RNC rolls out African-American outreach effort in Detroit
RNC Chairman Reince Priebus
November 12th, 2013
09:13 PM ET
10 months ago

RNC rolls out African-American outreach effort in Detroit

Updated 10:03 a.m. ET, 11/13/2013

(CNN) – The chairman of the Republican National Committee sat down with a group of African-American business and community leaders in Detroit on Tuesday as part of the organization's rebranding effort to pull more voters into its column.

Reince Priebus also announced the hiring of Wayne Bradley, the host of an online radio show, to head the party's African-American Engagement effort in economically struggling Michigan and launched the Michigan Black Advisory Council.

The RNC has hired staff for similar outreach campaigns in other states, including New Jersey, North Carolina and Virginia.

"We are committed to continuing our engagement efforts in the black community and will not stop competing for every vote, year-round," Priebus said in a news release.

Although Michigan has a Republican governor, the state has voted for a Democrat in every presidential election since 1992. President Barack Obama carried the state last year 54% to 45% over GOP nominee Mitt Romney, whose father was the former governor of Michigan.

Romney won 6% of African-American voters nationwide in 2012.

Since last year's presidential election, the RNC has been beefing up its resources to reshape its message to African-Americans as well as the country's growing populations of Latinos and Asians.

Exit polls show New Jersey Gov. Chris Christie won 21% of the African-American vote in last week's gubernatorial election, but Republicans struggled to make significant gains among the demographic in the Virginia governor's race. Republican nominee Ken Cuccinelli captured about 8%.

Kiara Pesante, director of African American-Media for the Democratic National Committee, argued the Republican Party has long "proven that it is out of touch with the needs of African Americans."

"They have repeatedly promised to change their positions and to listen to the needs of key constituencies – and have failed," Pesante added, expressing doubt that new staff hires will make a difference.


Filed under: Michigan • RNC
soundoff (36 Responses)
  1. Al-NY,NY

    riiiiiight.....and having some GOP plantation-owner-minded mouthpiece making references to slavery for just about everything Obama does is really going to help. Give it up GOP. And that goes for you outreach to women too

    November 13, 2013 08:40 am at 8:40 am |
  2. vic , nashville ,tn

    Too late

    November 13, 2013 08:40 am at 8:40 am |
  3. Data Driven

    "Exit polls show New Jersey Gov. Chris Christie won 21% of the African-American vote in last week's gubernatorial election, but Republicans struggled to make significant gains among the demographic in the Virginia governor's race. Republican nominee Ken Cuccinelli captured about 8%."

    It sounds like the best that the GOP can hope for is to run a man who basically POSES as a conservative Democrat, even though he's actually a right-wing Republican.

    Good luck.

    November 13, 2013 08:41 am at 8:41 am |
  4. Dominican mama 4 Obama

    We are committed to continuing our engagement efforts in the black community and will not stop competing for every vote, year-round,"
    -------------------------------------------------
    Therein lies the problem. You don't really care about any of these communities you just want their vote.
    You know it, and what's worse, they know it.
    Like the song says: "No you're never gonna get it...".

    November 13, 2013 08:41 am at 8:41 am |
  5. ST

    It might take 3 or more decades to sway African-Americans to be involved in the big tent of Republicans. One good example is how they voted in NJ. They really trashed the man there in a remarkable way. I have talked with some of my African-American friends, they have long time ago deleted themselves from GOP camp forever and no return. They are saying: how can they be part of the Party while they are the ones who are marginalised. Food stamps they used to get have been sliced up. The healthcare they need badly have been voted down by GOP many times. The number of very educated in their bloc is still as low as no one can think of. Their way of living is far beyond the normal living life of any human being. They are asking where are the motivation to join GOP while whatever they need is always slashed in pieces by them. GOP can't go to them only to get their votes. They should earn them.

    November 13, 2013 08:42 am at 8:42 am |
  6. Data Driven

    By the way, if the GOP is excited about 21% for Christie, they shouldn't be. Those are still terrible numbers.

    Good luck!

    November 13, 2013 08:42 am at 8:42 am |
  7. Dominican mama 4 Obama

    ...Then again, you guys have gone so overboard with your disrespect, hatred and maliciousness towards THIS President that I really don't think anybody can get you back into the good graces of the Black community.......so, nevermind.

    November 13, 2013 08:46 am at 8:46 am |
  8. Jeff Brown in Jersey

    Why would black people vote for those who hate them?

    November 13, 2013 08:54 am at 8:54 am |
  9. Southeast

    RNC can't be trusted for nothing.

    November 13, 2013 08:56 am at 8:56 am |
  10. Tony in Maine

    Sending Priebus to court the black vote – whatever that is – is a bit like sending the Grand Dragon.

    November 13, 2013 09:08 am at 9:08 am |
  11. Malory Archer

    LOL – yeah, good luck with that!

    November 13, 2013 09:10 am at 9:10 am |
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