RNC targets Daily Show for anti-Obamacare ad
October 29th, 2013
09:05 AM ET
1 year ago

RNC targets Daily Show for anti-Obamacare ad

(CNN) - The Republican National Committee is continuing its attack on Obamacare, this time with an ad aimed at one of the law's premier audiences, young people.

The RNC says that they'll run a commercial Tuesday night on Jon Stewart's "The Daily Show" on Comedy Central, a program that's popular with younger viewers. The spot, which the party committee says will air only in the Washington, D.C. television market, is one of four the RNC has produced.

All four ads are themselves ripped from popular culture, featuring two characters, "The Private Sector" and "ObamaCare." The ads are inspired by the Apple commercials that featured actor Justin Long introducing himself as "I'm a Mac," in contrast to his bumbling friend, "I'm a PC." Those spots stopped airing in 2010.

The ad that will run Tuesday night is called "Down," and features an overweight "ObamaCare" who's "just down for a little maintenance."

"Down for maintenance?" "The Private Sector" says incredulously. "I don't understand. I work all the time. 24/7. Customers depend on it."

"Hey look, before you know it, we'll be just like the DMV," "ObamaCare" replies.

The partial government shutdown over funding of Obamacare and especially the disastrous rollout of the health care law's online insurance exchanges have emboldened Republicans. They continue to hammer the law, formally known as the Affordable Care Act, which is shaping up to likely be one of the key issues of the 2014 midterm elections.

"The disastrous rollout of healthcare.gov is just the latest evidence that the massive legislation was poorly conceived and terribly crafted," RNC Chairman Reince Priebus said in a statement announcing the ads.

"These videos help to convey the absurdity of ObamaCare and the administration's careless behavior."

It is precisely the demographic that watches "The Daily Show" that the Obama administration needs to sign up for health insurance through the online marketplaces. They need young, healthy and low-risk consumers to buy into the system in order to offset the cost of insuring individuals who use far more health care. Otherwise, premiums will rise precipitously.

–CNN's Bryan Koenig contributed to this report.


Filed under: Health care • Obamacare • RNC
soundoff (46 Responses)
  1. Data Driven

    From the article:

    "Down for maintenance?" "The Private Sector" says incredulously. "I don't understand. I work all the time. 24/7. Customers depend on it."

    "Hey look, before you know it, we'll be just like the DMV," "ObamaCare" replies."

    It's been my experience that young people, particularly in this generation, are a little too hip to be fooled by such ham-handed propaganda. Private Sector! - Working! Government! - Evil! I imagine the kids will just roll their eyes and say, "Whatev."

    Sheesh, did James Pierpont Morgan write the ad?

    October 29, 2013 09:10 am at 9:10 am |
  2. GroundZeroNYC

    Imagine if the RNC actually spent as much time, money and energy trying to make universal health care work for all the people...Imagine if they put their collective efforts and power behind making the system more effective and widespread... Imagine for a moment a Republican party that wanted to solve problems and make this wonderful nation a better place for all instead of destroying everything around them...yeah, you can call me a dreamer but I'm not the only one...

    October 29, 2013 09:14 am at 9:14 am |
  3. Name jk. Sfl. GOP CRUZ lee&rubio conservatives,the garbage of America.

    Go GOP idiots, keep pushing a dead issue to your braindead GOP teaparty supporters before you get kicked out of office next November !!!

    October 29, 2013 09:20 am at 9:20 am |
  4. Anonymous

    They can run ads anywhere they want. The fact remains they proved how far they are willing to go to
    take down President Obama, and if America's economy and the American people suffer, well, that's
    just too bad.

    Instead of working together to improve this law, they SHUT DOWN THE GOVERNMENT to the tune of 24B dollars.
    This cannot be forgotten. It gives too much insight as to how they would "govern" if they take control of
    the Senate or Presidency, or Heaven forbid, both.
    And worse, Ted Cruz would do it again.

    The "younger viewers" are very smart and savvy.

    October 29, 2013 09:25 am at 9:25 am |
  5. Dutch/Bad Newz, VA -aka- Take Back The House -aka- No Redemption Votes

    Rence Priebus needs to come to the realization that young people of today do not want to be associated with the Republiklan Party or support any of their political platform. We hear all of this Obamacare bashing, but no plans or ideas on what to replace it with. The country elected Barack Obama twice and on the second go round on a notion of moving FORWARD and that's what the ACA will do; move FORWARD! This Republiklan Party is hellbent on stagnation and moving the country backwards.

    October 29, 2013 09:25 am at 9:25 am |
  6. freedom

    Obama lied about everything. period.

    October 29, 2013 09:28 am at 9:28 am |
  7. the hippies were right

    The RNC is clueless! The demographic that watches Daily Show will not be fooled or swayed by the RNC's ads. The people who watch the Daily Show have a brain and can relate and comprehend the shows mockery of all things stupid, which comes from republicans 95% of the time. These people will just laugh at the ad, tell there friends about the silly ad, and the republicans numbers will continue to decrease. So, thanks RNC, keep it up!

    October 29, 2013 09:30 am at 9:30 am |
  8. Durundal

    Well I just lost a little faith in the daily show.....epic fail for giving trash a forum

    October 29, 2013 09:31 am at 9:31 am |
  9. Data Driven

    @Anonymous,

    " they SHUT DOWN THE GOVERNMENT to the tune of 24B dollars.
    This cannot be forgotten"

    Amazingly, it has been forgotten by the media, which is not particularly interested in it. Probably because it already happened; it's not something to "fight" over. Fights bring ratings.

    I think we may see an unemployment spike in November, and the subject may come up again. People will ask why.

    October 29, 2013 09:32 am at 9:32 am |
  10. Data Driven

    @freedom,

    "Obama lied about everything. period."

    Everything? Prove?

    October 29, 2013 09:33 am at 9:33 am |
  11. Malory Archer

    Durundal

    Well I just lost a little faith in the daily show.....epic fail for giving trash a forum

    ++++++++++++++++++++++++++++++++++++

    It isn't the Daily Show – it's Comedy Central. Can you imagine the accusations thrown their way if they REFUSED to run an ad? Why, that would make them no better than faux noise who have refused on sevaral occasion to sell ad space to "left wing" organizations!

    October 29, 2013 09:40 am at 9:40 am |
  12. Name jk. Sfl. GOP CRUZ lee&rubio conservatives,the garbage of America.

    Good place to start GOP idiots , on a comedy show because your whole anti Romney Obama care agenda is a joke. The GOP will lose the house in 2014 in spite of their vote rigging. Even your own base won't vote for a 24 billion loss of their tax money caused by Cruz , lee , Rubio , radel and king of Iowa and the rest of the teatrash in the HOUSE!!!!!!!

    October 29, 2013 09:44 am at 9:44 am |
  13. doesitmatter

    All of you bashing the RNC.... Who cares? Just go fawn over your man-child you elected into office... You may love him now and convince yourselves that the world's problems have been laid at his feet by that big bad GW Bush and those rascally wepubwicans.... but in the end... It'll be those same Daily Show watchers that think they're so smart will be paying the price.... Go live in your momma's basement some more and thrash about in your 99% vs 1% small world.... You've been sold a bill of goods...and you asked for it.... .

    October 29, 2013 09:46 am at 9:46 am |
  14. Name jk. Sfl. GOP CRUZ lee&rubio conservatives,the garbage of America.

    Hey, if you want nothing ever to get done , VOTE REPUBICAN!!!!!

    October 29, 2013 09:46 am at 9:46 am |
  15. anotherGDlefty

    Run the ad, spend the money but don't be shocked when people are fast forwarding through that commercial too.
    At least Comedy Central has the stones to run all ads from all groups.
    FOXPAC "news" channel, are you listening, the sound you hear is everyone under 50 laughing at you and your madeup political party.

    October 29, 2013 09:47 am at 9:47 am |
  16. Norma Vessels

    A little help from the Republicans in the House of Representatives sure wouldn't hurt. Guess they will keep on bashing and smashing until we the people of America get so tired of it, we will actually get them out of office, one at a time, until we have a decent, caring for the people Congress. Until then, we have to put up with them, and hope we survive all their divisive plans for our future. Anyone got an antacid?

    October 29, 2013 09:50 am at 9:50 am |
  17. Name jk. Sfl. GOP CRUZ lee&rubio 24billion dallar LOSS of your tax money conservatives,the garbage of America.

    24billion dallar loss of our tax money ???? GOP fiscal conservatives?????

    October 29, 2013 09:57 am at 9:57 am |
  18. Malory Archer

    doesitmatter

    All of you bashing President.... Who cares? Just go fawn over your man-child who orchastrated that $24 billion – with a "B" temper tantrum... You may love him now and convince yourselves that the world's problems have been laid at his feet by that big bad President and those loony lefitis.... but in the end... It'll be those same Daily Show watchers that fall for this BS that will be paying the price.... Go live in your momma's basement some more and thrash about in your "I hate Obama" small world.... You've been sold a bill of goods...and you asked for it.... .

    +++++++++++++++++++++++++++++++++++++++++++++++++++++

    FIFY.

    October 29, 2013 09:59 am at 9:59 am |
  19. Rudy NYC

    This is truly laughable. This ad is cartoonish, and it is aimed at "young people."

    It's probably a good thing for the GOP that the ad will be limited to the metro DC area. Otherwise, the whole country would see first hand just how much, actually how little, credit the GOP gives for voters being intelligent.

    October 29, 2013 10:02 am at 10:02 am |
  20. Malory Archer

    anotherGDlefty

    FOXPAC "news" channel, are you listening, the sound you hear is everyone under 50 laughing at you and your madeup political party.

    +++++++++++++++++++++++++++++++++++++++++++++++++++

    Baby, my husband and I are in our 50s, and we're laughing as well!

    October 29, 2013 10:02 am at 10:02 am |
  21. jboh

    I see the paid Koch roaches are busy today. If TEA/GOP take-over the USA, be ready for a return to pre-Revolutionary War
    elitism and serfdom.

    October 29, 2013 10:03 am at 10:03 am |
  22. rla

    Young people are getting fooled all the time by Obama and they can't figure it out- ???? One needs to wonder

    October 29, 2013 10:04 am at 10:04 am |
  23. Bruce Eder

    Every month this man stays in office - and I voted for him in two elections (not that it made much difference in New York) - is going to be like a phase in the death-of-a-thousand cuts, for his presidency and this country.. God help us.

    October 29, 2013 10:09 am at 10:09 am |
  24. RDH

    The only thing young people need to see to turn them against this infringment of a law is the price tag. Give it 3-6 months and the individual mandate will be gone or there will be another occupy movement.

    October 29, 2013 10:10 am at 10:10 am |
  25. thinking outside the box

    "Down for maintenance?" "The Private Sector" says incredulously. "I don't understand. I work all the time. 24/7. Customers depend on it."

    ___________________________________________________________________________________________

    Give me a break. I can't tell you the number of times I've had issues with websites in the private sector being down for maintenance when I need them. Banking websites jump to the top of the list. And the whole complaint about peoples' information not being safe with the government, when is it safe with the private sector? In the past 10 years I've had private information either "lost" (i.e. physically stolen) or hacked into three times, all from credit card companies or former employers in the private sector. The godlike status bestowed upon the private sector by conservatives is far from deserving.

    October 29, 2013 10:13 am at 10:13 am |
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