(CNN) - Republican Rep. Sean Duffy of Wisconsin indicated his party could adopt a more delicate tone to better communicate its message.
"From my perspective, and I come from a very 50-50 district in central and northern Wisconsin, you have people on our side of the aisle that have a really abrasive tone. We can come across as knuckle-dragging Neanderthals on occasion," Duffy said Tuesday on MSNBC's "Morning Joe."
Duffy also said 2012 Republican presidential nominee Mitt Romney's infamous 47% comments - indicating nearly half of the U.S. population is dependent on government service and would therefore automatically vote for a Democrat - alienated a significant portion of voters and made GOP's candidate "unrelatable."
Duffy is far from the first Republican to indicate that certain members of the party should temper their message.
After Romney failed to grab the White House for the GOP, the Republican National Committee has actively worked to change its tone and message to appeal to more women and minorities who helped deliver the election to Obama.
House Speaker John Boehner said earlier this month that some House Republicans "...just aren't as sensitive as they ought to be," when asked about recent efforts by the House GOP campaign arm to improve how male candidates appeal to female voters.
The two-term congressman was first elected in a wave of tea party support in 2010. Prior to serving Wisconsin's 7th district, Duffy was a reality TV star on MTV's "The Real World: Boston" and "Real World/Road Rules Challenge," as well as a county district attorney.
Duffy appeared on MSNBC with his wife Rachel Campos-Duffy, also a former reality TV star, who he met while filming "Real World/Road Rules Challenge."