Palin goes outdoors with new show on Sportsman Channel
December 9th, 2013
12:14 PM ET
11 months ago

Palin goes outdoors with new show on Sportsman Channel

Updated 12:41 p.m. ET, 12/9/2013

(CNN) - Mama Grizzly is returning to reality TV.

Former Alaska Gov. Sarah Palin will host a new show that features her widely-known passion for the outdoors. The weekly series, "Amazing America with Sarah Palin," debuts on the Sportsman Channel in April, the network announced Monday.

A news release about the show said the series will showcase an "anthology of stories that explore some of the most original, interesting – and sometimes inspiring – people, places and pastimes connected to America's outdoors lifestyle" from coast-to-coast.

"I'm excited to help shine a light on all the great American sportsmen and women in the country who live the outdoors lifestyle," Palin said in the release.

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It's not her first foray into cable television. She was the host and executive producer of "Sarah Palin's Alaska," a short series that ran on TLC in late 2010 to early 2011.

She also appeared in several episodes of "Bristol Palin: Life's a Tripp," a series that followed the life of her eldest daughter when she moved away from home.

The 2008 GOP vice presidential nominee has also been a Fox News contributor for years, though she briefly departed the network in the last year.

The Sportsman Channel, which launched in 2003, focuses on hunting, fishing and shooting lifestyle programming.

The channel's interest in Palin may be best summarized by one small number: 24,000. That's the total number of viewers who tuned into the Sportsman Channel on a typical night in the third quarter of this year, according to the most recent data from Nielsen, the measurement company.

Brad Adgate, the research director at Horizon Media who provided the data, said there are only a smattering of Nielsen-rated channels with a smaller prime time audience, so it's understandable why the channel wants a household name like Palin.

"Trying to use her name to attract viewers is not uncommon," Adgate said. "Palin has had shows on Fox News and TLC, so she is no stranger to cable and can certainly attract viewers to the network." She could also be "instrumental in growing the distribution" of the channel, he said. Right now the channel is only available in about 32 million of the 100 million homes that subscribe to cable or satellite service in the United States.


Filed under: Sarah Palin
soundoff (82 Responses)
  1. vinster76

    No matter what show you appear on, you are always smokin' hot! Good luck girl!

    December 9, 2013 12:50 pm at 12:50 pm |
  2. russ139

    At some point, the label, "Former Alaskan Governor," has to give way to "Cable TV personality," as she has been the latter much longer than the former.

    December 9, 2013 12:50 pm at 12:50 pm |
  3. Dean

    Make that 23,999 viewers.

    December 9, 2013 12:51 pm at 12:51 pm |
  4. CW

    So looking forward to a show about killing wild animals for sport. So "inspirational"... o_O

    December 9, 2013 12:52 pm at 12:52 pm |
  5. Mark in Seattle

    I'll watch if she goes hunting with a certain past vice-president.

    December 9, 2013 12:52 pm at 12:52 pm |
  6. jeff george

    Amazing, since she's shown nothing but ignorance about the outdoors. Her penchant for shooting wolves from helicopters is known. Her policies allowed the gunning of bears and even the poisoning of pups in their dens. Six members of her Dept of Fish and Game belonged to a trophy-hunting group. And when she went hunting on her old TV show, it appeared that nobody in her family knew how to handle firearms, especially her. Putting her on a sportsman's show is a sin.

    December 9, 2013 12:52 pm at 12:52 pm |
  7. Edwardo Cruzo

    I thought Amazing America was all about South America. Let's go Norte!

    December 9, 2013 12:54 pm at 12:54 pm |
  8. bill

    cnn must be obsecessssssd with palin. give it a rest. this is not news.

    December 9, 2013 12:54 pm at 12:54 pm |
  9. kiska k

    I can only assume the show is desperate. Note to Sportsman Channel: if you want to waste money, I'd be happy to provide my checking account number.
    How this woman manages to keep shoving herself and her ever-increasingly tarnished brand into our faces over and over is anyone's guess. Then again, a show with only 24,000 viewers is considered chump change in the industry. Most 'stars' would turn that offer down flat as an insult. She'd be better off with a recurring role on Duck Dynasty.
    News flash from Alaska: Palin didn't get her Alaska Permanent Fund Dividend payment this year because she did not reside in the state for the qualifying amount of time for 2012. So if they're banking on her Alaskan roots, they better look elsewhere. She follows the money.

    December 9, 2013 12:54 pm at 12:54 pm |
  10. BeverlyNC

    Wow, that network must be desperate. Show perhaps called "Stupidest humans let loose in America"? Her complete ignorance shown every time she recklessly "shoots" her mouth off should ban her from any valid sportsman show.

    December 9, 2013 12:55 pm at 12:55 pm |
  11. mr sensitive

    WONDER if she'll invite Cheney over for Duck Hunt?

    December 9, 2013 12:56 pm at 12:56 pm |
  12. DT

    "Passion for the outdoors" is what the say she has? I'm sorry, but going out back and shooting things for fun isn't really what I have in mind when I think about getting out in nature...

    December 9, 2013 12:57 pm at 12:57 pm |
  13. Joe from CT, not Lieberman

    May she enjoy the same success with this as she did on "Sarah Palin's Alaska" and her gig on Fox News. Huh? What's that? She tanked the former and was asked not to come back on the latter? Oh, well. Maybe there's still the 4:45AM farm report in Paducha.

    December 9, 2013 12:57 pm at 12:57 pm |
  14. Gpaul50

    More fake hunting by the so called Mama grizzly, folks this women is not a life long hunter as she claims this has been confirmed by people who have known her for years. And the proof is in her last show when it took her 7 rounds to dispatch a caribou, and her father had to bolt each round into the chamber for her. Hardly the actions of a life long hunter, but then most things about this woman are lies she had fabricated.

    December 9, 2013 12:58 pm at 12:58 pm |
  15. Joe The Plumber

    If the Sportsman Channel had a product they would need Palin. Betting she quits mid-term.

    December 9, 2013 01:00 pm at 1:00 pm |
  16. sammy750

    Sarah Palin, the TRASH talker, now has a new show. She certainly has a way with men to get work. The biggest, incompetent TRASH talker and now has a new show.

    December 9, 2013 01:01 pm at 1:01 pm |
  17. jinx9to88

    Got to give it to her. She is bound to succeed at something. Failed and quit as governor, failed at VP run, failed on Faux news (not sure how that happened). You would think she would get the hint.

    December 9, 2013 01:01 pm at 1:01 pm |
  18. Karima

    I think Sarah is on the wrong show. She will find her calling on Hustler TV. Maybe Larry Flynt will give her a call soon.

    December 9, 2013 01:05 pm at 1:05 pm |
  19. DustyOnes

    ...and Martin Bashir got fired.

    December 9, 2013 01:05 pm at 1:05 pm |
  20. Zaphod Beeblebrox

    Well, it's not called the idiot box for nothing.

    December 9, 2013 01:14 pm at 1:14 pm |
  21. Ace

    Why would the Sportsmen's Channel want a comedy show?

    December 9, 2013 01:15 pm at 1:15 pm |
  22. Sam

    Love that woman....Hot! Hot! Hot!

    December 9, 2013 01:15 pm at 1:15 pm |
  23. Grego

    Comedy Central would be more appropriate for her.

    December 9, 2013 01:16 pm at 1:16 pm |
  24. jeff george

    When she went hunting on her last show, she appeared to have never handled a gun before, AFTER her old man used a rifle as a walking stick. She had no idea if it had "a kick" to it, or how to aim it. And she didn't know that you're not supposed to skyline an animal you're shooting at. Completely clueless about hunting.

    December 9, 2013 01:17 pm at 1:17 pm |
  25. Lynn

    Bummer. I thought it was Michael. Hope someone mistakes her for a moose.

    December 9, 2013 01:17 pm at 1:17 pm |
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