Filed under: Colorado • Health care
soundoff (54 Responses)
  1. Rudy NYC

    Colorado, you say? Didn't they just get rid of two state legislators over a gun vote? Uh, oh. Someone is going to get a recall vote, primaried, and/or swift boated.

    October 22, 2013 01:18 pm at 1:18 pm |
  2. A True Conservative

    Don't tap into your beer money?? In other words – Hey Dude! Let someone else pay for your health care insurance! After all, it's the NEW American way....until of course we run out of other peoples money....then we're screwed....

    October 22, 2013 01:20 pm at 1:20 pm |
  3. Dutch/Bad Newz, VA -aka- Take Back The House -aka- No Redemption Votes

    Ha! At least the ad is targeted at a specific group: young people. This is good way to counter the Koch smear machine.

    October 22, 2013 01:27 pm at 1:27 pm |
  4. Jerome

    Wow. These ads speak to the level of intelligence of the people who bought off on this scam.

    October 22, 2013 01:27 pm at 1:27 pm |
  5. Hector Slagg

    Whazzat?,
    Don't tap into my beer money, you've got it covered? So who's paying the bill. Rich people? OK.

    October 22, 2013 01:28 pm at 1:28 pm |
  6. Karl Marxs

    BOLSHEVISM is beautiful. Americans are the most manipulated people one earth.

    October 22, 2013 01:30 pm at 1:30 pm |
  7. Bryan

    @A True Conservative. Seriously? Obviously reading isn't your strong point in life. The ad is pointing out that if you injure yourself withOUT insurance, you will be paying a lot more than if you do have insurance. In other words, if you have insurance, you will have more beer money. Nowhere is it even implied that someone else will be paying for your health insurance. sheesh

    October 22, 2013 01:32 pm at 1:32 pm |
  8. Kevin

    Actually "A True Conservative", your reading comprehension skills are off. The point was that WITHOUT insurance, you are responsible for your medical bills, whereas with insurance, you don't have as much to worry about.

    October 22, 2013 01:34 pm at 1:34 pm |
  9. DV

    Hey fake conservative, They're telling people to buy their insurance before they buy their beer. Your people would say you only have to sell your house to pay for your pre-existing conditions

    October 22, 2013 01:35 pm at 1:35 pm |
  10. Dan

    If those bros have decent jobs and are over 26, then they're likely facing 50-100% premium increases as young men. (Thanks Obamacare!) No wonder so few have signed up after creating an account.

    October 22, 2013 01:36 pm at 1:36 pm |
  11. Chris

    Ludicrous. An outright admission that we'll get someone else to pay for your medical expenses. Keep the free cell phone and use the unemployment and food stamps for the necessities such as beer.

    October 22, 2013 01:36 pm at 1:36 pm |
  12. Jeff Brown in Jersey

    @A True Conservative
    Don't tap into your beer money?? In other words – Hey Dude! Let someone else pay for your health care insurance! After all, it's the NEW American way....until of course we run out of other peoples money....then we're screwed....

    Hey Dude! How does it feel to be the last man standing in an antiquated, obsolete political party screaming in its death throes?

    October 22, 2013 01:37 pm at 1:37 pm |
  13. Malory Archer

    Ten items on page one of the Ticker, and NINE of them are regarding the ACA. Slow news day CNN? Where are all the stories about crybaby and the other teabag toddler darlings converging upon Pinellas County for Congressman Young's funeral, blocking traffic, creating security nightmares at local taxpayer expense, and USING OUR TAX DOLLARS TO GET HERE???!!! Silly me, I forgot – IOKIYAR.

    October 22, 2013 01:38 pm at 1:38 pm |
  14. Malory Archer

    A True Conservative

    Don't tap into your beer money?? In other words – Hey Dude! Let someone else pay for your health care insurance! After all, it's the NEW American way....until of course we run out of other peoples money....then we're screwed....

    +++++++++++++++++++++++++++++++++++++++++++++++++++

    Wait a minute – I thought your ilk was whining and crying because your premiums under "Obamacare" are higher than your former policy? So, which is it – free medical care, or unaffordable rate? Because it can't be both.

    October 22, 2013 01:40 pm at 1:40 pm |
  15. Greg in Arkansas

    @True Conservative.....you either didn't read the article or didn't comprehend the intent of the AD campaign in your rush to post your talking point....the younger invincible generation that does not have insurance is at risk of having a catastrophic medical expense which they cannot pay for that you and I will have eventually to pay for when we need health care (...other peoples money)....
    It is about time that they join the insurance pool and become responsible for their actions...

    October 22, 2013 01:42 pm at 1:42 pm |
  16. Larry Wareence

    Health Care should be automatic and free for everyone like in Europe or The Middle East. Free Health Care should be a right for all Americans.

    We could also save a lot of money by getting rid of all Fast Food Chains, that are weapons of mass destruction–just look at all the obese people. They do not look like humans anymore.

    October 22, 2013 01:48 pm at 1:48 pm |
  17. Brian from Denver

    Colorado voted for Obama twice, medical marijuana, then recreational marijuana, we have a great health insurance exchange, and Denver is the #1 location for Millennials to move, start a business, find a job and start raising a family. But young people need insurance, especially if they're going into the mountains to ski, snowboard, hike, climb mountains, bike and run.

    In short, we get it here. Colorado–we're not Texas. Our plants aren't blowing up, our Tea Party representatives (both Senators are Democrats) are backpedaling and apologizing for the shutdown of government. All but one voted to re-open the government, and you can bet he's on his way out of the legislature.

    It's "hey, dude! Be responsible for your own life and make sure you have health insurance." Obamacare, it's what's good for our future!

    October 22, 2013 01:49 pm at 1:49 pm |
  18. Rudy NYC

    Malory Archer wrote:

    Wait a minute – I thought your ilk was whining and crying because your premiums under "Obamacare" are higher than your former policy? So, which is it – free medical care, or unaffordable rate? Because it can't be both.
    ------------------–
    It's both. It all depends upon which side of the mouth that you want to listen to.

    October 22, 2013 01:51 pm at 1:51 pm |
  19. George

    Reply to poster named "A True Conservator" above – right, and that is exactly what I have to say about the public taxed funded school system – just let everyone else pay for your kids education. Funny how some think that it is welfare when it pays someone else's bills, but sure not welfare when it pays for YOUR bills.

    October 22, 2013 01:51 pm at 1:51 pm |
  20. Evergreen

    Calm down folks! It's not an alien invasion. It's just Healthcare insurance. Everything will be fine! Don't panic!

    October 22, 2013 01:51 pm at 1:51 pm |
  21. Saboth

    Americans state they do not want socialized healthcare system, because taxes will go up. Well, we already pay 15, 25, 35%+ for federal taxes. Then add in state, local, property, sales, etc., and you might end up with 40%+. Toss in healthcare premiums which might be $200-$1000 a month, an deductables, and you could easily be spending 50-70% of your income on taxes and healthcare, and even then, you don't even have guaranteed coverage if your insurance plan doesn't cover X or your claim is denied. I say, cut out the middleman insurance companies that have to make huge profits and go with national healthcare for all people.

    October 22, 2013 01:52 pm at 1:52 pm |
  22. Dutch/Bad Newz, VA -aka- Take Back The House -aka- No Redemption Votes

    The biggest political story of the day is this Texas judge Carlo Key in San Antonio. He's jumping ship from the republican party and switching to the democrat party. He said he didn't leave the party, the party left him. I can see a lot of this taking place in the near future. The wave election is coming republicans.

    October 22, 2013 01:53 pm at 1:53 pm |
  23. Stellar Commentary

    A True Conservative: It helps to read the whole sentence, if you actually want understand its content. "Don't tap into your beer money to cover those medical bills." In other words, have insurance. Medical insurance covers medical bills.

    October 22, 2013 01:56 pm at 1:56 pm |
  24. Mike

    Evergreen... if it's fine, it's just a healthcare plan... then you freakin' pay for it! That's like all the people who support the ILLEGAL ALIENS. Ok, let's put 10 of them in your house and you can feed them, and pay for their education, and give them free healthcare... which they are going to get with or without this bill. I love liberals who thinks it's alright to take care of everyone else... unless it is them taking care of everyone else!!!

    October 22, 2013 01:59 pm at 1:59 pm |
  25. Miller

    From the looks of the monthly ObamaCare premium being $125-200 for single healthy young adults and a $6500 deductible – not many kegs are gonna get tapped for now on. Keep those PlayStations away from IRS seizures, too, young people.

    October 22, 2013 02:03 pm at 2:03 pm |
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