Updated 4:31 p.m. ET, 11/26/2013
Glendale, California (CNN) - President Barack Obama encouraged the leaders of America's movie and television studios Tuesday to portray gun violence in a way that doesn't encourage people to carry out crimes in real life.
Speaking at DreamWorks Animation's campus in Glendale, the President said entertainment decision-makers have a "responsibility" when it comes to on-screen violence.
"We've got to make sure that we're not glorifying it because the stories you tell shape our children's outlook and their lives," Obama said.
Nearly a year ago, the President vowed action on stemming gun violence in the aftermath of the Sandy Hook elementary school shooting in Connecticut. While he signed more than a dozen executive actions on guns, legislation failed to garner enough votes in Congress to become law. In particular, a measure that would have required universal background checks on gun sales - which was considered the most likely to receive enough support among lawmakers - failed to pass the Senate.
Entertainment executives were included in a task forced chaired by Vice President Joe Biden that looked at ways to curb gun violence, and Obama said Tuesday "those conversations will continue."
"The stories we tell matter. And you tell stories more powerfully than anybody else on the earth," Obama said.